Top 10 alfalfa brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Alfalfa Best Sellers top 100. Updated October 15, 2026.
Gruns is the top-selling alfalfa brand on Amazon by estimated revenue, at about $5.6M/mo from 7 products in the Alfalfa Best Sellers top 100. That is about 5.5× as much as #2 Zena (~$1M/mo). The list is tightly concentrated: the top 3 brands take about 55% of its estimated sales and the top 10 about 73%, spread across 50 brands in total. About 9% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Gruns42% share · best #1 | $5.6M |
| 2 | Zena8% share · best #8 | $1M |
| 3 | Animal5% share · best #4 | $700K |
| 4 | Hallelujah5% share · best #20 | $663K |
| 5 | NOW Foods3% share · best #5 | $379K |
| 6 | Vitafusion2% share · best #3 | $321K |
| 7 | Starwest2% share · best #22 | $315K |
| 8 | Eatmor2% share · best #7 | $283K |
| 9 | Pink Stork2% share · best #12 | $226K |
| 10 | BulkSupplements2% share · best #41 | $217K |
The top 10, brand by brand
1. Gruns
~$5.6M/mo est. revenue (42% of this list) and ~73.3K units/mo from 7 products; best position #1. Its highest-ranked product here is Gruns Kids Multivitamin Kids Greens Gummies, 28 ct | Daily Supplement with… at #1. Overall it ranks #110 of 3,452 brands.
2. Zena
~$1M/mo est. revenue (8% of this list) and ~24.9K units/mo from 3 products; best position #8. Its highest-ranked product here is Zena Organic Super Greens Powder, 70+ Superfoods Drink Mix, 0 Sugar, 3G Fiber… at #8. Overall it ranks #478 of 3,452 brands.
3. Animal
~$700K/mo est. revenue (5% of this list) and ~19.5K units/mo from 1 product; best position #4. Its highest-ranked product here is Animal Daily Greens Superfood Supplement for Gut Health | 30 Pill Packs… at #4. Overall it ranks #79 of 3,452 brands.
4. Hallelujah
~$663K/mo est. revenue (5% of this list) and ~13.6K units/mo from 3 products; best position #20. Its highest-ranked product here is Hallelujah Diet Organic BarleyMax - Barley Grass Juice and Alfalfa Juice… at #20. Overall it ranks #651 of 3,452 brands.
5. NOW Foods
~$379K/mo est. revenue (3% of this list) and ~31.3K units/mo from 2 products; best position #5. Its highest-ranked product here is NOW Foods, Organic Alfalfa Seeds For Sprouting, 12 oz at #5. Overall it ranks #1 of 3,452 brands.
6. Vitafusion
~$321K/mo est. revenue (2% of this list) and ~23.8K units/mo from 1 product; best position #3. Its highest-ranked product here is Vitafusion Melatonin and Magnesium Gummies | 5mg Melatonin Per 2 Gummies | 90… at #3. Overall it ranks #51 of 3,452 brands.
7. Starwest
~$315K/mo est. revenue (2% of this list) and ~8K units/mo from 2 products; best position #22. Its highest-ranked product here is Starwest Botanicals Organic Alfalfa Leaf, Use in Tea - Bulk 1 lb Bag | Dried… at #22. Overall it ranks #87 of 3,452 brands.
8. Eatmor
~$283K/mo est. revenue (2% of this list) and ~13.2K units/mo from 1 product; best position #7. Its highest-ranked product here is Eatmor Appetite Stimulant | Weight Gain Pills for Men and Women | Natural… at #7. Overall it ranks #983 of 3,452 brands.
9. Pink Stork
~$226K/mo est. revenue (2% of this list) and ~9K units/mo from 1 product; best position #12. Its highest-ranked product here is Pink Stork Total Lactation Supplement for Breast Milk Supply, 60 Capsules | 5… at #12. Overall it ranks #135 of 3,452 brands.
10. BulkSupplements
~$217K/mo est. revenue (2% of this list) and ~9.4K units/mo from 3 products; best position #41. Its highest-ranked product here is BulkSupplements.com Organic Alfalfa Grass Powder - Alfalfa Supplement, Green… at #41. Overall it ranks #9 of 3,452 brands.
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Full Alfalfa ranking
All 50 brands in the list, ordered by rank strength, plus the top 10 products.
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