{
 "slug": "supplements-on-amazon-october-2026",
 "snapshot_date": "2026-10-15",
 "frozen_at": "2026-10-15",
 "brands": 935,
 "products": 3202,
 "categories": 40,
 "total_rev": 513237660,
 "annualized_rev": 6158851919,
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  {
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   "brand": "Nature's Bounty",
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    "Prime Labs"
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   "leader": "MARS MEN"
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   "leader": "Nordic Naturals"
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    "MaryRuth's",
    "Olly"
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    "Truvani",
    "NAKED"
   ],
   "leader": "Orgain"
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  {
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    "THORNE",
    "Pure Encapsulations"
   ],
   "leader": "Nature Made"
  },
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    "Host Defense",
    "Everyday Dose"
   ],
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  },
  {
   "slug": "minerals",
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   "top3": [
    "Pure Encapsulations",
    "THORNE",
    "Nature Made"
   ],
   "leader": "Pure Encapsulations"
  },
  {
   "slug": "pre-workout",
   "name": "Pre-Workout",
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   "top3_share": 0.3193,
   "top3": [
    "Nutricost",
    "C4",
    "Bloom Nutrition"
   ],
   "leader": "Nutricost"
  },
  {
   "slug": "fiber",
   "name": "Dietary Fiber",
   "level": 3,
   "rev": 14125936,
   "brands": 65,
   "top3_share": 0.3179,
   "top3": [
    "Metamucil",
    "Benefiber",
    "Amazon Basics"
   ],
   "leader": "Metamucil"
  },
  {
   "slug": "fat-burners",
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   "top3_share": 0.3105,
   "top3": [
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    "Lemme",
    "ALPHA LION"
   ],
   "leader": "alli"
  },
  {
   "slug": "vitamin-b",
   "name": "Vitamin B",
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   "top3_share": 0.3088,
   "top3": [
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    "Nature Made",
    "Nature's Bounty"
   ],
   "leader": "WEEM"
  },
  {
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   "name": "Antioxidants",
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   "rev": 20833033,
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   "top3_share": 0.3072,
   "top3": [
    "Qunol",
    "Humann",
    "Micro Ingredients"
   ],
   "leader": "Qunol"
  },
  {
   "slug": "creatine",
   "name": "Creatine",
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   "top3_share": 0.3036,
   "top3": [
    "THORNE",
    "Nutricost",
    "Create"
   ],
   "leader": "THORNE"
  },
  {
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   "name": "Turmeric",
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   "rev": 7739585,
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   "top3_share": 0.2992,
   "top3": [
    "Qunol",
    "BioSchwartz",
    "Micro Ingredients"
   ],
   "leader": "Qunol"
  },
  {
   "slug": "probiotics",
   "name": "Probiotics",
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   "rev": 32186695,
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   "top3_share": 0.2963,
   "top3": [
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    "Garden of Life",
    "Align"
   ],
   "leader": "Physician's CHOICE"
  },
  {
   "slug": "magnesium",
