SuppRankedTop 10 b7 (biotin) brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's B7 (Biotin) Best Sellers top 100. Updated October 15, 2026.
WEEM is the top-selling b7 (biotin) brand on Amazon by estimated revenue, at about $3.8M/mo from 1 product in the B7 (Biotin) Best Sellers top 100. That is about 26% more than #2 Nature's Bounty (~$3M/mo). The list is fairly concentrated: the top 3 brands take about 46% of its estimated sales and the top 10 about 72%, spread across 50 brands in total. About 32% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | WEEM19% share · best #1 | $3.8M |
| 2 | Nature's Bounty15% share · best #2 | $3M |
| 3 | MaryRuth's13% share · best #8 | $2.6M |
| 4 | Nature Made6% share · best #9 | $1.2M |
| 5 | Pure Encapsulations4% share · best #36 | $845K |
| 6 | Force Factor4% share · best #34 | $794K |
| 7 | Sports Research3% share · best #5 | $634K |
| 8 | Vitalyra3% share · best #33 | $614K |
| 9 | Olly3% share · best #7 | $576K |
| 10 | Moerie2% share · best #95 | $457K |
The top 10, brand by brand
1. WEEM
~$3.8M/mo est. revenue (19% of this list) and ~108K units/mo from 1 product; best position #1. Its highest-ranked product here is WEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin… at #1. Overall it ranks #166 of 3,479 brands.
2. Nature's Bounty
~$3M/mo est. revenue (15% of this list) and ~255K units/mo from 15 products; best position #2. Its highest-ranked product here is Nature's Bounty Biotin Hair Skin and Nails Vitamins, 120 Softgels | Supports… at #2. Overall it ranks #6 of 3,479 brands.
3. MaryRuth's
~$2.6M/mo est. revenue (13% of this list) and ~67.6K units/mo from 5 products; best position #8. Its highest-ranked product here is MARYRUTH'S Daily Liquid Hair Formula, Thicker, Stronger Hair in Women, 16oz… at #8. Overall it ranks #15 of 3,479 brands.
4. Nature Made
~$1.2M/mo est. revenue (6% of this list) and ~64.3K units/mo from 7 products; best position #9. Its highest-ranked product here is Nature Made Hair Growth Softgels, 30 Softgels | Clinically Studied Lustriva +… at #9. Overall it ranks #4 of 3,479 brands.
5. Pure Encapsulations
~$845K/mo est. revenue (4% of this list) and ~20.8K units/mo from 3 products; best position #36. Its highest-ranked product here is Pure Encapsulations Hair/Skin/Nails Ultra, 60 Capsules | Supplement for… at #36. Overall it ranks #3 of 3,479 brands.
6. Force Factor
~$794K/mo est. revenue (4% of this list) and ~13.7K units/mo from 2 products; best position #34. Its highest-ranked product here is Force Factor Hair Growth Accelerator Pro with Clinically Studied Lustriva… at #34. Overall it ranks #34 of 3,479 brands.
7. Sports Research
~$634K/mo est. revenue (3% of this list) and ~31.8K units/mo from 1 product; best position #5. Its highest-ranked product here is Sports Research® Biotin 10,000mcg w/Coconut Oil, 120 Count Plantgels™ | Max… at #5. Overall it ranks #13 of 3,479 brands.
8. Vitalyra
~$614K/mo est. revenue (3% of this list) and ~12.7K units/mo from 2 products; best position #33. Its highest-ranked product here is Vitalyra Biotin & B-Complex Hair Vitamins - Hair, Skin & Nails Supplement… at #33. Overall it ranks #518 of 3,479 brands.
9. Olly
~$576K/mo est. revenue (3% of this list) and ~42.1K units/mo from 3 products; best position #7. Its highest-ranked product here is OLLY Hair Skin and Nails Gummies, Undeniable Beauty, Biotin - 60 Count | Beauty… at #7. Overall it ranks #21 of 3,479 brands.
10. Moerie
~$457K/mo est. revenue (2% of this list) and ~4K units/mo from 1 product; best position #95. Its highest-ranked product here is Moerie Ultimate Hair Boost Supplements for Women & Men - Hair, Skin, Nails… at #95. Overall it ranks #2192 of 3,479 brands.
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Full B7 (Biotin) ranking
All 50 brands in the list, ordered by rank strength, plus the top 10 products.
See all B7 (Biotin) brands →