Pure Encapsulations vs Physician's CHOICE: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Pure Encapsulations brings in an estimated $58.4M/mo versus $12M/mo for Physician's CHOICE, about 4.9× as much as its rival (modeled estimates, Oct 15, 2026). Pure Encapsulations also sells more units (~1.5M vs ~475K a month) across 152 ranked products to 20. They meet in 5 Best Sellers lists: Pure Encapsulations leads in 1 and Physician's CHOICE in 4.
Head to head
| Metric | Pure Encapsulations | Physician's CHOICE |
|---|---|---|
| Est. revenue/mo | $58.4M | $12M |
| Est. units/mo | 1.5M | 475K |
| Overall rank (score) | #3 | #38 |
| Rank by est. revenue | #3 | #23 |
| SuppRanked score | 81.5 | 62.2 |
| Best-selling products | 152 | 20 |
| Categories ranked in | 101 | 16 |
| #1 category ranks | 6 | 8 |
| Gummy share | 0% | 15% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Pure Encapsulations | Physician's CHOICE |
|---|---|---|
| Vitamins, Minerals & Supplements | $7.8M | $5M |
| Enzymes | $1.6M | $4.7M |
| Multi-Enzymes | $1.5M | $2.6M |
| Acidophilus | $280K | $2.1M |
| Ashwagandha | $157K | $188K |
Top products
Pure Encapsulations
Physician's CHOICE
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FAQ
Which sells more on Amazon, Pure Encapsulations or Physician's CHOICE?
By SuppRanked's estimates, Pure Encapsulations sells more: about $58.4M/mo in Amazon revenue versus $12M/mo for Physician's CHOICE. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more Vitamins, Minerals & Supplements on Amazon, Pure Encapsulations or Physician's CHOICE?
In the Vitamins, Minerals & Supplements Best Sellers top 100, Pure Encapsulations leads with ~$7.8M/mo estimated, against ~$5M/mo for Physician's CHOICE. Estimates only.