Unpretentious
Unpretentious sells an estimated 18.1K units a month on Amazon across 4 Best Sellers products, worth roughly $404K/mo in gross revenue at list price (a modeled estimate, not Amazon data). That puts it #717 of 3,452 tracked supplement brands by SuppRanked score and #903 by estimated revenue. It peaks at #16 in Amazon's Soy Protein Best Sellers list. Its biggest niche is soy protein, where it is #14 by estimated revenue with about 2% of that top 100's est. sales. The top seller is Unpretentious, Soy Protein Isolate, 2 Lb | For smoothies, baking, and… at ~$162K/mo est.
Categories Ranked in 3 Best Sellers lists · best position shown
Unpretentious products on Amazon Best Sellers Sorted by est. revenue/mo
| Product | Est. revenue/mo |
|---|---|
| Unpretentious, Soy Protein Isolate, 2 Lb | For smoothies, baking, and protein shakes ASIN B092NQPW8Y · #16 Soy Protein · 7.4K units | $162K |
| Unpretentious Pumpkin Seed Protein Powder and Soy Protein Isolate Bundle, Various Sizes… ASIN B0CJG7HBN7 · #69 Soy Protein · 2.7K units | $126K |
| Unpretentious Rice Protein Powder, 3 lb, Vegan & Gluten-Free Alternative to Whey or Soy… ASIN B0854QLL2N · #60 Rice Protein · 2.9K units | ≈$64K* |
| Unpretentious, Diatomaceous Earth, 3 Lb | For household maintenance, lawn and garden soil… ASIN B0D3DQ9FBQ · #27 Silicon · 5.1K units | $51K |
Ranks as seen on October 15, 2026. Product links go to Amazon.com. As an Amazon Associate, SuppRanked earns from qualifying purchases.
≈* List price not shown on Amazon for 1 product; revenue uses the median price of the brand's other products (or the category).
Competitors & comparisons
Top rivals in Soy Protein
- Minimalist · $302K/mo est.
- Chilkab · $289K/mo est.
- Delisoy · $289K/mo est.
- Maxi Health · $241K/mo est.
- Designer Wellness · $232K/mo est.
- Soymerica · $196K/mo est.
Brands ranked near Unpretentious
- #713 Cocó · $616K/mo est.
- #714 Fitness Labs · $453K/mo est.
- #715 Quicksilver · $1.8M/mo est.
- #716 Transcend · $565K/mo est.
- #718 HAVAH · $538K/mo est.
- #719 Tiuedu · $336K/mo est.
- #720 BILWA · $498K/mo est.
- #721 EFX · $423K/mo est.
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How is Unpretentious ranked?
The score (0–100) blends estimated monthly units (60%), category rank visibility (30%) and breadth across categories (10%). Est. revenue/mo is estimated units × list price, summed across the brand's ranked products. Methodology