Leaderboard / NOW Foods

NOW Foods

#5 of 935 brandsScore 85.9#11 by revenue
Est. revenue/mo
$7.2M/moUnits × list price, before returns, discounts and fees
Est. units/mo463K
Best-selling products80
#1 category ranks0
Avg rating4.62
Total reviews65K
Gummy share0%

Categories Ranked in 31 Best Sellers lists · best position shown

NOW Foods products on Amazon Best Sellers Sorted by est. revenue/mo

ProductCategory rankPriceEst. units/moEst. revenue/moRatingReviews
NOW Supplements, Psyllium Husk Caps 500mg, Intestinal Health*, 200 Veg Caps
ASIN B005P0XUAM · #6 Herbal Supplements · 51.3K units
$11.0051.3K$564K4.6★32,195
NOW Supplements, NAC (N-Acetyl Cysteine) 600 mg with Selenium, 250 Veg Capsules
ASIN B0013OUQ3S · #13 Amino Acids · 23.2K units
$23.5123.2K$545K4.6★21,486
NOW Supplements, Psyllium Husk Powder, Soluble Fiber, 24-oz
ASIN B002RWUNYM · #20 Herbal Supplements · 22.1K units
$19.1822.1K$423K4.5★24,676
NOW Supplements, Probiotic-10™, 25 Billion, with 10 Strains, 100 Veg Caps
ASIN B00L1GHMN0 · #19 Probiotics · 13.8K units
$24.9913.8K$344K4.6★15,088
NOW Supplements, Whole Psyllium Husks, Soluble Fiber, 16 oz
ASIN B000N7DP6G · #14 Herbal Supplements · 28.3K units
$9.5928.3K$272K4.6★14,162
NOW Supplements, Pumpkin Seed Oil 1000 mg, Cold Pressed, 200 Softgels
ASIN B084XWMRRW · #40 Herbal Supplements · 13.6K units
$19.9913.6K$272K4.6★11,375
NOW Supplements, Magnesium Glycinate 100 mg, 180 Tabs
ASIN B07NWMVMT1 · #32 Magnesium · 13.3K units
$19.5913.3K$260K4.7★8,729
NOW Supplements, Mega D-3 & MK-7, 5000 IU / 180 mcg, 120 Caps
ASIN B09RG6LXJ2 · #17 Vitamin D3 & K2 · 11.2K units
$22.4011.2K$252K4.8★7,127
NOW Supplements, Glutathione 500 mg, Detoxification Support*, 60 Veg Caps
ASIN B0019LWV92 · #67 Herbal Supplements · 9.5K units
$23.099.5K$219K4.6★10,576
NOW Foods Supplements, Vitamin D-3 5,000 IU, High Potency, Structural Support*, 240…
ASIN B0032BH76O · #9 Vitamin D · 17.8K units
$9.4917.8K$169K4.8★52,103
NOW Sports, Whey Protein Isolate 25 g With BCAAs, Chocolate Flavor, 5 lbs
ASIN B0013OXOKU · #96 Whey Protein · 1.6K units
$103.991.6K$163K4.1★1,810
NOW Sports, Micronized Creatine Powder, Muscle Fuel*, 1.1 lbs
ASIN B0013OSNWE · #68 Creatine · 7.3K units
$21.997.3K$160K4.5★4,855
NOW Supplements, MK-7 Vitamin K-2 100 mcg, 120 Veg Caps
ASIN B076Y6WRKH · #24 Vitamin D · 7.8K units
$20.257.8K$158K4.7★9,657
NOW Foods L-Theanine, Double Strength 200 mg Per Cap - 180 Veg Capsules - Enhanced with…
ASIN B0BTRYDKLV · #81 Vitamin B · 5.2K units
$29.975.2K$156K4.7★8,886
NOW Supplements, Ultra Omega-3 Molecularly Distilled, 180 Softgels
ASIN B000SE5SY6 · #27 Omega Oils · 5.3K units
$28.945.3K$154K4.8★5,975
NOW Supplements, Vitamin D-3 & K-2, 1,000 IU/45 mcg, 120 Veg Caps
ASIN B0019QT9LA · #8 Vitamin D3 & K2 · 19.8K units
$7.4919.8K$148K4.8★13,810
NOW Supplements, Magnesium Citrate, Enzyme Function*, 240 Veg Caps
ASIN B0768GTHT5 · #61 Magnesium · 7.9K units
$18.627.9K$148K4.7★25,873
NOW Supplements, BioCell Collagen® Hydrolyzed Type II, 120 Veg Caps
ASIN B07HYXJ8Z7 · #61 Collagen · 6.6K units
$21.996.6K$146K4.6★2,589
NOW Supplements, Ubiquinol 100 mg, High Bioavailability, 120 Softgels
