Supplement categories

40 Amazon Best Sellers categories we track, with the combined est. revenue/mo of each top 100 and its leading brand.

CategoryBrandsEst. revenue/moLeader
Vitamins, Minerals & Supplements55 brands · $113M/mo55$113MNature Made
Sports Nutrition58 brands · $66.8M/mo58$66.8MOptimum Nutrition
Diet & Sports Nutrition69 brands · $78M/mo69$78MOptimum Nutrition
Vitamins41 brands · $50.2M/mo41$50.2MNature Made
Multivitamins38 brands · $23M/mo38$23MCentrum
Vitamin B43 brands · $26M/mo43$26MNature Made
Vitamin C44 brands · $5.9M/mo44$5.9MEmergen-C
Vitamin D39 brands · $11.3M/mo39$11.3MNature Made
Vitamin D3 & K268 brands · $18.8M/mo68$18.8MSports Research
Prenatal Vitamins47 brands · $23M/mo47$23MNature Made
Minerals54 brands · $40.1M/mo54$40.1MNature Made
Magnesium59 brands · $34.1M/mo59$34.1MNature Made
Zinc50 brands · $6.4M/mo50$6.4MNOW Foods
Iron64 brands · $10.7M/mo64$10.7MMaryRuth's
Calcium54 brands · $7.2M/mo54$7.2MCaltrate
Herbal Supplements62 brands · $41.6M/mo62$41.6MNOW Foods
Ashwagandha67 brands · $8.3M/mo67$8.3MGoli
Turmeric49 brands · $7.7M/mo49$7.7MQunol
Mushrooms51 brands · $7.1M/mo51$7.1MHost Defense
Berberine18 brands · $2M/mo18$2MMicro Ingredients
Shilajit63 brands · $1.6M/mo63$1.6MBetter Alt
Digestive Supplements55 brands · $38.4M/mo55$38.4MCulturelle
Probiotics51 brands · $32.2M/mo51$32.2MGarden of Life
Dietary Fiber65 brands · $14.1M/mo65$14.1MMetamucil
Essential Fatty Acids53 brands · $27M/mo53$27MNordic Naturals
Fish Oil (Omega-3)56 brands · $18.5M/mo56$18.5MNature Made
Omega Oils51 brands · $16.9M/mo51$16.9MNordic Naturals
Collagen68 brands · $40.7M/mo68$40.7MSports Research
Sleep Supplements43 brands · $9.8M/mo43$9.8MNatrol
Antioxidants51 brands · $20.8M/mo51$20.8MQunol
Amino Acids52 brands · $49.6M/mo52$49.6MNutricost
Creatine71 brands · $44.5M/mo71$44.5MCreate
Protein56 brands · $31.4M/mo56$31.4MEnsure
Whey Protein63 brands · $24.4M/mo63$24.4MIsopure
Plant Protein68 brands · $6.8M/mo68$6.8MNOW Foods
Pre-Workout54 brands · $4.7M/mo54$4.7MNutricost
Post-Workout & Recovery72 brands · $2.6M/mo72$2.6MNOW Foods
Electrolyte Replacements55 brands · $20.7M/mo55$20.7MLiquid I.V.
Testosterone Boosters63 brands · $6M/mo63$6MNugenix
Fat Burners54 brands · $3.1M/mo54$3.1MHydroxycut

Category revenue sums the top 100 products in each list. A product can appear in several lists, so category totals overlap.