Nutricost vs Pure Encapsulations: Amazon sales compared

Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.

Nutricost · Est. revenue/mo$27.1M/mo#2 overall · 327 products Pure Encapsulations · Est. revenue/mo$24.5M/mo#4 overall · 152 products

On Amazon, Nutricost brings in an estimated $27.1M/mo versus $24.5M/mo for Pure Encapsulations, about 11% more than its rival (modeled estimates, Oct 15, 2026). Nutricost also sells more units (~1.4M vs ~749K a month) across 327 ranked products to 152. They meet in 90 Best Sellers lists: Nutricost leads in 48 and Pure Encapsulations in 42.

Head to head

MetricNutricostPure Encapsulations
Est. revenue/mo$27.1M$24.5M
Est. units/mo1.4M749K
Overall rank (score)#2#4
Rank by est. revenue#2#3
SuppRanked score96.881.5
Best-selling products327152
Categories ranked in171101
#1 category ranks116
Gummy share0%0%

Shared categories Est. revenue/mo in each Best Sellers top 100 · best position

CategoryNutricostPure EncapsulationsBest rank
Vitamins, Minerals & Supplements$3.7M$7.3M#2 / #1
Amino Acids$5.9M$790K#1 / #28
Minerals$523K$5.9M#19 / #1
Diet & Sports Nutrition$5.1M$400K#2 / #64
Magnesium$684K$4.6M#14 / #1
Blended Vitamin & Mineral Supplements$2.2M$2.9M#3 / #2
Creatine$3.9M$192K#1 / #75
Vitamins$1M$2.8M#31 / #15
Vitamin B$1.8M$1.2M#16 / #11
Antioxidants$1.4M$1.4M#5 / #11
Pre-Workout$1.5M$120K#1 / #66
Herbal Supplements$1.2M$218K#43 / #75
B-Complex$175K$1.1M#18 / #4
Alpha Lipoic Acid$904K$275K#1 / #13
Zinc$456K$681K#10 / #2
B12$318K$803K#10 / #13
Enzymes$304K$788K#23 / #8
Essential Fatty Acids$733K$342K#9 / #82
Omega-3$733K$342K#4 / #43
Omega Oils$733K$342K#4 / #47
Multi-Enzymes$145K$911K#20 / #6
Vitamin D3 & K2$673K$292K#6 / #13
Vitamin D$174K$716K#27 / #11
BCAAs$376K$498K#7 / #12
Nitric Oxide Boosters$673K$120K#1 / #25
B3 (Niacin)$630K$127K#2 / #28
Vitamin C$390K$367K#12 / #35
CoQ10$509K$243K#9 / #21
Polyphenols$82K$618K#60 / #14
L-Glutamine$421K$270K#1 / #4
Fish Oil (Omega-3)$115K$520K#26 / #15
Calcium$49K$571K#69 / #4
Ashwagandha$374K$218K#3 / #4
B7 (Biotin)$120K$471K#18 / #36
DIM Supplements$279K$261K#2 / #6
Iron$85K$450K#71 / #11
B1 (Thiamine)$400K$127K#3 / #16
Sleep Supplements$49K$475K#78 / #43
Flavonoids$52K$438K#31 / #6
Chondroitin & Glucosamine$377K$112K#6 / #26
Chondroitin & Glucosamine Combinations$329K$112K#3 / #18
Glandular Extracts$42K$348K#44 / #14
Acetyl-L-Carnitine$279K$106K#2 / #29
L-Lysine$136K$232K#5 / #1
Potassium$200K$165K#6 / #5
Adrenal Extracts$5K$318K#66 / #4
Milk Thistle$209K$112K#6 / #31
B8 (Inositol)$118K$166K#9 / #18
Cranberry$52K$204K#24 / #26
Fruit Extracts$106K$148K#63 / #69
Acidophilus$110K$144K#23 / #53
L-Arginine$176K$74K#7 / #10
Lipid Supplements$162K$72K#10 / #13
Bromelain$170K$60K#3 / #10
B6 (Pyridoxal Phosphate)$152K$71K#11 / #10
B9 (Folic Acid)$189K$31K#7 / #18
Copper$25K$188K#5 / #1
Choline$137K$72K#6 / #9
Saw Palmetto$65K$134K#23 / #48
5-HTP$109K$84K#4 / #24
Detox & Cleanse$69K$122K#37 / #72
Lutein$67K$103K#13 / #18
Selenium$84K$81K#4 / #2
Carnitine$130K$19K#1 / #15
L-Carnitine (Sports)$130K$19K#2 / #88
Ginkgo Biloba$82K$59K#5 / #16
Vitamin E$85K$56K#9 / #17
Hyaluronic Acid$56K$68K#3 / #4
Ginger$63K$49K#8 / #33
Vitamin A$29K$80K#10 / #2
Iodine$15K$92K#13 / #5
Resveratrol$47K$58K#25 / #60
Chromium$35K$64K#9 / #6
Garlic$63K$33K#17 / #71
Evening Primrose$63K$31K#4 / #10
Glucosamine$47K$33K#5 / #27
Licorice Root$9K$71K#8 / #2
Trace Minerals$16K$58K#79 / #13
Ginseng$51K$10K#3 / #89
Lycopene$46K$12K#5 / #28
MSM$24K$27K#12 / #19
Bacopa Monnieri$25K$19K#4 / #20
Bilberry$29K$11K#2 / #42
B5 (Pantothenic Acid)$11K$22K#2 / #3
CLA$28K$3K#2 / #63
Manganese$7K$12K#5 / #2
Hawthorn$11K$6K#17 / #32
Olive Leaf$11K$6K#10 / #28
Black Cohosh$4K$13K#28 / #27
Black Currant Oil$1K$3K#9 / #21

Top products

Nutricost

Pure Encapsulations

As an Amazon Associate SuppRanked earns from qualifying purchases.

Estimates, not Amazon data. Modeled from public Best Sellers ranks and list prices; not profit. How it works

FAQ

Which sells more on Amazon, Nutricost or Pure Encapsulations?

By SuppRanked's estimates, Nutricost sells more: about $27.1M/mo in Amazon revenue versus $24.5M/mo for Pure Encapsulations. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.

Who sells more Vitamins, Minerals & Supplements on Amazon, Nutricost or Pure Encapsulations?

In the Vitamins, Minerals & Supplements Best Sellers top 100, Pure Encapsulations leads with ~$7.3M/mo estimated, against ~$3.7M/mo for Nutricost. Estimates only.

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