   "name": "Magnesium",
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   "rev": 34080402,
   "brands": 59,
   "top3_share": 0.2813,
   "top3": [
    "Pure Encapsulations",
    "THORNE",
    "Nature Made"
   ],
   "leader": "Pure Encapsulations"
  },
  {
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   "rev": 6376017,
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   "top3_share": 0.2731,
   "top3": [
    "THORNE",
    "Pure Encapsulations",
    "MaryRuth's"
   ],
   "leader": "THORNE"
  },
  {
   "slug": "vitamins",
   "name": "Vitamins",
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   "top3_share": 0.2714,
   "top3": [
    "Nature Made",
    "THORNE",
    "WEEM"
   ],
   "leader": "Nature Made"
  },
  {
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   "top3_share": 0.2616,
   "top3": [
    "VEV",
    "DOCTOR RECOMMENDED SUPPLEMENTS",
    "Micro Ingredients"
   ],
   "leader": "VEV"
  },
  {
   "slug": "fish-oil",
   "name": "Fish Oil (Omega-3)",
   "level": 3,
   "rev": 18496336,
   "brands": 56,
   "top3_share": 0.2594,
   "top3": [
    "Sports Research",
    "Carlson Labs",
    "Nature Made"
   ],
   "leader": "Sports Research"
  },
  {
   "slug": "calcium",
   "name": "Calcium",
   "level": 3,
   "rev": 7164057,
   "brands": 54,
   "top3_share": 0.259,
   "top3": [
    "AlgaeCal",
    "Citracal",
    "Nature Made"
   ],
   "leader": "AlgaeCal"
  },
  {
   "slug": "prenatal-vitamins",
   "name": "Prenatal Vitamins",
   "level": 3,
   "rev": 22977987,
   "brands": 47,
   "top3_share": 0.2553,
   "top3": [
    "Ritual",
    "Nature Made",
    "THORNE"
   ],
   "leader": "Ritual"
  },
  {
   "slug": "shilajit",
   "name": "Shilajit",
   "level": 3,
   "rev": 1635583,
   "brands": 63,
   "top3_share": 0.2541,
   "top3": [
    "ROOT LABS",
    "Better Alt",
    "Bloomin"
   ],
   "leader": "ROOT LABS"
  },
  {
   "slug": "digestive",
   "name": "Digestive Supplements",
   "level": 2,
   "rev": 38377249,
   "brands": 55,
   "top3_share": 0.247,
   "top3": [
    "Physician's CHOICE",
    "Metamucil",
    "Garden of Life"
   ],
   "leader": "Physician's CHOICE"
  },
  {
   "slug": "iron",
   "name": "Iron",
   "level": 3,
   "rev": 10705746,
   "brands": 64,
   "top3_share": 0.243,
   "top3": [
    "THORNE",
    "MegaFood",
    "Floradix"
   ],
   "leader": "THORNE"
  },
  {
   "slug": "whey-protein",
   "name": "Whey Protein",
   "level": 3,
   "rev": 24422862,
   "brands": 63,
   "top3_share": 0.2393,
   "top3": [
    "Optimum Nutrition",
    "Isopure",
    "Dymatize"
   ],
   "leader": "Optimum Nutrition"
  },
  {
   "slug": "vitamin-d3-k2",
   "name": "Vitamin D3 & K2",
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   "rev": 18793338,
   "brands": 68,
   "top3_share": 0.2223,
   "top3": [
    "Sports Research",
    "Micro Ingredients",
    "Nature Made"
   ],
   "leader": "Sports Research"
  },
  {
   "slug": "protein",
   "name": "Protein",
   "level": 2,
   "rev": 31427791,
   "brands": 56,
   "top3_share": 0.2168,
   "top3": [
    "Ensure",
    "Orgain",
    "Isopure"
   ],
   "leader": "Ensure"
  },
  {
   "slug": "herbal",
   "name": "Herbal Supplements",
   "level": 2,
   "rev": 41616401,
   "brands": 62,
   "top3_share": 0.2161,
   "top3": [
    "Resilia",
    "Dose",
    "Gruns"
   ],
   "leader": "Resilia"
  },
  {
   "slug": "ashwagandha",
   "name": "Ashwagandha",
   "level": 3,
   "rev": 8328055,
   "brands": 67,
   "top3_share": 0.193,
   "top3": [
    "Goli",
    "NaturaLife Labs",
    "Clean Nutra"
   ],
   "leader": "Goli"
  },
