Best-selling b12 brands on Amazon
46 brands have products in the Amazon Best Sellers top 100 for B12. Ordered by how strongly each brand ranks in this list (higher positions and more products count more). List as of October 15, 2026.
Top 10 B12 products
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Top 10 B12 brands by revenue
Nature Made, Nature's Bounty, Pure Encapsulations and seven more, with each brand's estimated revenue share.
See the top 10 →Head-to-head comparisons
B12 brands on Amazon: FAQ
What is the best-selling b12 brand on Amazon?
By estimated revenue, Nature Made is the best-selling b12 brand on Amazon right now, at roughly $1.9M/mo from 11 products in the B12 Best Sellers top 100 (best position #1). These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
What is the #1 best-selling b12 product on Amazon?
On October 15, 2026 the #1 product in Amazon's B12 Best Sellers list was Nature Made Vitamin B12 1000 mcg, Energy Metabolism Support, 150 Softgels | B12 Vitamins 1000 mcg… from Nature Made, with an estimated 54.1K units and ~$946K in revenue per month. Ranks change hourly, so check Amazon for the live list.
How many b12 brands are in Amazon's top 100?
46 distinct brands have at least one product in the B12 top 100. The 10 biggest by estimated revenue account for about 65% of the list's estimated sales, and the top 3 for about 37%.
How much do the top b12 products sell on Amazon?
We estimate the top 100 b12 products together bring in about $9M a month at list price, before returns, discounts and fees. Treat it as an order-of-magnitude figure. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
How are these rankings calculated?
We read the public Amazon Best Sellers list daily, match each product to its brand, estimate monthly units from Amazon's “bought in past month” badges and sales-rank curves, and multiply by list price. Full details are on the methodology page.
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