ASIN B00KHQJDWS · #83 Antioxidants · 3K units
$47.273K$144K4.6★2,912
NOW Supplements, Omega-3 180 EPA / 120 DHA, 200 Softgels
ASIN B001GCU6KA · #3 Omega Oils · 10.8K units
$11.4810.8K$124K4.7★29,882
NOW Sports, Whey Protein Isolate 24 g With BCAAs, Unflavored Powder, 1.2 lb
ASIN B0013OWAB4 · #43 Whey Protein · 2.7K units
$44.832.7K$123K4.4★7,103
NOW Supplements, 5-HTP (5-hydroxytryptophan) 100 mg, 120 Veg Caps
ASIN B0013OQI1W · #75 Amino Acids · 6.8K units
$16.796.8K$114K4.6★10,937
NOW Supplements, L-Arginine 1,000 mg, Amino Acid, 120 Tabs
ASIN B0013OVX3U · #83 Amino Acids · 6.3K units
$14.996.3K$95K4.5★15,606
Now Supplements, Magnesium Glycinate with BioPerine, 180 Veg Capsules
ASIN B0D7XY7K4T · #74 Magnesium · 5.7K units
$14.995.7K$86K4.8★1,524
NOW Supplements, L-Lysine 500 mg, Amino Acid, 250 Tabs
ASIN B0002IHF1M · #64 Amino Acids · 7.6K units
$10.997.6K$83K4.7★5,222
NOW Supplements, Alpha Lipoic Acid 600 mg, Extra Strength, 120 Veg Caps
ASIN B000I1YJQC · #85 Antioxidants · 3K units
$26.993K$81K4.6★6,095
NOW Supplements, CoQ10 100 mg, Pharmaceutical Grade, 150 Softgels
ASIN B0013OSM0M · #90 Antioxidants · 2.9K units
$27.992.9K$81K4.8★5,634
NOW Supplements, Cod Liver Oil 1,000 mg, EPA, DHA, 90 Softgels
ASIN B00GIZVFQY · #18 Fish Oil (Omega-3) · 7.4K units
$10.407.4K$77K4.7★6,387
NOW Supplements, Vitamin D-3 2,000 IU, Structural Support*, 240 Softgels
ASIN B001UZPY1O · #26 Vitamin D · 7.4K units
$9.887.4K$73K4.8★21,362
NOW Supplements, Vitamin K-2 100 mcg, Menaquinone-4 (MK-4), 100 Veg Caps
ASIN B0013EJ5QM · #28 Vitamin D · 7K units
$9.057K$63K4.7★11,553
NOW Sports, Whey Protein Concentrate 24 g, Unflavored Powder, 1.5 lbs
ASIN B00KYKLQ3Q · #80 Whey Protein · 1.8K units
$33.991.8K$60K4.4★1,206
NOW Supplements, CoQ10 200 mg, Pharmaceutical Grade, 60 Veg Caps
ASIN B001B4NEM0 · #84 Antioxidants · 3K units
$19.853K$60K4.7★3,114
NOW Foods - Zinc Picolinate 50 mg, 120 capsules
ASIN B000TMJZ4G · #13 Zinc · 6.5K units
$8.996.5K$59K4.7★9,772
NOW Supplements, L-Lysine 1,000 mg, Double Strength, Amino Acid, 100 Tabs
ASIN B000Z9361G · #96 Amino Acids · 5.7K units
$9.995.7K$57K4.6★37,666
NOW Sports, ZMA, Enhanced Absorption, Sports Recovery*, 180 Veg Caps
ASIN B001LXMUW6 · #6 Post-Workout & Recovery · 2K units
$27.992K$56K4.6★4,613
NOW Supplements, Vitamin D-3 1,000 IU, Structural Support*, 360 Softgels
ASIN B0025P0ZEY · #34 Vitamin D · 6.1K units
$8.986.1K$55K4.8★11,948
Now Supplements, KSM-66 Ashwagandha®, Stress & Sleep Support*, 90 Veg Caps
ASIN B0DHWGVVT2 · #69 Sleep Supplements · 2.9K units
$18.632.9K$54K4.7★881
NOW Sports, Pea Protein 24 g, Mixes Easily, Unflavored Powder, 2 lbs
ASIN B001DB4MFO · #16 Plant Protein · 2.2K units
$23.532.2K$52K4.1★7,317
NOW Supplements, Vitamin C-1,000 w/ Rose Hips, Sustained Release, 250 Tabs
ASIN B0013P1GD6 · #41 Vitamin C · 2.3K units
$22.492.3K$51K4.8★19,998
Now Foods Ashwagandha Extract 450 mg Vegan, Kosher, Non-GMO - 240 Veg Capsules,
ASIN B0DZ7MF392 · #70 Ashwagandha · 2K units
$25.502K$51K4.8★205
NOW Sports, Soy Protein Isolate 20g, Unflavored Powder, 2 lbs
ASIN B0013OSS4M · #29 Plant Protein · 1.4K units
$28.991.4K$42K4.2★1,245
NOW Supplements, Prebiotic Fiber with Fibersol-2, Powder, 12-oz