  {
   "slug": "post-workout",
   "name": "Post-Workout & Recovery",
   "level": 2,
   "rev": 2619874,
   "brands": 72,
   "top3_share": 0.1778,
   "top3": [
    "Javvy Coffee",
    "Garden of Life",
    "EFX"
   ],
   "leader": "Javvy Coffee"
  },
  {
   "slug": "collagen",
   "name": "Collagen",
   "level": 2,
   "rev": 40681750,
   "brands": 68,
   "top3_share": 0.1521,
   "top3": [
    "Micro Ingredients",
    "Sports Research",
    "Live Conscious"
   ],
   "leader": "Micro Ingredients"
  }
 ],
 "conc_median": 0.2992,
 "velocity": [
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   "name": "Magnesium",
   "products": 100,
   "units_per_product": 15444
  },
  {
   "slug": "creatine",
   "name": "Creatine",
   "products": 100,
   "units_per_product": 14950
  },
  {
   "slug": "vitamin-b",
   "name": "Vitamin B",
   "products": 100,
   "units_per_product": 11821
  },
  {
   "slug": "probiotics",
   "name": "Probiotics",
   "products": 100,
   "units_per_product": 11307
  },
  {
   "slug": "multivitamins",
   "name": "Multivitamins",
   "products": 100,
   "units_per_product": 10289
  },
  {
   "slug": "vitamin-d3-k2",
   "name": "Vitamin D3 & K2",
   "products": 100,
   "units_per_product": 8478
  },
  {
   "slug": "vitamin-d",
   "name": "Vitamin D",
   "products": 100,
   "units_per_product": 7574
  },
  {
   "slug": "prenatal-vitamins",
   "name": "Prenatal Vitamins",
   "products": 100,
   "units_per_product": 7208
  },
  {
   "slug": "fiber",
   "name": "Dietary Fiber",
   "products": 100,
   "units_per_product": 6334
  },
  {
   "slug": "fish-oil",
   "name": "Fish Oil (Omega-3)",
   "products": 100,
   "units_per_product": 6046
  },
  {
   "slug": "iron",
   "name": "Iron",
   "products": 100,
   "units_per_product": 6002
  },
  {
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   "name": "Omega Oils",
   "products": 100,
   "units_per_product": 5197
  },
  {
   "slug": "whey-protein",
   "name": "Whey Protein",
   "products": 100,
   "units_per_product": 4623
  },
  {
   "slug": "zinc",
   "name": "Zinc",
   "products": 100,
   "units_per_product": 4134
  },
  {
   "slug": "ashwagandha",
   "name": "Ashwagandha",
   "products": 100,
   "units_per_product": 4075
  },
  {
   "slug": "turmeric",
   "name": "Turmeric",
   "products": 100,
   "units_per_product": 3550
  },
  {
   "slug": "vitamin-c",
   "name": "Vitamin C",
   "products": 100,
   "units_per_product": 3459
  },
  {
   "slug": "calcium",
   "name": "Calcium",
   "products": 100,
   "units_per_product": 3091
  },
  {
   "slug": "berberine",
   "name": "Berberine",
   "products": 41,
   "units_per_product": 2180
  },
  {
   "slug": "mushrooms",
   "name": "Mushrooms",
   "products": 100,
   "units_per_product": 2148
  },
  {
   "slug": "plant-protein",
   "name": "Plant Protein",
   "products": 100,
   "units_per_product": 1933
  },
  {
   "slug": "shilajit",
   "name": "Shilajit",
   "products": 99,
   "units_per_product": 589
  }
 ],
 "ownership": {
  "top50_rev": 263040159,
  "corporate_rev": 115412741,
  "corporate_n": 22,
  "independent_rev": 147627418,
  "independent_n": 28,
  "corporate_share": 0.4388,
  "pending_rev": 22663140,
  "corporate_share_after_pending": 0.5249,
  "corporate_brands": [
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    "owner": "Pharmavite (Otsuka)",
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   },
   {
    "brand": "Pure Encapsulations",
    "owner": "Nestlé Health Science",
    "rev": 15559276
   },
   {
    "brand": "Garden of Life",
    "owner": "Nestlé Health Science",
