Pure Encapsulations vs MaryRuth's: Amazon sales compared

Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.

On Amazon, Pure Encapsulations brings in an estimated $15.6M/mo versus $8.4M/mo for MaryRuth's, about 86% more than its rival (modeled estimates, Oct 15, 2026). Pure Encapsulations also sells more units (~489K vs ~328K a month) across 36 ranked products to 42. They meet in 15 Best Sellers lists: Pure Encapsulations leads in 10 and MaryRuth's in 5. Pure Encapsulations has the higher average rating (4.72 vs 4.57).

Head to head

MetricPure EncapsulationsMaryRuth's
Est. revenue/mo$15.6M$8.4M
Est. units/mo489K328K
Overall rank (score)#7#10
Rank by est. revenue#3#9
SuppRanked score81.076.5
Best-selling products3642
Categories ranked in2321
#1 category ranks31
Avg rating4.724.57
Total reviews19K19K
Gummy share0%36%

Shared categories Est. revenue/mo in each Best Sellers top 100 · best position

CategoryPure EncapsulationsMaryRuth'sBest rank
Vitamins, Minerals & Supplements$7.2M$2.6M#1 / #24
Minerals$6M$291K#1 / #91
Vitamins$2.9M$2.7M#15 / #5
Magnesium$5M$136K#1 / #71
Vitamin B$1.2M$1.1M#11 / #31
Herbal Supplements$157K$1.1M#75 / #5
Prenatal Vitamins$405K$663K#25 / #11
Vitamin D$742K$323K#11 / #47
Zinc$624K$419K#2 / #7
Omega Oils$642K$181K#47 / #33
Iron$271K$550K#11 / #12
Essential Fatty Acids$642K$104K#82 / #64
Vitamin D3 & K2$265K$339K#13 / #33
Vitamin C$122K$151K#35 / #28
Ashwagandha$157K$74K#4 / #25

Top products

Estimates, not official Amazon data. Rankings and revenue are modeled from public Amazon Best Sellers lists and list prices (units × price, before returns, discounts and fees; not profit) and may differ from real sales. How it works.

FAQ

Which sells more on Amazon, Pure Encapsulations or MaryRuth's?

By SuppRanked's estimates, Pure Encapsulations sells more: about $15.6M/mo in Amazon revenue versus $8.4M/mo for MaryRuth's. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.

Who sells more Vitamins, Minerals & Supplements on Amazon, Pure Encapsulations or MaryRuth's?

In the Vitamins, Minerals & Supplements Best Sellers top 100, Pure Encapsulations leads with ~$7.2M/mo estimated, against ~$2.6M/mo for MaryRuth's. Estimates only.

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