SuppRankedNOW Foods vs AZO: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, NOW Foods brings in an estimated $17.2M/mo versus $2.4M/mo for AZO, about 7.2× as much as its rival (modeled estimates, Oct 15, 2026). NOW Foods also sells more units (~1.1M vs ~147K a month) across 504 ranked products to 8. They meet in 7 Best Sellers lists: NOW Foods leads in 1 and AZO in 6.
Head to head
| Metric | NOW Foods | AZO |
|---|---|---|
| Est. revenue/mo | $17.2M | $2.4M |
| Est. units/mo | 1.1M | 147K |
| Overall rank (score) | #1 | #61 |
| Rank by est. revenue | #6 | #73 |
| SuppRanked score | 97.5 | 56.3 |
| Best-selling products | 504 | 8 |
| Categories ranked in | 162 | 7 |
| #1 category ranks | 6 | 1 |
| Gummy share | 0% | 12% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | NOW Foods | AZO |
|---|---|---|
| Herbal Supplements | $1.6M | $1.6M |
| Cranberry | $65K | $1.2M |
| Fruit Extracts | $56K | $1.2M |
| Vitamins, Minerals & Supplements | $495K | $678K |
| Digestive Supplements | $375K | $782K |
| Probiotics | $375K | $782K |
| Black Cohosh | $3K | $4K |
Top products
NOW Foods
- NOW Supplements, Psyllium Husk Caps 500mg, Intestinal Health*, 200 Veg Caps · ~$495K/mo est.
- NOW Supplements, Magnesium Glycinate 100 mg, 180 Tabs · ~$490K/mo est.
- NOW Supplements, Probiotic-10™, 25 Billion, with 10 Strains, 100 Veg Caps · ~$375K/mo est.
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FAQ
Which sells more on Amazon, NOW Foods or AZO?
By SuppRanked's estimates, NOW Foods sells more: about $17.2M/mo in Amazon revenue versus $2.4M/mo for AZO. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more herbal supplements on Amazon, NOW Foods or AZO?
In the Herbal Supplements Best Sellers top 100, NOW Foods leads with ~$1.6M/mo estimated, against ~$1.6M/mo for AZO. Estimates only.