    "rev": 8633846
   },
   {
    "brand": "Nature's Bounty",
    "owner": "Nestlé (sale to Yellow Wood Partners announced Sept 2026, pending)",
    "rev": 7709617
   },
   {
    "brand": "Optimum Nutrition",
    "owner": "Glanbia",
    "rev": 6937551
   },
   {
    "brand": "Metamucil",
    "owner": "Procter & Gamble",
    "rev": 6889430
   },
   {
    "brand": "Olly",
    "owner": "Unilever",
    "rev": 5772680
   },
   {
    "brand": "Orgain",
    "owner": "Nestlé Health Science (majority)",
    "rev": 5550494
   },
   {
    "brand": "Qunol",
    "owner": "Opella (formerly Sanofi Consumer Healthcare)",
    "rev": 5383240
   },
   {
    "brand": "Quest Nutrition",
    "owner": "The Simply Good Foods Co.",
    "rev": 4559480
   },
   {
    "brand": "Liquid I.V.",
    "owner": "Unilever",
    "rev": 3628570
   },
   {
    "brand": "Align",
    "owner": "Procter & Gamble",
    "rev": 3193826
   },
   {
    "brand": "Centrum",
    "owner": "Haleon",
    "rev": 3106017
   },
   {
    "brand": "Gruns",
    "owner": "Unilever (closed June 2026)",
    "rev": 2793792
   },
   {
    "brand": "One A Day",
    "owner": "Bayer",
    "rev": 2792280
   },
   {
    "brand": "SmartyPants",
    "owner": "Unilever",
    "rev": 2659441
   },
   {
    "brand": "MegaFood",
    "owner": "Pharmavite (Otsuka)",
    "rev": 2638439
   },
   {
    "brand": "Culturelle",
    "owner": "i-Health (dsm-firmenich)",
    "rev": 2625411
   },
   {
    "brand": "Amazon Basics",
    "owner": "Amazon",
    "rev": 2538991
   },
   {
    "brand": "Ensure",
    "owner": "Abbott",
    "rev": 2471354
   },
   {
    "brand": "Isopure",
    "owner": "Glanbia",
    "rev": 2301179
   },
   {
    "brand": "Dymatize",
    "owner": "BellRing Brands",
    "rev": 2071003
   }
  ],
  "pending_brands": [
   {
    "brand": "THORNE",
    "note": "Procter & Gamble agreed to acquire Thorne for $3.8B (Aug 4, 2026; pending close)",
    "rev": 22663140
   }
  ],
  "independent_brands": [
   "THORNE",
   "Nutricost",
   "Sports Research",
   "Micro Ingredients",
   "Nordic Naturals",
   "MaryRuth's",
   "NOW Foods",
   "Physician's CHOICE",
   "Ritual",
   "Create",
   "WEEM",
   "Momentous",
   "Lemme",
   "Transparent Labs",
   "Resilia",
   "LMNT",
   "Dose",
   "Life Extension",
   "Dr. Berg",
   "NAKED",
   "Live Conscious",
   "Seed",
   "Pure Protein",
   "Designs for Health",
   "Bronson Vitamins",
   "BodyHealth",
   "BulkSupplements",
   "Serene Herbs"
  ]
 },
 "price": {
  "median": 24.99,
  "n": 2844,
  "rev_weighted_median": 29.99,
  "under_20_share": 0.3738
 },
 "creatine": {
  "gummy_rev_share": 0.2117,
  "gummy_listings": 21,
  "listings": 100,
  "powder_servings_wmedian": 100,
  "powder_price_per_serving_wmedian": 0.28,
  "powder_n": 49
 },
 "magnesium": {
  "glycinate_rev_share": 0.7534,
  "glycinate_listings": 65,
  "listings": 100,
  "count_wmedian": 90
 },
 "whey": {
  "isolate_rev_share": 0.5302,
  "isolate_listings": 57,
  "clear_rev_share": 0.086,
  "clear_listings": 16,
  "listings": 100,
  "lbs_wmedian": 2.0,
  "servings_wmedian": 22
 },
 "gummy_rev_share": 0.1058,
 "note": "All units and revenue are SuppRanked modeled estimates from public Amazon.com Best Sellers ranks, 'bought in past month' badges and list prices. Not official Amazon data. Revenue = est. units x list price, gross, before returns, discounts and fees; not profit.",
 "attribution": "Data: SuppRanked (suppranked.com), modeled estimates",
 "license": "CC BY 4.0",
 "url": "https://suppranked.com/report/supplements-on-amazon-october-2026/"
}