SuppRankedTHORNE vs Optimum Nutrition: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, THORNE brings in an estimated $22.7M/mo versus $6.9M/mo for Optimum Nutrition, about 3.3× as much as its rival (modeled estimates, Oct 15, 2026). THORNE also sells more units (~665K vs ~21K a month) across 52 ranked products to 14. They meet in 9 Best Sellers lists: THORNE leads in 5 and Optimum Nutrition in 4. Average ratings are close at 4.60 vs 4.56.
Head to head
| Metric | THORNE | Optimum Nutrition |
|---|---|---|
| Est. revenue/mo | $22.7M | $6.9M |
| Est. units/mo | 665K | 21K |
| Overall rank (score) | #3 | #13 |
| Rank by est. revenue | #1 | #12 |
| SuppRanked score | 90.5 | 73.9 |
| Best-selling products | 52 | 14 |
| Categories ranked in | 33 | 9 |
| #1 category ranks | 0 | 2 |
| Avg rating | 4.60 | 4.56 |
| Total reviews | 168K | 226K |
| Gummy share | 0% | 0% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | THORNE | Optimum Nutrition |
|---|---|---|
| Vitamins, Minerals & Supplements | $9M | $3.6M |
| Diet & Sports Nutrition | $5.6M | $5.6M |
| Sports Nutrition | $5M | $5.6M |
| Amino Acids | $6.3M | $4.3M |
| Creatine | $4.8M | $2.2M |
| Whey Protein | $269K | $2.2M |
| Protein | $269K | $1.7M |
| Zinc | $698K | $143K |
| Plant Protein | $89K | $84K |
Top products
THORNE
Optimum Nutrition
FAQ
Which sells more on Amazon, THORNE or Optimum Nutrition?
By SuppRanked's estimates, THORNE sells more: about $22.7M/mo in Amazon revenue versus $6.9M/mo for Optimum Nutrition. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more Vitamins, Minerals & Supplements on Amazon, THORNE or Optimum Nutrition?
In the Vitamins, Minerals & Supplements Best Sellers top 100, THORNE leads with ~$9M/mo estimated, against ~$3.6M/mo for Optimum Nutrition. Estimates only.