Nutricost vs NOW Foods: Amazon sales compared

Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.

Nutricost · Est. revenue/mo$27.1M/mo#2 overall · 327 products NOW Foods · Est. revenue/mo$17.2M/mo#1 overall · 504 products

On Amazon, Nutricost brings in an estimated $27.1M/mo versus $17.2M/mo for NOW Foods, about 57% more than its rival (modeled estimates, Oct 15, 2026). Nutricost also sells more units (~1.4M vs ~1.1M a month) across 327 ranked products to 504. They meet in 139 Best Sellers lists: Nutricost leads in 84 and NOW Foods in 55.

Head to head

MetricNutricostNOW Foods
Est. revenue/mo$27.1M$17.2M
Est. units/mo1.4M1.1M
Overall rank (score)#2#1
Rank by est. revenue#2#6
SuppRanked score96.897.5
Best-selling products327504
Categories ranked in171162
#1 category ranks116
Gummy share0%0%

Shared categories Est. revenue/mo in each Best Sellers top 100 · best position

CategoryNutricostNOW FoodsBest rank
Sports Nutrition$6.2M$353K#2 / #48
Amino Acids$5.9M$621K#1 / #13
Diet & Sports Nutrition$5.1M$782K#2 / #69
Vitamins, Minerals & Supplements$3.7M$495K#2 / #50
Creatine$3.9M$33K#1 / #68
Blended Vitamin & Mineral Supplements$2.2M$1.5M#3 / #17
Herbal Supplements$1.2M$1.6M#43 / #6
Antioxidants$1.4M$603K#5 / #83
Vitamin B$1.8M$203K#16 / #81
Psyllium$434K$1.3M#11 / #1
Magnesium$684K$835K#14 / #32
Vitamins$1M$330K#31 / #42
Omega-3$733K$575K#4 / #3
Omega Oils$733K$556K#4 / #3
Essential Fatty Acids$733K$549K#9 / #8
Minerals$523K$722K#19 / #47
Whey Protein$872K$328K#14 / #43
Enzymes$304K$831K#23 / #5
Alpha Lipoic Acid$904K$193K#1 / #5
CoQ10$509K$556K#9 / #23
Vitamin D3 & K2$673K$333K#6 / #8
Vitamin C$390K$499K#12 / #41
Vitamin D$174K$692K#27 / #9
Zinc$456K$356K#10 / #13
B3 (Niacin)$630K$114K#2 / #12
Saw Palmetto$65K$550K#23 / #6
Multi-Enzymes$145K$470K#20 / #4
Milk Thistle$209K$388K#6 / #3
Chondroitin & Glucosamine$377K$196K#6 / #18
Bromelain$170K$394K#3 / #2
Lipid Supplements$162K$387K#10 / #2
Acetyl-L-Carnitine$279K$234K#2 / #6
L-Glutamine$421K$83K#1 / #3
B2 (Riboflavin)$454K$36K#1 / #6
Chondroitin & Glucosamine Combinations$329K$158K#3 / #11
Probiotics$110K$375K#68 / #19
Collagen$344K$121K#29 / #61
B12$318K$148K#10 / #29
B1 (Thiamine)$400K$38K#3 / #4
MCT Oil$115K$317K#14 / #4
BCAAs$376K$45K#7 / #32
Plant Protein$194K$222K#37 / #16
Ashwagandha$374K$24K#3 / #70
Energy Herbals$379K$4K#2 / #33
B8 (Inositol)$118K$241K#9 / #6
Potassium$200K$147K#6 / #3
L-Arginine$176K$171K#7 / #3
Astaxanthin$242K$89K#8 / #13
B-Complex$175K$148K#18 / #38
L-Lysine$136K$172K#5 / #4
Polyphenols$82K$223K#60 / #32
Pea Protein$149K$146K#24 / #15
Testosterone Boosters$245K$24K#5 / #72
Lecithin$18K$250K#20 / #1
Choline$137K$126K#6 / #2
B9 (Folic Acid)$189K$69K#7 / #9
Vitamin E$85K$167K#9 / #11
5-HTP$109K$122K#4 / #1
L-Carnitine (Sports)$130K$98K#2 / #6
Acidophilus$110K$115K#23 / #27
B6 (Pyridoxal Phosphate)$152K$64K#11 / #13
