Nutricost vs Nature's Bounty: Amazon sales compared

Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.

Nutricost · Est. revenue/mo$55.4M/mo#2 overall · 327 products Nature's Bounty · Est. revenue/mo$16.8M/mo#6 overall · 120 products

On Amazon, Nutricost brings in an estimated $55.4M/mo versus $16.8M/mo for Nature's Bounty, about 3.3× as much as its rival (modeled estimates, Oct 15, 2026). Nutricost also sells more units (~3M vs ~1.6M a month) across 327 ranked products to 120. They meet in 63 Best Sellers lists: Nutricost leads in 33 and Nature's Bounty in 30.

Head to head

MetricNutricostNature's Bounty
Est. revenue/mo$55.4M$16.8M
Est. units/mo3M1.6M
Overall rank (score)#2#6
Rank by est. revenue#3#13
SuppRanked score97.079.4
Best-selling products327120
Categories ranked in17168
#1 category ranks115
Gummy share0%10%

Shared categories Est. revenue/mo in each Best Sellers top 100 · best position

CategoryNutricostNature's BountyBest rank
Vitamins, Minerals & Supplements$3.9M$3.5M#2 / #26
Vitamin B$2.6M$3.1M#16 / #4
Vitamins$1.1M$2.6M#31 / #20
B7 (Biotin)$194K$3M#18 / #2
Minerals$374K$2M#19 / #6
Antioxidants$1.6M$194K#5 / #65
Herbal Supplements$756K$1M#43 / #36
Essential Fatty Acids$376K$1.2M#9 / #3
Magnesium$464K$1M#14 / #7
Fish Oil (Omega-3)$204K$1.2M#26 / #2
B3 (Niacin)$1.1M$229K#2 / #7
L-Carnitine (Sports)$972K$229K#2 / #11
B2 (Riboflavin)$975K$198K#1 / #3
L-Arginine$855K$276K#7 / #4
Fruit Extracts$424K$625K#63 / #7
CLA$826K$221K#2 / #6
Acidophilus$218K$758K#23 / #3
Probiotics$218K$758K#68 / #6
Chondroitin & Glucosamine$795K$172K#6 / #9
Vitamin D$144K$739K#27 / #3
B12$240K$608K#10 / #2
Vitamin E$286K$542K#9 / #1
Multivitamins$764K$50K#53 / #29
Cinnamon$583K$215K#4 / #6
Potassium$506K$270K#6 / #1
Zinc$417K$357K#10 / #1
Evening Primrose$331K$409K#4 / #1
5-HTP$628K$67K#4 / #69
Chondroitin & Glucosamine Combinations$496K$172K#3 / #5
B9 (Folic Acid)$478K$169K#7 / #8
Cranberry$79K$565K#24 / #2
L-Lysine$556K$85K#5 / #19
Red Yeast Rice$381K$221K#5 / #3
Hyaluronic Acid$521K$80K#3 / #24
Ginseng$462K$60K#3 / #16
B6 (Pyridoxal Phosphate)$426K$91K#11 / #4
Charcoal$287K$205K#9 / #6
CoQ10$292K$191K#9 / #20
Ginkgo Biloba$236K$241K#5 / #4
St. John's Wort$257K$220K#4 / #3
Saw Palmetto$143K$314K#23 / #2
Milk Thistle$194K$246K#6 / #5
Selenium$326K$99K#4 / #7
Flax Seed Oil$92K$333K#14 / #4
Omega-3$376K$46K#4 / #47
Omega Oils$376K$46K#4 / #52
Horny Goat Weed$220K$187K#5 / #8
Calcium$27K$359K#69 / #1
Black Cohosh$132K$239K#28 / #2
B-Complex$151K$214K#18 / #3
Ashwagandha$243K$116K#3 / #6
Sleep Supplements$26K$330K#78 / #17
Chromium$169K$175K#9 / #2
Vitamin C$164K$148K#12 / #13
Echinacea$92K$196K#38 / #4
Lutein$121K$158K#13 / #5
Garlic$168K$105K#17 / #20
Turmeric$133K$91K#10 / #8
Iron$77K$108K#71 / #5
Krill Oils$91K$84K#34 / #37
Elderberry$46K$115K#44 / #13
Detox & Cleanse$86K$31K#37 / #40
Fat Burners$18K$23K#23 / #17

Top products

Nutricost

Nature's Bounty

As an Amazon Associate SuppRanked earns from qualifying purchases.

Estimates, not Amazon data. Modeled from public Best Sellers ranks and list prices; not profit. How it works

FAQ

Which sells more on Amazon, Nutricost or Nature's Bounty?

By SuppRanked's estimates, Nutricost sells more: about $55.4M/mo in Amazon revenue versus $16.8M/mo for Nature's Bounty. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.

Who sells more Vitamins, Minerals & Supplements on Amazon, Nutricost or Nature's Bounty?

In the Vitamins, Minerals & Supplements Best Sellers top 100, Nutricost leads with ~$3.9M/mo estimated, against ~$3.5M/mo for Nature's Bounty. Estimates only.

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