Top 10 Vitamin A brands on Amazon (estimated revenue)

Ranked by estimated monthly revenue from Amazon's Vitamin A Best Sellers top 100. Updated October 15, 2026.

Bronson Vitamins is the top-selling Vitamin A brand on Amazon by estimated revenue, at about $100K/mo from 1 product in the Vitamin A Best Sellers top 100. That is about 10% more than #2 Pure Encapsulations (~$90K/mo). The list is fairly concentrated: the top 3 brands take about 36% of its estimated sales and the top 10 about 63%, spread across 53 brands in total. All figures are modeled estimates, not Amazon data.

Estimates, not Amazon data. Modeled from public Best Sellers ranks and list prices; not profit. How it works

The top 10, brand by brand

1. Bronson Vitamins

~$100K/mo est. revenue (13% of this list) and ~10K units/mo from 1 product; best position #1. Its highest-ranked product here is Bronson Vitamin A 10,000 IU Healthy Vision and Immune Support, 250 Softgels… at #1. Overall it ranks #17 of 3,479 brands.

2. Pure Encapsulations

~$90K/mo est. revenue (12% of this list) and ~5.9K units/mo from 2 products; best position #2. Its highest-ranked product here is Pure Encapsulations Vitamin A, 120 Softgel Capsules | 10,000 IU from Cod Liver… at #2. Overall it ranks #4 of 3,479 brands.

3. Standard Process

~$86K/mo est. revenue (11% of this list) and ~1.6K units/mo from 2 products; best position #7. Its highest-ranked product here is Standard Process Catalyn, General Wellness Supplement, 360 Tablets | Whole… at #7. Overall it ranks #86 of 3,479 brands.

4. Dr. Green

~$44K/mo est. revenue (6% of this list) and ~1.2K units/mo from 1 product; best position #15. Its highest-ranked product here is Dr. Green Mom Mega Vitamin A Liquid Drops for Kids — 1500 mcg RAE Per Drop… at #15. Overall it ranks #369 of 3,479 brands.

5. NOW Foods

~$43K/mo est. revenue (6% of this list) and ~3.9K units/mo from 6 products; best position #3. Its highest-ranked product here is NOW Supplements, Vitamin A (Fish Liver Oil) 25,000 IU, 250 Softgels at #3. Overall it ranks #1 of 3,479 brands.

6. Nutricost

~$33K/mo est. revenue (4% of this list) and ~1.8K units/mo from 2 products; best position #10. Its highest-ranked product here is Nutricost Vitamin A 10,000 IU, 500 Softgel Capsules at #10. Overall it ranks #2 of 3,479 brands.

7. Carlson Labs

~$24K/mo est. revenue (3% of this list) and ~1.5K units/mo from 7 products; best position #27. Its highest-ranked product here is Carlson Vitamin A, 10000 IU (3000 mcg RAE), Vision Health, 250 Softgels… at #27. Overall it ranks #78 of 3,479 brands.

8. BulkSupplements

~$23K/mo est. revenue (3% of this list) and ~510 units/mo from 2 products; best position #29. Its highest-ranked product here is BulkSupplements.com Vitamin A 10000 IU Softgels - as Retinyl Palmitate, Vitamin… at #29. Overall it ranks #12 of 3,479 brands.

9. MaryRuth's

~$22K/mo est. revenue (3% of this list) and ~1.2K units/mo from 1 product; best position #6. Its highest-ranked product here is MARYRUTH'S USDA Organic Vitamin A Liquid Drops, Unflavored, 1 oz | Bone Health… at #6. Overall it ranks #14 of 3,479 brands.

10. Vitamatic

~$22K/mo est. revenue (3% of this list) and ~1.8K units/mo from 3 products; best position #11. Its highest-ranked product here is Vitamatic Vitamin A 25000 IU (Sugar Free Retinyl Palmitate), 120 Gummies | High… at #11. Overall it ranks #19 of 3,479 brands.

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