SuppRankedTop 10 aloe vera brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Aloe Vera Best Sellers top 100. Updated October 15, 2026.
Lily is the top-selling aloe vera brand on Amazon by estimated revenue, at about $3.2M/mo from 22 products in the Aloe Vera Best Sellers top 100. That is about 2.1× as much as #2 AloeCure (~$1.5M/mo). The list is tightly concentrated: the top 3 brands take about 55% of its estimated sales and the top 10 about 73%, spread across 43 brands in total. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Lily31% share · best #1 | $3.2M |
| 2 | AloeCure15% share · best #2 | $1.5M |
| 3 | George's10% share · best #4 | $1.1M |
| 4 | Herbalife3% share · best #38 | $331K |
| 5 | Forever Living3% share · best #32 | $319K |
| 6 | Global Healing3% share · best #14 | $291K |
| 7 | Ortho2% share · best #70 | $259K |
| 8 | NatureCity2% share · best #10 | $243K |
| 9 | Seven Minerals2% share · best #82 | $223K |
| 10 | Simply Nature's2% share · best #57 | $201K |
The top 10, brand by brand
1. Lily
~$3.2M/mo est. revenue (31% of this list) and ~166K units/mo from 22 products; best position #1. Its highest-ranked product here is Lily of the Desert Aloe Vera Juice, Inner Fillet, Mild Taste, 16 Fl Oz… at #1. Overall it ranks #98 of 3,479 brands.
2. AloeCure
~$1.5M/mo est. revenue (15% of this list) and ~57.8K units/mo from 4 products; best position #2. Its highest-ranked product here is AloeCure USDA Organic Aloe Vera Juice Made Within 12 Hrs of Harvest - Pure Aloe… at #2. Overall it ranks #310 of 3,479 brands.
3. George's
~$1.1M/mo est. revenue (10% of this list) and ~42.3K units/mo from 3 products; best position #4. Its highest-ranked product here is George's Aloe Vera, 100% Aloe Vera Liquid, 32 fl oz (.94 l) at #4. Overall it ranks #347 of 3,479 brands.
4. Herbalife
~$331K/mo est. revenue (3% of this list) and ~6.4K units/mo from 2 products; best position #38. Its highest-ranked product here is Herbalife Aloe Concentrate Pint: Mandarin Flavor 16 FL Oz (473 ml) for… at #38. Overall it ranks #497 of 3,479 brands.
5. Forever Living
~$319K/mo est. revenue (3% of this list) and ~9K units/mo from 3 products; best position #32. Its highest-ranked product here is Forever Living - Forever Aloe Vera Gel - 33.8 fl oz (Pack of 2) | Contains… at #32. Overall it ranks #508 of 3,479 brands.
6. Global Healing
~$291K/mo est. revenue (3% of this list) and ~7.7K units/mo from 1 product; best position #14. Its highest-ranked product here is Global Healing Aloe Vera Bio-Active Organic Leaf Supplement - 200x Concentrate… at #14. Overall it ranks #128 of 3,479 brands.
7. Ortho
~$259K/mo est. revenue (2% of this list) and ~4.8K units/mo from 2 products; best position #70. Its highest-ranked product here is Ortho Molecular - Super Aloe 250-100 Capsules at #70. Overall it ranks #1775 of 3,479 brands.
8. NatureCity
~$243K/mo est. revenue (2% of this list) and ~9.7K units/mo from 1 product; best position #10. Its highest-ranked product here is NatureCity TrueAloe Organic Aloe Vera - Digestive Support, 120 Capsules… at #10. Overall it ranks #986 of 3,479 brands.
9. Seven Minerals
~$223K/mo est. revenue (2% of this list) and ~2.2K units/mo from 1 product; best position #82. Its highest-ranked product here is Seven Minerals Aloe Vera Gel with Freshly Cut Pure Organic Aloe - 1 Gallon… at #82. Overall it ranks #1069 of 3,479 brands.
10. Simply Nature's
~$201K/mo est. revenue (2% of this list) and ~2.9K units/mo from 1 product; best position #57. Its highest-ranked product here is Simply Nature's Pledge Fruits & Vegetables Supplement, 180 Count, 2-Pack… at #57. Overall it ranks #225 of 3,479 brands.
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Full Aloe Vera ranking
All 43 brands in the list, ordered by rank strength, plus the top 10 products.
See all Aloe Vera brands →