SuppRankedNOW Foods vs Humann: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, NOW Foods brings in an estimated $63.4M/mo versus $7.5M/mo for Humann, about 8.4× as much as its rival (modeled estimates, Oct 15, 2026). NOW Foods also sells more units (~3.6M vs ~203K a month) across 504 ranked products to 21. They meet in 14 Best Sellers lists: NOW Foods leads in 3 and Humann in 11.
Head to head
| Metric | NOW Foods | Humann |
|---|---|---|
| Est. revenue/mo | $63.4M | $7.5M |
| Est. units/mo | 3.6M | 203K |
| Overall rank (score) | #1 | #56 |
| Rank by est. revenue | #1 | #47 |
| SuppRanked score | 99.5 | 58.2 |
| Best-selling products | 504 | 21 |
| Categories ranked in | 162 | 18 |
| #1 category ranks | 6 | 1 |
| Gummy share | 0% | 19% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | NOW Foods | Humann |
|---|---|---|
| Herbal Supplements | $2.1M | $2.2M |
| Polyphenols | $531K | $3.5M |
| Grape Seed Extract | $187K | $3.7M |
| Antioxidants | $783K | $2.6M |
| Fruit Extracts | $137K | $3.1M |
| Vitamins, Minerals & Supplements | $566K | $1.5M |
| Hawthorn | $269K | $952K |
| Olive Leaf | $643K | $309K |
| Garlic | $164K | $526K |
| Energy Herbals | $69K | $595K |
| Green Tea | $548K | $87K |
| Resveratrol | $139K | $252K |
| Flavonoids | $288K | $70K |
| Antioxidant Combinations | $15K | $153K |
Top products
NOW Foods
- NOW Sports, Soy Protein Isolate 20g, Unflavored Powder, 2 lbs · ~$1.5M/mo est.
- NOW Supplements, Quercetin with Bromelain, 240 Veg Caps · ~$945K/mo est.
- NOW Supplements, Pycnogenol 100 mg with Amla, 60 Veg Caps · ~$894K/mo est.
As an Amazon Associate, SuppRanked earns from qualifying purchases.
FAQ
Which sells more on Amazon, NOW Foods or Humann?
By SuppRanked's estimates, NOW Foods sells more: about $63.4M/mo in Amazon revenue versus $7.5M/mo for Humann. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more herbal supplements on Amazon, NOW Foods or Humann?
In the Herbal Supplements Best Sellers top 100, Humann leads with ~$2.2M/mo estimated, against ~$2.1M/mo for NOW Foods. Estimates only.