NOW Foods vs Micro Ingredients: Amazon sales compared

Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.

NOW Foods · Est. revenue/mo$60.1M/mo#1 overall · 504 products Micro Ingredients · Est. revenue/mo$22.8M/mo#10 overall · 125 products

On Amazon, NOW Foods brings in an estimated $60.1M/mo versus $22.8M/mo for Micro Ingredients, about 2.6× as much as its rival (modeled estimates, Oct 15, 2026). NOW Foods also sells more units (~3.4M vs ~865K a month) across 504 ranked products to 125. They meet in 75 Best Sellers lists: NOW Foods leads in 43 and Micro Ingredients in 32.

Head to head

MetricNOW FoodsMicro Ingredients
Est. revenue/mo$60.1M$22.8M
Est. units/mo3.4M865K
Overall rank (score)#1#10
Rank by est. revenue#1#6
SuppRanked score99.575.9
Best-selling products504125
Categories ranked in16286
#1 category ranks62
Gummy share0%0%

Shared categories Est. revenue/mo in each Best Sellers top 100 · best position

CategoryNOW FoodsMicro IngredientsBest rank
Herbal Supplements$2.1M$2.1M#6 / #4
Vitamins, Minerals & Supplements$564K$2.7M#50 / #35
Antioxidants$760K$2.3M#83 / #4
Enzymes$2.2M$691K#5 / #7
B5 (Pantothenic Acid)$2.2M$249K#1 / #7
Collagen$146K$2.1M#61 / #8
Lecithin$2M$125K#1 / #45
Oregano$243K$1.9M#30 / #2
Plant Protein$2M$91K#16 / #35
Psyllium$1.5M$386K#1 / #28
Vitamin D3 & K2$400K$1.5M#8 / #5
Essential Fatty Acid Combinations$209K$1.6M#20 / #1
Essential Fatty Acids$356K$1.4M#8 / #7
Vitamins$317K$1.2M#42 / #24
Astaxanthin$218K$1.3M#13 / #1
L-Carnitine (Sports)$1.4M$81K#6 / #33
Hyaluronic Acid$1.2M$235K#2 / #12
Chlorella$132K$1.3M#18 / #2
Multi-Enzymes$743K$691K#4 / #5
Antioxidant Combinations$14K$1.3M#73 / #2
Krill Oils$532K$689K#16 / #8
Vitamin E$836K$308K#11 / #15
Chondroitin & Glucosamine$862K$150K#18 / #33
Alpha Lipoic Acid$672K$277K#5 / #21
Magnesium$494K$431K#32 / #25
B8 (Inositol)$690K$234K#6 / #17
Milk Thistle$861K$52K#3 / #65
L-Arginine$851K$40K#3 / #35
Polyphenols$521K$362K#32 / #44
Minerals$408K$431K#47 / #36
Red Yeast Rice$671K$135K#13 / #23
Omega Oils$406K$244K#3 / #59
Flax Seed Oil$461K$188K#8 / #12
Ginseng$166K$438K#17 / #14
Omega-3$358K$244K#3 / #53
Chondroitin & Glucosamine Combinations$451K$150K#11 / #22
Ginkgo Biloba$391K$208K#7 / #15
Green Tea$520K$62K#4 / #51
Chondroitin$431K$150K#10 / #20
Lutein$467K$112K#11 / #22
Resveratrol$132K$392K#43 / #12
CoQ10$396K$119K#23 / #29
Glandular Extracts$402K$111K#52 / #61
Garlic$164K$333K#18 / #6
Potassium$302K$195K#3 / #30
Flavonoids$273K$219K#17 / #15
Cranberry$157K$292K#13 / #29
Chlorophyll$342K$92K#11 / #40
Spirulina$217K$212K#9 / #11
Prebiotics$198K$214K#25 / #18
B9 (Folic Acid)$233K$179K#9 / #19
Horny Goat Weed$246K$148K#9 / #25
Grape Seed Extract$187K$188K#18 / #15
Fruit Extracts$129K$233K#33 / #78
Black Seed Oil$48K$306K#36 / #26
Ginger$294K$49K#5 / #26
B-Complex$189K$151K#38 / #22
Creatine$134K$163K#68 / #69
B7 (Biotin)$92K$181K#54 / #68
Cayenne$173K$100K#7 / #26
B2 (Riboflavin)$150K$112K#6 / #22
B1 (Thiamine)$92K$146K#4 / #23
Fish Oil (Omega-3)$112K$114K#18 / #34
B6 (Pyridoxal Phosphate)$180K$43K#13 / #32
Pea Protein$133K$68K#15 / #23
Iodine$93K$97K#12 / #27
B12$117K$70K#29 / #65
Ashwagandha$51K$117K#70 / #46
Dietary Fiber$41K$117K#77 / #64
Mushrooms$40K$92K#30 / #16
Iron$62K$52K#40 / #81
Post-Workout & Recovery$61K$45K#6 / #8
Testosterone Boosters$21K$79K#72 / #15
MCT Oil$43K$50K#4 / #5
Trace Minerals$23K$22K#22 / #37

Top products

NOW Foods

Micro Ingredients

As an Amazon Associate SuppRanked earns from qualifying purchases.

Estimates, not Amazon data. Modeled from public Best Sellers ranks and list prices; not profit. How it works

FAQ

Which sells more on Amazon, NOW Foods or Micro Ingredients?

By SuppRanked's estimates, NOW Foods sells more: about $60.1M/mo in Amazon revenue versus $22.8M/mo for Micro Ingredients. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.

Who sells more herbal supplements on Amazon, NOW Foods or Micro Ingredients?

In the Herbal Supplements Best Sellers top 100, Micro Ingredients leads with ~$2.1M/mo estimated, against ~$2.1M/mo for NOW Foods. Estimates only.

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