ASIN B077T2MYK5 · #77 Dietary Fiber · 2.8K units
$14.692.8K$41K4.7★599
NOW Supplements, Zinc Glycinate with 250 mg Pumpkin Seed Oil, 120 Softgels
ASIN B002JNCXME · #29 Zinc · 3.7K units
$10.403.7K$39K4.7★3,703
NOW Supplements, Vitamin D-3 10,000 IU, Structural Support*, 120 Softgels
ASIN B00F45EQ4W · #42 Vitamin D · 5.3K units
$7.315.3K$38K4.8★8,836
NOW Supplements, Vitamin D3 50,000 IU Softgels, 50 softgels
ASIN B09319WFSB · #68 Vitamin D · 3.8K units
$9.993.8K$38K4.8★3,657
Now Supplements, NAC Quercetin and Zinc, Respiratory Support*, 90 Veg Caps
ASIN B0C9P63T6F · #77 Zinc · 1.9K units
$19.991.9K$38K4.7★346
NOW Supplements, Vitamin C-1,000 with 100 mg of Bioflavonoids, 250 Veg Caps
ASIN B0013OUNK4 · #51 Vitamin C · 2K units
$18.502K$36K4.8★11,320
NOW Supplements, C-1000 & Zinc Immune, Seasonal Formula*, 180 Veg Caps
ASIN B0934ZC7K8 · #50 Zinc · 2.5K units
$13.712.5K$35K4.8★1,099
NOW Supplements, Cod Liver Oil 650 mg, Vitamins A & D-3, 250 Softgels
ASIN B00028M1K2 · #76 Fish Oil (Omega-3) · 2.7K units
$12.702.7K$34K4.7★1,958
Now Supplements, Zinc Picolinate 50 mg, 240 Vegetarian Capsules | Immune Health Support*…
ASIN B0CSDZ4HC2 · #88 Zinc · 1.7K units
$20.101.7K$34K4.8★4,793
NOW Supplements, Zinc (Zinc Gluconate) 50 mg, Immune Support*, 250 Tabs
ASIN B000MGR1CM · #31 Zinc · 3.5K units
$8.993.5K$32K4.8★1,300
NOW Supplements, Iron 18 mg, Non-Constipating*, 120 Veg Caps
ASIN B000WQDD2O · #40 Iron · 4.3K units
$7.494.3K$32K4.6★5,965
NOW Supplements, Iron 36 mg, Non-Constipating*, 90 Veg Caps
ASIN B00FYOU6AG · #48 Iron · 3.7K units
$7.993.7K$30K4.7★2,478
NOW Supplements, Papaya Enzyme, Mint & Chlorophyll, 360 Chewable Lozenges
ASIN B0014UABCW · #82 Zinc · 1.8K units
$16.401.8K$29K4.3★3,353
NOW Supplements, Liposomal Vitamin C, Immune Support*, 120 Veg Caps
ASIN B0BV8BM7LX · #53 Vitamin C · 1.9K units
$15.241.9K$29K4.7★1,312
NOW Supplements, Zinc (Zinc Gluconate) 50 mg, Immune Support*, 100 Tabs
ASIN B009K6TN08 · #14 Zinc · 6.2K units
$4.686.2K$29K4.7★13,118
NOW Supplements, Calcium & Magnesium 2:1 Ratio, High Potency, 250 Tabs
ASIN B00028LZ9A · #47 Calcium · 1.9K units
$14.991.9K$28K4.6★6,451
NOW Supplements, Lion's Mane 500 mg, Super Mushroom, 60 Veg Caps
ASIN B09V3BS25N · #30 Mushrooms · 1.9K units
$12.991.9K$25K4.6★1,329
NOW Supplements, Omega-3 Mini Gels, Molecularly Distilled, 180 Softgels
ASIN B003EX82DW · #74 Omega Oils · 2.2K units
$10.992.2K$24K4.6★3,172
NOW Supplements, Omega 3-6-9 1000 mg, 100 Softgels
ASIN B001B7NTCC · #63 Omega Oils · 2.4K units
$9.792.4K$24K4.8★6,984
NOW Supplements, Vitamin B-1 100 mg, Nervous System Health*, 100 Tabs
ASIN B0009P3DRS · #93 Vitamin B · 4.7K units
$4.994.7K$24K4.7★10,224
NOW Supplements, Vitamin D-3 400 IU, Strong Bones*, 180 Softgels
ASIN B000V7EIH8 · #62 Vitamin D · 4K units
$5.784K$23K4.7★5,839
NOW Sports, Certified Organic Pea Protein 14g, Unflavored Powder, 1.5 lbs
ASIN B00RLLPAGK · #61 Plant Protein · 859 units
$25.73859$22K4.3★1,189
Now Supplements, C-1000 Zinc & D-3, Seasonal Immune Support*, 100 Veg Caps
ASIN B0BV8887DB · #61 Zinc · 2.2K units
$9.992.2K$22K4.7★663
NOW Supplements, TestoJack™ 200 with Tongkat Ali, Tribulus, 120 Veg Caps
