SuppRankedTop 10 choline brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Choline Best Sellers top 100. Updated October 15, 2026.
Ritual is the top-selling choline brand on Amazon by estimated revenue, at about $2.1M/mo from 1 product in the Choline Best Sellers top 100. That is about 3.0× as much as #2 BodyBio (~$718K/mo). The list is fragmented: the top 3 brands take about 29% of its estimated sales and the top 10 about 53%, spread across 63 brands in total. About 12% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Ritual18% share · best #1 | $2.1M |
| 2 | BodyBio6% share · best #8 | $718K |
| 3 | Nutricost5% share · best #6 | $632K |
| 4 | NOW Foods4% share · best #2 | $541K |
| 5 | Nested Naturals4% share · best #3 | $541K |
| 6 | Lemme4% share · best #5 | $515K |
| 7 | Jarrow Formulas4% share · best #13 | $461K |
| 8 | NatureBell3% share · best #7 | $358K |
| 9 | Sports Research3% share · best #19 | $306K |
| 10 | Nootropics Depot2% share · best #35 | $291K |
The top 10, brand by brand
1. Ritual
~$2.1M/mo est. revenue (18% of this list) and ~67K units/mo from 1 product; best position #1. Its highest-ranked product here is Ritual Natal Choline Supplement 550mg - 60 Capsules - 30 Servings | Support… at #1. Overall it ranks #67 of 3,479 brands.
2. BodyBio
~$718K/mo est. revenue (6% of this list) and ~11.8K units/mo from 1 product; best position #8. Its highest-ranked product here is BodyBio PC - Phosphatidylcholine for Brain, Cellular & Cognitive Health… at #8. Overall it ranks #286 of 3,479 brands.
3. Nutricost
~$632K/mo est. revenue (5% of this list) and ~27.4K units/mo from 5 products; best position #6. Its highest-ranked product here is Nutricost CDP Choline (Citicoline) 300mg, 120 Vegetarian Capsules, GMO-Free… at #6. Overall it ranks #2 of 3,479 brands.
4. NOW Foods
~$541K/mo est. revenue (4% of this list) and ~56.2K units/mo from 4 products; best position #2. Its highest-ranked product here is Now Supplements Choline 300 mg, 100 Veg Capsules at #2. Overall it ranks #1 of 3,479 brands.
5. Nested Naturals
~$541K/mo est. revenue (4% of this list) and ~22.6K units/mo from 1 product; best position #3. Its highest-ranked product here is Nested Naturals Choline Bitartrate 500mg Per Serving - High Potency Choline… at #3. Overall it ranks #300 of 3,479 brands.
6. Lemme
~$515K/mo est. revenue (4% of this list) and ~17.2K units/mo from 1 product; best position #5. Its highest-ranked product here is Lemme Focus Concentration & Brain Health Gummies (50 Gummies) | Cognizin… at #5. Overall it ranks #46 of 3,479 brands.
7. Jarrow Formulas
~$461K/mo est. revenue (4% of this list) and ~9.2K units/mo from 1 product; best position #13. Its highest-ranked product here is Jarrow Citicoline CDP 250 mg, CDP Choline Supplements, 120 Capsules | Brain… at #13. Overall it ranks #32 of 3,479 brands.
8. NatureBell
~$358K/mo est. revenue (3% of this list) and ~16.4K units/mo from 2 products; best position #7. Its highest-ranked product here is NatureBell Citicoline 500mg - 120 Capsules - Brain Function Support for Adults… at #7. Overall it ranks #23 of 3,479 brands.
9. Sports Research
~$306K/mo est. revenue (3% of this list) and ~13K units/mo from 2 products; best position #19. Its highest-ranked product here is Sports Research® Alpha GPC 630mg, 60 Liquid Capsules | Bioavailable Source of… at #19. Overall it ranks #13 of 3,479 brands.
10. Nootropics Depot
~$291K/mo est. revenue (2% of this list) and ~9.2K units/mo from 3 products; best position #35. Its highest-ranked product here is Nootropics Depot Cognizin Citicoline Capsules | 60 Count | Choline Supplement… at #35. Overall it ranks #163 of 3,479 brands.
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Full Choline ranking
All 63 brands in the list, ordered by rank strength, plus the top 10 products.
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