SuppRankedTop 10 Vitamin E brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Vitamin E Best Sellers top 100. Updated October 15, 2026.
NOW Foods is the top-selling Vitamin E brand on Amazon by estimated revenue, at about $836K/mo from 12 products in the Vitamin E Best Sellers top 100. That is about 11% more than #2 Solgar (~$752K/mo). The list is fragmented: the top 3 brands take about 22% of its estimated sales and the top 10 about 52%, spread across 53 brands in total. About 6% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | NOW Foods8% share · best #11 | $836K |
| 2 | Solgar7% share · best #7 | $752K |
| 3 | Nature Made7% share · best #3 | $750K |
| 4 | Designs for Health6% share · best #28 | $610K |
| 5 | Nature's Bounty5% share · best #1 | $542K |
| 6 | NatureBell4% share · best #5 | $460K |
| 7 | NatureWise4% share · best #2 | $428K |
| 8 | WELLNESS EXTRACT4% share · best #6 | $417K |
| 9 | THORNE4% share · best #16 | $406K |
| 10 | Life Extension3% share · best #14 | $353K |
The top 10, brand by brand
1. NOW Foods
~$836K/mo est. revenue (8% of this list) and ~47.9K units/mo from 12 products; best position #11. Its highest-ranked product here is NOW Supplements, Vitamin E-400 IU, D-Alpha Tocopheryl, 250 Softgels at #11. Overall it ranks #1 of 3,479 brands.
2. Solgar
~$752K/mo est. revenue (7% of this list) and ~37.2K units/mo from 5 products; best position #7. Its highest-ranked product here is Solgar Vitamin E 268 MG (400 IU) (d-Alpha Tocopherol & Mixed Tocopherols), 100… at #7. Overall it ranks #27 of 3,479 brands.
3. Nature Made
~$750K/mo est. revenue (7% of this list) and ~35.4K units/mo from 3 products; best position #3. Its highest-ranked product here is Nature Made Vitamin E 180 mg (400 IU) dl-Alpha, 300 Softgels | Dietary… at #3. Overall it ranks #4 of 3,479 brands.
4. Designs for Health
~$610K/mo est. revenue (6% of this list) and ~8.1K units/mo from 2 products; best position #28. Its highest-ranked product here is Designs for Health Annatto-E 300mg Tocotrienols Vitamin E, 60 Softgels | Delta… at #28. Overall it ranks #26 of 3,479 brands.
5. Nature's Bounty
~$542K/mo est. revenue (5% of this list) and ~54.9K units/mo from 2 products; best position #1. Its highest-ranked product here is Nature's Bounty Vitamin E 1000 IU Softgels, 60 Count | Supports Antioxidant… at #1. Overall it ranks #6 of 3,479 brands.
6. NatureBell
~$460K/mo est. revenue (4% of this list) and ~21.1K units/mo from 2 products; best position #5. Its highest-ranked product here is NatureBell Vitamin E 1,000 IU, 300 Softgels | 3rd Party Tested Antioxidant… at #5. Overall it ranks #23 of 3,479 brands.
7. NatureWise
~$428K/mo est. revenue (4% of this list) and ~38.5K units/mo from 2 products; best position #2. Its highest-ranked product here is NatureWise Vitamin E 400 IU Softgels (180mg DL-Alpha) - Dairy, Gluten & Soy… at #2. Overall it ranks #25 of 3,479 brands.
8. WELLNESS EXTRACT
~$417K/mo est. revenue (4% of this list) and ~13.9K units/mo from 1 product; best position #6. Its highest-ranked product here is WELLNESS EXTRACT Eannatto Tocotrienols Vitamin E Supplements Tocopherol Free… at #6. Overall it ranks #914 of 3,479 brands.
9. THORNE
~$406K/mo est. revenue (4% of this list) and ~7K units/mo from 1 product; best position #16. Its highest-ranked product here is THORNE Ultimate-E, Vitamin E from Mixed Tocopherols Supplement, 60 Softgels… at #16. Overall it ranks #8 of 3,479 brands.
10. Life Extension
~$353K/mo est. revenue (3% of this list) and ~13K units/mo from 3 products; best position #14. Its highest-ranked product here is Life Extension Gamma E Mixed Tocopherols and Tocotrienols, 60 Softgels… at #14. Overall it ranks #11 of 3,479 brands.
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Full Vitamin E ranking
All 53 brands in the list, ordered by rank strength, plus the top 10 products.
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