Red Yeast Rice$125K$79K#5 / #13
Lutein$67K$130K#13 / #11
Fish Oil (Omega-3)$115K$59K#26 / #18
B7 (Biotin)$120K$51K#18 / #54
Calcium$49K$120K#69 / #47
Fruit Extracts$106K$56K#63 / #33
Hyaluronic Acid$56K$106K#3 / #2
Iron$85K$74K#71 / #40
Sleep Supplements$49K$102K#78 / #69
Carnitine$130K$21K#1 / #11
Soy Protein$41K$100K#5 / #1
Selenium$84K$54K#4 / #5
Weight Gainers$52K$81K#23 / #10
Prebiotics$27K$104K#85 / #25
Dietary Fiber$89K$37K#54 / #77
Ginkgo Biloba$82K$42K#5 / #7
Mushrooms$67K$58K#41 / #30
Flavonoids$52K$66K#31 / #17
Ginger$63K$56K#8 / #5
Cranberry$52K$65K#24 / #13
Evening Primrose$63K$53K#4 / #6
Garlic$63K$52K#17 / #18
MSM$24K$84K#12 / #3
Egg Protein$45K$62K#8 / #6
Krill Oils$14K$85K#34 / #16
Glucosamine$47K$46K#5 / #9
Oregano$15K$78K#92 / #30
Resveratrol$47K$44K#25 / #43
Glandular Extracts$42K$45K#44 / #52
Detox & Cleanse$69K$14K#37 / #91
Chromium$35K$48K#9 / #7
Spirulina$29K$53K#38 / #9
Lycopene$46K$34K#5 / #6
Valerian$42K$36K#5 / #2
Vitamin A$29K$45K#10 / #3
Grape Seed Extract$33K$39K#14 / #18
Horny Goat Weed$21K$52K#5 / #9
Ginseng$51K$19K#3 / #17
Essential Fatty Acid Combinations$34K$33K#13 / #20
Nettle$45K$21K#6 / #13
Carb Blockers$49K$15K#6 / #22
Aloe Vera$28K$35K#19 / #21
Cayenne$42K$17K#4 / #7
Tribulus$45K$11K#1 / #10
B5 (Pantothenic Acid)$11K$44K#2 / #1
Rice Protein$42K$12K#6 / #9
Elderberry$29K$22K#44 / #66
Astragalus$31K$18K#1 / #3
Trace Minerals$16K$26K#79 / #22
Olive Leaf$11K$31K#10 / #1
Black Seed Oil$23K$18K#31 / #36
Copper$25K$16K#5 / #2
Flax Seed Oil$7K$34K#14 / #8
Echinacea$32K$9K#38 / #45
CLA$28K$11K#2 / #17
Artichoke$16K$18K#11 / #6
Black Currant Oil$1K$30K#9 / #2
Bilberry$29K$1K#2 / #53
Alfalfa$2K$26K#23 / #5
Iodine$15K$13K#13 / #12
Hawthorn$11K$13K#17 / #20
Chlorella$15K$8K#32 / #18
St. John's Wort$19K$3K#4 / #73
Goldenseal$14K$8K#4 / #7
Royal Jelly$4K$15K#17 / #9
Licorice Root$9K$8K#8 / #16
Dong Quai$10K$7K#6 / #7
Mullein$10K$7K#40 / #70
Gotu Kola$7K$6K#11 / #5
Chamomile$10K$731#6 / #98
DMAE$2K$9K#14 / #3
Gymnema Sylvestre$8K$2K#4 / #29
Holy Basil$6K$4K#10 / #35
Triphala$2K$7K#14 / #11
Black Cohosh$4K$3K#28 / #25
Colloidal Minerals$5K$2K#50 / #51
Colloidal Silver$5K$2K#46 / #47
Noni$1K$2K#13 / #37

Top products

Nutricost

NOW Foods

As an Amazon Associate SuppRanked earns from qualifying purchases.

Estimates, not Amazon data. Modeled from public Best Sellers ranks and list prices; not profit. How it works

FAQ

Which sells more on Amazon, Nutricost or NOW Foods?

By SuppRanked's estimates, Nutricost sells more: about $27.1M/mo in Amazon revenue versus $17.2M/mo for NOW Foods. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.

Who sells more sports nutrition on Amazon, Nutricost or NOW Foods?

In the Sports Nutrition Best Sellers top 100, Nutricost leads with ~$6.2M/mo estimated, against ~$353K/mo for NOW Foods. Estimates only.

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