SuppRankedTop 10 b-complex brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's B-Complex Best Sellers top 100. Updated October 15, 2026.
Pure Encapsulations is the top-selling b-complex brand on Amazon by estimated revenue, at about $1.4M/mo from 5 products in the B-Complex Best Sellers top 100. That is about 28% more than #2 THORNE (~$1.1M/mo). The list is fragmented: the top 3 brands take about 32% of its estimated sales and the top 10 about 53%, spread across 53 brands in total. About 12% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Pure Encapsulations15% share · best #4 | $1.4M |
| 2 | THORNE12% share · best #7 | $1.1M |
| 3 | NUSAVA5% share · best #5 | $493K |
| 4 | Nature Made5% share · best #2 | $482K |
| 5 | PreserVision4% share · best #8 | $355K |
| 6 | Garden of Life3% share · best #12 | $245K |
| 7 | BioActive3% share · best #16 | $243K |
| 8 | Nature's Bounty2% share · best #3 | $214K |
| 9 | Pure Therapro2% share · best #33 | $211K |
| 10 | Designs for Health2% share · best #37 | $206K |
The top 10, brand by brand
1. Pure Encapsulations
~$1.4M/mo est. revenue (15% of this list) and ~31.1K units/mo from 5 products; best position #4. Its highest-ranked product here is Pure Encapsulations B-Complex Plus, 120 Capsules | B Vitamins Supplement to… at #4. Overall it ranks #3 of 3,452 brands.
2. THORNE
~$1.1M/mo est. revenue (12% of this list) and ~34.6K units/mo from 5 products; best position #7. Its highest-ranked product here is Thorne Basic B Complex, 8 Active B Vitamins & Choline, 60 Capsules | Supports… at #7. Overall it ranks #8 of 3,452 brands.
3. NUSAVA
~$493K/mo est. revenue (5% of this list) and ~19.8K units/mo from 1 product; best position #5. Its highest-ranked product here is NUSAVA Vitamin B12 5000mcg with B6 & B1 Liquid Drops, Raspberry, Pack of 2… at #5. Overall it ranks #369 of 3,452 brands.
4. Nature Made
~$482K/mo est. revenue (5% of this list) and ~48.7K units/mo from 4 products; best position #2. Its highest-ranked product here is Nature Made Super B Complex with Vitamin C & Folic Acid, 140 Tablets | B… at #2. Overall it ranks #4 of 3,452 brands.
5. PreserVision
~$355K/mo est. revenue (4% of this list) and ~14.4K units/mo from 2 products; best position #8. Its highest-ranked product here is PreserVision AREDS3 Eye Vitamins Macular Supplement, 60 Softgels | AREDS3… at #8. Overall it ranks #104 of 3,452 brands.
6. Garden of Life
~$245K/mo est. revenue (3% of this list) and ~8.6K units/mo from 1 product; best position #12. Its highest-ranked product here is Garden of Life Vitamin Code Raw B-Complex, 120 Vegan Capsules | High Potency… at #12. Overall it ranks #18 of 3,452 brands.
7. BioActive
~$243K/mo est. revenue (3% of this list) and ~9.3K units/mo from 2 products; best position #16. Its highest-ranked product here is BioActive B Complex, Bloodstream Ready & Methylated, Complete 8 B-Vitamins | 12… at #16. Overall it ranks #347 of 3,452 brands.
8. Nature's Bounty
~$214K/mo est. revenue (2% of this list) and ~24K units/mo from 1 product; best position #3. Its highest-ranked product here is Nature's Bounty Super B Complex Vitamins with Vitamin C & Folic Acid | Vitamins… at #3. Overall it ranks #7 of 3,452 brands.
9. Pure Therapro
~$211K/mo est. revenue (2% of this list) and ~4.2K units/mo from 1 product; best position #33. Its highest-ranked product here is Pure Therapro Rx Methyl B Complete, Vitamin B Complex, 120 Capsules | Includes… at #33. Overall it ranks #763 of 3,452 brands.
10. Designs for Health
~$206K/mo est. revenue (2% of this list) and ~3.9K units/mo from 1 product; best position #37. Its highest-ranked product here is Designs for Health Methylated Vitamin B Complex Supplement, 120 Capsules… at #37. Overall it ranks #26 of 3,452 brands.
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Full B-Complex ranking
All 53 brands in the list, ordered by rank strength, plus the top 10 products.
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