ASIN B009BA5D16 · #72 Testosterone Boosters · 733 units
$27.99733$21K4.3★879
NOW Supplements, Vitamin C-1,000 with Rose Hips & Bioflavonoids, 250 Tabs
ASIN B0013P1GBI · #98 Vitamin C · 1.2K units
$15.991.2K$20K4.8★6,765
NOW Supplements, Vitamin C-1,000 with 100 mg of Bioflavonoids, 100 Veg Caps
ASIN B001AIXCU6 · #47 Vitamin C · 2.1K units
$9.162.1K$19K4.8★10,779
NOW Sports, Pea Protein 25 g With BCAAs, Vanilla Toffee, 2 lbs
ASIN B00ESJE8JI · #93 Plant Protein · 639 units
$29.46639$19K4.0★1,200
NOW Supplements, Liquid Vitamin D-3, Strong Bones*, 2-oz
ASIN B001N4JYX6 · #76 Vitamin D · 3.5K units
$4.993.5K$17K4.5★4,881
NOW Supplements, Calcium & Magnesium with D-3 & Zinc,120 Softgels
ASIN B000F00D20 · #64 Calcium · 1.5K units
$11.021.5K$17K4.6★3,586
NOW Supplements, Calcium Citrate Powder, Supports Bone Health*, 8 oz
ASIN B0006ZF9NC · #75 Calcium · 1.4K units
$12.241.4K$17K4.6★1,634
NOW Supplements, Vitamin D-3 2,000 IU, Structural Support*, 120 Softgels
ASIN B0019LVGPC · #70 Vitamin D · 3.7K units
$4.493.7K$17K4.8★8,477
NOW Supplements, Rhodiola 500 mg, Adaptogenic Herb*, 60 Veg Caps
ASIN B005P0U7TY · #96 Mushrooms · 839 units
$18.96839$16K4.5★3,704
NOW Sports, HMB (β-Hydroxy β-Methylbutyrate) 1,000 mg, 90 Tabs
ASIN B076MM3Y17 · #36 Post-Workout & Recovery · 569 units
$27.43569$16K4.5★3,499
NOW Foods Supplements, L-OptiZinc® 30 mg with Copper, Highly Bioavailable Form, Immune…
ASIN B00772DYV6 · #62 Zinc · 2.2K units
$6.992.2K$15K4.6★1,707
NOW Supplements, Calcium Hydroxyapatite, Supports Bone Health*, 120 Caps
ASIN B000I4DLJK · #76 Calcium · 1.3K units
$9.991.3K$13K4.7★1,699
NOW Supplements, Vitamin C-500 with Rose Hips, 250 Tabs
ASIN B0013H7JOY · #76 Vitamin C · 1.5K units
$8.441.5K$12K4.8★6,795
NOW Sports, Soy Protein Isolate 20g, Unflavored Powder, 1.2 lbs
ASIN B0001TRT1I · #85 Plant Protein · 681 units
$17.39681$12K4.1★600
NOW Foods, Organic Textured Soy Protein Granules, Non-GMO, Versatile, Vegetable-Sourced…
ASIN B0FBZDQX8K · #45 Plant Protein · 1.1K units
$9.981.1K$11K4.4★698
NOW Sports, HMB (β-Hydroxy β-Methylbutyrate) Powder, Sports Recovery*, 90g
ASIN B01N5SJKTS · #72 Post-Workout & Recovery · 350 units
$21.59350$8K4.6★93

Prices, ratings and ranks as seen on October 15, 2026. Links go to the product on Amazon.com.

Is this your brand? Claim / Feature this profile

Claiming is free and lets you correct details. A Featured profile ($79/mo) adds your logo, description, links and a highlighted row. Your rank is never affected.

SponsorYour brand here

Reach the supplement founders, operators and investors who check where they rank. $499/mo, 20/20 spots open.

Advertise on SuppRanked →

How is NOW Foods ranked?

The score (0–100) blends estimated monthly units (60%), category rank visibility (30%) and breadth across categories (10%). Est. revenue/mo is estimated units × list price, summed across the brand's ranked products. Methodology

Estimates, not official Amazon data. Rankings and revenue are modeled from public Amazon Best Sellers lists and list prices (units × price, before returns, discounts and fees; not profit) and may differ from real sales. How it works.