Best-selling sleep supplements brands on Amazon

Q: What is the best-selling sleep supplements brand on Amazon?

By estimated revenue, Natrol is the best-selling sleep supplements brand on Amazon right now, at roughly $1.7M/mo from 12 products in the Sleep Supplements Best Sellers top 100 (best position #4). These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.

43 brands have products in the Amazon Best Sellers top 100 for Sleep Supplements. Ordered by how strongly each brand ranks in this list (higher positions and more products count more). Last updated October 15, 2026.

Est. revenue/mo, top 100$9.8M

Brands in top 10043

Category leaderNatrol~$1.7M/mo est.

#1 productAmazon Basics$560K/mo est.

#	Brand	Best rank	Products	Est. units/mo	Est. revenue/mo	Overall score
1	NatrolBest #4 · 12 products	#4	12	14K	$1.7M	64.9
2	OllyBest #2 · 9 products	#2	9	61.8K	$1.2M	76.4
3	Nature's BountyBest #17 · 7 products	#17	7	32.2K	$330K	89.4
4	ZzzQuilBest #11 · 5 products	#11	5	31.3K	$543K	51.5
5	CarlyleBest #15 · 6 products	#15	6	24.1K	$296K	66.7
6	Nature MadeBest #26 · 6 products	#26	6	22.8K	$255K	97.2
7	Zarbee'sBest #9 · 4 products	#9	4	26.8K	$332K	55.4
8	Amazon BasicsBest #1 · 2 products	#1	2	61K	$610K	74.2
9	Pure EncapsulationsBest #43 · 3 products	#43	3	10.8K	$253K	81.0
10	VitamaticBest #42 · 4 products	#42	4	12.6K	$170K	59.6
11	VitafusionBest #23 · 2 products	#23	2	9.4K	$96K	69.3
12	LemmeBest #3 · 1 product	#3	1	32.5K	$973K	64.8
13	RelaxiumBest #7 · 2 products	#7	2	16.5K	$374K	45.9
14	Nature's WayBest #25 · 1 product	#25	1	5.8K	$89K	62.5
15	BeamBest #29 · 1 product	#29	1	5.3K	$290K	40.5
16	NectarBest #30 · 1 product	#30	1	5.1K	$185K	52.9
17	StrongVitBest #34 · 1 product	#34	1	4.7K	$94K	39.9
18	MEDCHOICEBest #38 · 1 product	#38	1	4.4K	$104K	39.5
19	Hyland'sBest #39 · 1 product	#39	1	4.3K	$29K	39.4
20	Nature's PerfectBest #40 · 1 product	#40	1	4.2K	$59K	39.2
21	Amazon ElementsBest #44 · 1 product	#44	1	3.9K	$31K	44.6
22	Pure ZzzsBest #45 · 1 product	#45	1	3.9K	$70K	38.8
23	LullaBitesBest #46 · 1 product	#46	1	3.8K	$153K	38.7
24	MidNiteBest #48 · 1 product	#48	1	3.7K	$37K	38.5
25	Natural VitalityBest #49 · 1 product	#49	1	3.6K	$85K	52.1
26	VitabodBest #50 · 1 product	#50	1	3.6K	$36K	38.3
27	Life ExtensionBest #58 · 2 products	#58	2	5.6K	$50K	70.0
28	WellamoonBest #53 · 1 product	#53	1	3.5K	$74K	38.1
29	Sports ResearchBest #62 · 1 product	#62	1	3.1K	$83K	84.5
30	GoliBest #67 · 1 product	#67	1	2.9K	$44K	61.8
31	NOW FoodsBest #69 · 1 product	#69	1	2.9K	$54K	85.9
32	THORNEBest #70 · 1 product	#70	1	2.8K	$45K	90.5
33	ApigeninBest #75 · 1 product	#75	1	2.7K	$68K	36.3
34	Mommy's BlissBest #87 · 2 products	#87	2	4.8K	$37K	50.4
35	NutricostBest #78 · 1 product	#78	1	2.6K	$26K	94.2
36	NeuroBest #80 · 1 product	#80	1	2.6K	$63K	35.9
37	JoySpringBest #84 · 1 product	#84	1	2.5K	$93K	35.6
38	MoonBrewBest #85 · 1 product	#85	1	2.5K	$119K	35.5
39	Dippin'Best #90 · 1 product	#90	1	2.4K	$24K	35.1
40	SmartyPantsBest #92 · 1 product	#92	1	2.3K	$38K	61.0
41	Clean NutraceuticalsBest #95 · 1 product	#95	1	2.3K	$57K	47.6
42	TruHeightBest #97 · 1 product	#97	1	2.3K	$68K	47.6
43	Serene HerbsBest #99 · 1 product	#99	1	2.2K	$71K	52.8

