Best-selling Vitamin E brands on Amazon

53 brands have products in the Amazon Best Sellers top 100 for Vitamin E. Ordered by how strongly each brand ranks in this list (higher positions and more products count more). List as of October 15, 2026.

Est. revenue/mo, top 100$11.3M
Brands in top 10053
Category leaderNOW Foods~$836K/mo est.
#1 productNature's Bounty$482K/mo est.
#BrandBest rankProductsEst. units/moEst. revenue/moOverall score
1NOW FoodsBest #11 · 12 products#111247.9K$836K99.5
2SolgarBest #7 · 5 products#7537.2K$752K64.6
3Nature MadeBest #3 · 3 products#3335.4K$750K80.0
4Micro IngredientsBest #15 · 3 products#15313.8K$308K75.9
5NatureWiseBest #2 · 2 products#2238.5K$428K64.9
6Nature's BountyBest #1 · 2 products#1254.9K$542K79.4
7NatureBellBest #5 · 2 products#5221.1K$460K65.1
8Life ExtensionBest #14 · 3 products#14313K$353K75.2
9NutricostBest #9 · 2 products#9214K$286K97.0
10Whole Foods MarketBest #37 · 4 products#37411.1K$126K59.6
11Designs for HealthBest #28 · 2 products#2828.1K$610K64.9
12MajesticBest #4 · 1 product#4118.5K$294K40.7
13Puritan's PrideBest #46 · 2 products#4626.1K$131K61.2
14WELLNESS EXTRACTBest #6 · 1 product#6113.9K$417K39.6
15Nature's TruthBest #49 · 4 products#4949.6K$86K63.0
16Amazon BasicsBest #13 · 1 product#1318.1K$80K64.1
17THORNEBest #16 · 1 product#1617K$406K78.0
18Pure EncapsulationsBest #17 · 1 product#1716.7K$251K81.6
19Deal SupplementBest #20 · 1 product#2016K$144K57.2
20Carlson LabsBest #34 · 2 products#3426.2K$242K57.0
21HorbäachBest #57 · 2 products#5725.5K$98K79.4
22Doctor's BestBest #25 · 1 product#2515.1K$102K65.1
23Integrative TherapeuticsBest #26 · 1 product#2615K$100K58.5
24CliganicBest #29 · 1 product#2914.6K$78K40.0
25AnnattoBest #30 · 1 product#3014.5K$293K34.9
26AnnatrolBest #32 · 1 product#3214.3K$297K34.7
27CarlyleBest #47 · 3 products#4737.3K$106K79.4
28GeriCareBest #39 · 1 product#3913.7K$37K34.1
29MaryRuth'sBest #40 · 1 product#4013.7K$81K70.2
30BulkSupplementsBest #70 · 2 products#7025K$141K77.0
31Dr. MercolaBest #44 · 1 product#4413.4K$207K52.9
32Jarrow FormulasBest #50 · 1 product#5013.1K$81K63.5
33MetagenicsBest #52 · 1 product#5213.1K$107K55.7
34LunakaiBest #53 · 1 product#5313K$91K43.5
35Kirkland SignatureBest #54 · 1 product#5413K$95K49.7
36SolarayBest #72 · 2 products#7224.6K$125K70.0
37HUMBest #60 · 1 product#6012.8K$75K46.3
38NaturalisBest #63 · 1 product#6312.7K$78K41.6
39CreamyBest #68 · 1 product#6812.5K$15K32.2
40Healthy OriginsBest #69 · 1 product#6912.5K$83K50.2
41DEVABest #74 · 1 product#7412.4K$53K48.9
42EvionBest #75 · 1 product#7512.4K$18K31.8
43BioMatrixBest #76 · 1 product#7612.4K$106K36.1
44EMCELLEBest #79 · 1 product#7912.3K$260K31.6
45NuStripsBest #80 · 1 product#8012.3K$68K34.3
46DermaBest #81 · 1 product#8112.2K$31K31.5
47Vital NutrientsBest #82 · 1 product#8212.2K$71K54.2
48KaecoBest #86 · 1 product#8612.2K$27K31.3
49Dr AdorableBest #87 · 1 product#8712.1K$35K33.9
50NatureCityBest #89 · 1 product#8912.1K$53K39.1
51LifeableBest #93 · 1 product#9312K$47K44.2
52Country LifeBest #94 · 1 product#9412K$65K52.5
53AromlifeBest #98 · 1 product#9812K$29K30.6

Top 10 Vitamin E products

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Estimates, not Amazon data. Modeled from public Best Sellers ranks and list prices; not profit. How it works

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Vitamin E brands on Amazon: FAQ

What is the best-selling Vitamin E brand on Amazon?

By estimated revenue, NOW Foods is the best-selling Vitamin E brand on Amazon right now, at roughly $836K/mo from 12 products in the Vitamin E Best Sellers top 100 (best position #11). By estimated units, Nature's Bounty sells the most, about 54.9K a month, usually at a lower price per unit. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.

What is the #1 best-selling Vitamin E product on Amazon?

On October 15, 2026 the #1 product in Amazon's Vitamin E Best Sellers list was Nature's Bounty Vitamin E 1000 IU Softgels, 60 Count | Supports Antioxidant Health & Immune System… from Nature's Bounty, with an estimated 48.7K units and ~$482K in revenue per month. Ranks change hourly, so check Amazon for the live list.

How many Vitamin E brands are in Amazon's top 100?

53 distinct brands have at least one product in the Vitamin E top 100. The 10 biggest by estimated revenue account for about 52% of the list's estimated sales, and the top 3 for about 22%.

How much do the top Vitamin E products sell on Amazon?

We estimate the top 100 Vitamin E products together bring in about $11.3M a month at list price, before returns, discounts and fees. Treat it as an order-of-magnitude figure. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.

How are these rankings calculated?

We read the public Amazon Best Sellers list daily, match each product to its brand, estimate monthly units from Amazon's “bought in past month” badges and sales-rank curves, and multiply by list price. Full details are on the methodology page.