SuppRankedTop 10 Vitamin B brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Vitamin B Best Sellers top 100. Updated October 15, 2026.
NEURIVA is the top-selling Vitamin B brand on Amazon by estimated revenue, at about $4M/mo from 4 products in the Vitamin B Best Sellers top 100. That is about the same as #2 TRU (~$4M/mo). The list is fragmented: the top 3 brands take about 28% of its estimated sales and the top 10 about 68%, spread across 41 brands in total. About 17% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | NEURIVA10% share · best #26 | $4M |
| 2 | TRU10% share · best #13 | $4M |
| 3 | WEEM9% share · best #1 | $3.8M |
| 4 | Nature's Bounty7% share · best #4 | $3.1M |
| 5 | Nature Made7% share · best #3 | $2.9M |
| 6 | Nutricost6% share · best #16 | $2.6M |
| 7 | ONNIT6% share · best #25 | $2.4M |
| 8 | MaryRuth's6% share · best #31 | $2.4M |
| 9 | THORNE4% share · best #15 | $1.8M |
| 10 | Theralogix3% share · best #66 | $1.4M |
The top 10, brand by brand
1. NEURIVA
~$4M/mo est. revenue (10% of this list) and ~101K units/mo from 4 products; best position #26. Its highest-ranked product here is NEURIVA Plus Brain Supplement for Memory and Focus - 30 Count Capsules… at #26. Overall it ranks #141 of 3,479 brands.
2. TRU
~$4M/mo est. revenue (10% of this list) and ~62.6K units/mo from 2 products; best position #13. Its highest-ranked product here is TRU NIAGEN NAD+ Supplement, Nicotinamide Riboside 300mg, 30 Daily Servings… at #13. Overall it ranks #200 of 3,479 brands.
3. WEEM
~$3.8M/mo est. revenue (9% of this list) and ~108K units/mo from 1 product; best position #1. Its highest-ranked product here is WEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin… at #1. Overall it ranks #166 of 3,479 brands.
4. Nature's Bounty
~$3.1M/mo est. revenue (7% of this list) and ~314K units/mo from 15 products; best position #4. Its highest-ranked product here is Nature's Bounty Biotin Hair Skin and Nails Vitamins, 120 Softgels | Supports… at #4. Overall it ranks #6 of 3,479 brands.
5. Nature Made
~$2.9M/mo est. revenue (7% of this list) and ~215K units/mo from 11 products; best position #3. Its highest-ranked product here is Nature Made Vitamin B12 1000 mcg, Energy Metabolism Support, 150 Softgels | B12… at #3. Overall it ranks #4 of 3,479 brands.
6. Nutricost
~$2.6M/mo est. revenue (6% of this list) and ~176K units/mo from 9 products; best position #16. Its highest-ranked product here is Nutricost Vitamin B2 (Riboflavin) 400mg, 120 Capsules, Gluten Free | GMO-Free at #16. Overall it ranks #2 of 3,479 brands.
7. ONNIT
~$2.4M/mo est. revenue (6% of this list) and ~30K units/mo from 1 product; best position #25. Its highest-ranked product here is ONNIT Alpha Brain Nootropic Brain Supplement for Focus & Memory, 90 Count… at #25. Overall it ranks #212 of 3,479 brands.
8. MaryRuth's
~$2.4M/mo est. revenue (6% of this list) and ~62.5K units/mo from 4 products; best position #31. Its highest-ranked product here is MARYRUTH'S Daily Liquid Hair Formula, Thicker, Stronger Hair in Women, 16oz… at #31. Overall it ranks #15 of 3,479 brands.
9. THORNE
~$1.8M/mo est. revenue (4% of this list) and ~71.6K units/mo from 4 products; best position #15. Its highest-ranked product here is THORNE Vitamin B12 1,000 mcg, Active Methylcobalamin, 60 Capsules | Supports… at #15. Overall it ranks #8 of 3,479 brands.
10. Theralogix
~$1.4M/mo est. revenue (3% of this list) and ~15.8K units/mo from 1 product; best position #66. Its highest-ranked product here is Theralogix Ovasitol Canister – Fertility & Hormone Health, NSF Certified… at #66. Overall it ranks #252 of 3,479 brands.
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Full Vitamin B ranking
All 41 brands in the list, ordered by rank strength, plus the top 10 products.
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