Top 10 Sleep Supplements products

#	Product	Brand	Est. revenue/mo
1	Amazon Basics Melatonin 5mg, 120 Gummies (2 per Serving), Strawberry, Packaging May Vary Amazon Basics	Amazon Basics	$560K
2	OLLY Sleep Support Gummy Supplement,* 3 mg Melatonin, L-Theanine - 90 Count \| Sleep… Olly	Olly	$232K
3	Lemme Sleep Gummies with 5mg Melatonin & Chamomile Extract, 30-Day Supply \| 5 mg… Lemme	Lemme	$973K
4	Natrol Kids Melatonin 1mg, for Restful Sleep, 90 Raspberry-Flavored Gummies \| Sleep… Natrol	Natrol	$242K
5	Natrol Melatonin 10 mg Fast Dissolve Tablets, Strawberry, 100 Count \| Sleep Support for… Natrol	Natrol	$250K
6	Natrol Melatonin 5 mg Fast Dissolve Tablets, Strawberry, 200 Count \| Sleep Support for… Natrol	Natrol	$241K
7	Relaxium Sleep Aid for Adults, 5mg Melatonin, Magnesium Glycinate, 30-Day \| Non-Habit… Relaxium	Relaxium	$342K
8	Natrol Melatonin 10 mg Gummies, Sleep Support for Adults, 90 Gummies \| Supplement to Fall… Natrol	Natrol	$533K
9	Zarbee's Kids Melatonin Sleep Gummies, 1 mg Melatonin, 60 ct \| For 3+ Years, Honey, Drug… Zarbee's	Zarbee's	$169K
10	OLLY Maximum Strength Sleep Support Supplement, 10 mg Melatonin - 70 Count \| Sleep… Olly	Olly	$236K

Estimates, not official Amazon data. Rankings and revenue are modeled from public Amazon Best Sellers lists and list prices (units × price, before returns, discounts and fees; not profit) and may differ from real sales. How it works.

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Top 10 Sleep Supplements brands by revenue

Natrol, Olly, Lemme and seven more, with each brand's estimated revenue share.

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Head-to-head comparisons

Related categories

Vitamins · 16 shared brands
Vitamin B · 16 shared brands
Vitamin D · 14 shared brands
Multivitamins · 12 shared brands
Zinc · 13 shared brands
Essential Fatty Acids · 13 shared brands

Sleep Supplements brands on Amazon: FAQ

What is the best-selling sleep supplements brand on Amazon?

By estimated revenue, Natrol is the best-selling sleep supplements brand on Amazon right now, at roughly $1.7M/mo from 12 products in the Sleep Supplements Best Sellers top 100 (best position #4). These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.

What is the #1 best-selling sleep supplements product on Amazon?

On October 15, 2026 the #1 product in Amazon's Sleep Supplements Best Sellers list was Amazon Basics Melatonin 5mg, 120 Gummies (2 per Serving), Strawberry, Packaging May Vary from Amazon Basics, with an estimated 54.1K units and ~$560K in revenue per month. Ranks change hourly, so check Amazon for the live list.

How many sleep supplements brands are in Amazon's top 100?

43 distinct brands have at least one product in the Sleep Supplements top 100. The 10 biggest by estimated revenue account for about 70% of the list's estimated sales, and the top 3 for about 41%.

How much do the top sleep supplements products sell on Amazon?

We estimate the top 100 sleep supplements products together bring in about $9.8M a month at list price, before returns, discounts and fees. Treat it as an order-of-magnitude figure. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.

How are these rankings calculated?

We read the public Amazon Best Sellers list daily, match each product to its brand, estimate monthly units from Amazon's “bought in past month” badges and sales-rank curves, and multiply by list price. Full details are on the methodology page.

Best-selling sleep supplements brands on Amazon

Top 10 Sleep Supplements products

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Top 10 Sleep Supplements brands by revenue

Head-to-head comparisons

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Sleep Supplements brands on Amazon: FAQ

What is the best-selling sleep supplements brand on Amazon?

What is the #1 best-selling sleep supplements product on Amazon?

How many sleep supplements brands are in Amazon's top 100?

How much do the top sleep supplements products sell on Amazon?

How are these rankings calculated?

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