SuppRankedTop 10 soy protein brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Soy Protein Best Sellers top 100. Updated October 15, 2026.
Q-CAN is the top-selling soy protein brand on Amazon by estimated revenue, at about $2M/mo from 1 product in the Soy Protein Best Sellers top 100. That is about the same as #2 NOW Foods (~$2M/mo). The list is fairly concentrated: the top 3 brands take about 39% of its estimated sales and the top 10 about 70%, spread across 38 brands in total. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Q-CAN16% share · best #25 | $2M |
| 2 | NOW Foods15% share · best #1 | $2M |
| 3 | Smart for Life8% share · best #4 | $1M |
| 4 | Nutricost6% share · best #5 | $810K |
| 5 | BulkSupplements6% share · best #2 | $809K |
| 6 | Shaklee5% share · best #27 | $647K |
| 7 | Rawfusion4% share · best #14 | $499K |
| 8 | Naturade4% share · best #6 | $459K |
| 9 | Earthborn3% share · best #8 | $432K |
| 10 | Country Life3% share · best #13 | $323K |
The top 10, brand by brand
1. Q-CAN
~$2M/mo est. revenue (16% of this list) and ~5.1K units/mo from 1 product; best position #25. Its highest-ranked product here is Q-CAN® Plus Fermented Soy Beverage - Original (15) at #25. Overall it ranks #1658 of 3,479 brands.
2. NOW Foods
~$2M/mo est. revenue (15% of this list) and ~90.1K units/mo from 5 products; best position #1. Its highest-ranked product here is NOW Sports, Soy Protein Isolate 20g, Unflavored Powder, 2 lbs at #1. Overall it ranks #1 of 3,479 brands.
3. Smart for Life
~$1M/mo est. revenue (8% of this list) and ~18.5K units/mo from 1 product; best position #4. Its highest-ranked product here is Smart for Life Edamame Protein Puffs, 3 lb Box, 53 Servings, Protein Snack | 20… at #4. Overall it ranks #742 of 3,479 brands.
4. Nutricost
~$810K/mo est. revenue (6% of this list) and ~38.8K units/mo from 5 products; best position #5. Its highest-ranked product here is Nutricost Soy Protein Isolate Powder (Unflavored) 2LB | 10 Grams of Protein Per… at #5. Overall it ranks #2 of 3,479 brands.
5. BulkSupplements
~$809K/mo est. revenue (6% of this list) and ~30K units/mo from 1 product; best position #2. Its highest-ranked product here is BulkSupplements.com Soy Protein Isolate Powder - 1kg (Pack of 1) | Protein:… at #2. Overall it ranks #9 of 3,479 brands.
6. Shaklee
~$647K/mo est. revenue (5% of this list) and ~8.7K units/mo from 2 products; best position #27. Its highest-ranked product here is Shaklee Life Shake™ Soy Protein French Vanilla - Complete Meal Replacement with… at #27. Overall it ranks #790 of 3,479 brands.
7. Rawfusion
~$499K/mo est. revenue (4% of this list) and ~7.7K units/mo from 1 product; best position #14. Its highest-ranked product here is Rawfusion- Vegan Protein Powder, Vanilla Bean - 60 Servings 21g of Plant Based… at #14. Overall it ranks #1314 of 3,479 brands.
8. Naturade
~$459K/mo est. revenue (4% of this list) and ~19.7K units/mo from 2 products; best position #6. Its highest-ranked product here is Naturade Total Soy Protein Powder | 13g Protein & 130 Calories per Servings… at #6. Overall it ranks #381 of 3,479 brands.
9. Earthborn
~$432K/mo est. revenue (3% of this list) and ~11.4K units/mo from 1 product; best position #8. Its highest-ranked product here is Earthborn Elements Soy Protein Powder 1 Gallon Bucket, Always Pure, Smoothies &… at #8. Overall it ranks #140 of 3,479 brands.
10. Country Life
~$323K/mo est. revenue (3% of this list) and ~8.1K units/mo from 1 product; best position #13. Its highest-ranked product here is Country Life Natural Foods Soy Curls 3lb | Non-GMO Vegan Meat Substitute… at #13. Overall it ranks #119 of 3,479 brands.
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Full Soy Protein ranking
All 38 brands in the list, ordered by rank strength, plus the top 10 products.
See all Soy Protein brands →