SuppRankedBest-selling soy protein brands on Amazon
38 brands have products in the Amazon Best Sellers top 100 for Soy Protein. Ordered by how strongly each brand ranks in this list (higher positions and more products count more). List as of October 15, 2026.
Top 10 Soy Protein products
| # | Product | Est. revenue/mo |
|---|---|---|
| 1 | NOW Sports, Soy Protein Isolate 20g, Unflavored Powder, 2 lbs NOW Foods | $1.4M |
| 2 | BulkSupplements.com Soy Protein Isolate Powder - 1kg (Pack of 1) | Protein: Gluten Free… BulkSupplements | $809K |
| 3 | NOW Foods, Organic Textured Soy Protein Granules, Non-GMO, Versatile, Vegetable-Sourced… NOW Foods | $225K |
| 4 | Smart for Life Edamame Protein Puffs, 3 lb Box, 53 Servings, Protein Snack | 20 Grams Soy… Smart for Life | $1M |
| 5 | Nutricost Soy Protein Isolate Powder (Unflavored) 2LB | 10 Grams of Protein Per Serving… Nutricost | $394K |
| 6 | Naturade Total Soy Protein Powder | 13g Protein & 130 Calories per Servings | Meal… Naturade | $325K |
| 7 | NOW Sports, Soy Protein Isolate 20g, Unflavored Powder, 1.2 lbs NOW Foods | $217K |
| 8 | Earthborn Elements Soy Protein Powder 1 Gallon Bucket, Always Pure, Smoothies & Shakes… Earthborn | $432K |
| 9 | Nutrela, Soya Mini Chunks, 220 Grams(gm) Nutrela | $67K |
| 10 | Pure Original Ingredients, Soy Protein, 1 Lb | For smoothies, shakes, and baking Pure Original Ingredients | $151K |
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Top 10 Soy Protein brands by revenue
Q-CAN, NOW Foods, Smart for Life and seven more, with each brand's estimated revenue share.
See the top 10 →Head-to-head comparisons
Related categories
- Rice Protein · 7 shared brands
- DMAE · 5 shared brands
- Plant Protein · 8 shared brands
- Triphala · 6 shared brands
- Carnitine · 5 shared brands
- Hemp Protein · 5 shared brands
Soy Protein brands on Amazon: FAQ
What is the best-selling soy protein brand on Amazon?
By estimated revenue, Q-CAN is the best-selling soy protein brand on Amazon right now, at roughly $2M/mo from 1 product in the Soy Protein Best Sellers top 100 (best position #25). By estimated units, NOW Foods sells the most, about 90.1K a month, usually at a lower price per unit. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
What is the #1 best-selling soy protein product on Amazon?
On October 15, 2026 the #1 product in Amazon's Soy Protein Best Sellers list was NOW Sports, Soy Protein Isolate 20g, Unflavored Powder, 2 lbs from NOW Foods, with an estimated 48.7K units and ~$1.4M in revenue per month. Ranks change hourly, so check Amazon for the live list.
How many soy protein brands are in Amazon's top 100?
38 distinct brands have at least one product in the Soy Protein top 100. The 10 biggest by estimated revenue account for about 70% of the list's estimated sales, and the top 3 for about 39%.
How much do the top soy protein products sell on Amazon?
We estimate the top 100 soy protein products together bring in about $15.9M a month at list price, before returns, discounts and fees. Treat it as an order-of-magnitude figure. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
How are these rankings calculated?
We read the public Amazon Best Sellers list daily, match each product to its brand, estimate monthly units from Amazon's “bought in past month” badges and sales-rank curves, and multiply by list price. Full details are on the methodology page.