SuppRankedPure Encapsulations vs THORNE: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Pure Encapsulations brings in an estimated $56.5M/mo versus $43.4M/mo for THORNE, about 30% more than its rival (modeled estimates, Oct 15, 2026). Pure Encapsulations also sells more units (~1.5M vs ~1.2M a month) across 152 ranked products to 100. They meet in 60 Best Sellers lists: Pure Encapsulations leads in 28 and THORNE in 32.
Head to head
| Metric | Pure Encapsulations | THORNE |
|---|---|---|
| Est. revenue/mo | $56.5M | $43.4M |
| Est. units/mo | 1.5M | 1.2M |
| Overall rank (score) | #3 | #8 |
| Rank by est. revenue | #2 | #4 |
| SuppRanked score | 81.6 | 78.0 |
| Best-selling products | 152 | 100 |
| Categories ranked in | 101 | 79 |
| #1 category ranks | 6 | 2 |
| Gummy share | 0% | 0% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
Top products
Pure Encapsulations
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FAQ
Which sells more on Amazon, Pure Encapsulations or THORNE?
By SuppRanked's estimates, Pure Encapsulations sells more: about $56.5M/mo in Amazon revenue versus $43.4M/mo for THORNE. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more Vitamins, Minerals & Supplements on Amazon, Pure Encapsulations or THORNE?
In the Vitamins, Minerals & Supplements Best Sellers top 100, THORNE leads with ~$9M/mo estimated, against ~$7.8M/mo for Pure Encapsulations. Estimates only.