Top 10 kava kava brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Kava Kava Best Sellers top 100. Updated October 15, 2026.
Koa is the top-selling kava kava brand on Amazon by estimated revenue, at about $2.4M/mo from 4 products in the Kava Kava Best Sellers top 100. That is about 24% more than #2 Wakacon (~$1.9M/mo). The list is fairly concentrated: the top 3 brands take about 37% of its estimated sales and the top 10 about 73%, spread across 45 brands in total. About 9% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Koa15% share · best #14 | $2.4M |
| 2 | Wakacon12% share · best #4 | $1.9M |
| 3 | LifeSeasons10% share · best #1 | $1.6M |
| 4 | Herb Pharm7% share · best #3 | $1.2M |
| 5 | Fiji Vanua7% share · best #33 | $1.1M |
| 6 | Leilo6% share · best #5 | $1M |
| 7 | FijiKava6% share · best #11 | $946K |
| 8 | KALM4% share · best #40 | $622K |
| 9 | Kavahana3% share · best #41 | $461K |
| 10 | Gaia Herbs3% share · best #10 | $420K |
The top 10, brand by brand
1. Koa
~$2.4M/mo est. revenue (15% of this list) and ~20.4K units/mo from 4 products; best position #14. Its highest-ranked product here is Koa Kava Vanuatu Waka Kava Powder, 1 KG at #14. Overall it ranks #639 of 3,479 brands.
2. Wakacon
~$1.9M/mo est. revenue (12% of this list) and ~29.8K units/mo from 2 products; best position #4. Its highest-ranked product here is Wakacon Kava Kava Root Powder – Authentic, Noble Kava Root Powder from Fiji… at #4. Overall it ranks #533 of 3,479 brands.
3. LifeSeasons
~$1.6M/mo est. revenue (10% of this list) and ~48.7K units/mo from 1 product; best position #1. Its highest-ranked product here is LifeSeasons Anxie-T - Stress Relief Supplement for Men & Women, 60 Capsules… at #1. Overall it ranks #182 of 3,479 brands.
4. Herb Pharm
~$1.2M/mo est. revenue (7% of this list) and ~27.2K units/mo from 3 products; best position #3. Its highest-ranked product here is Herb Pharm Kava Root Liquid Extract: Reduces Stress, Relaxing, Vegan, Non-GMO… at #3. Overall it ranks #41 of 3,479 brands.
5. Fiji Vanua
~$1.1M/mo est. revenue (7% of this list) and ~20K units/mo from 6 products; best position #33. Its highest-ranked product here is Fiji Vanua Kava Santa Cruz Root Powder - Noble, Creamy Medium Grind, 8oz | 100%… at #33. Overall it ranks #632 of 3,479 brands.
6. Leilo
~$1M/mo est. revenue (6% of this list) and ~28.3K units/mo from 2 products; best position #5. Its highest-ranked product here is Leilo | Calming Kava Drink Mix | Berry, 10 Stick Packs (Plant-Based Relaxation… at #5. Overall it ranks #550 of 3,479 brands.
7. FijiKava
~$946K/mo est. revenue (6% of this list) and ~13.4K units/mo from 2 products; best position #11. Its highest-ranked product here is FijiKava Instant Kava Kava Powder 500g – Premium Kava Root Powder with High… at #11. Overall it ranks #874 of 3,479 brands.
8. KALM
~$622K/mo est. revenue (4% of this list) and ~10.3K units/mo from 4 products; best position #40. Its highest-ranked product here is KALM with Kava Loa Waka Micronized Kava (8 oz.) at #40. Overall it ranks #1075 of 3,479 brands.
9. Kavahana
~$461K/mo est. revenue (3% of this list) and ~6.2K units/mo from 2 products; best position #41. Its highest-ranked product here is Kavahana Kava Nectar Relax Edition Instant Kava Powder, 56g Pouch 22 Cups… at #41. Overall it ranks #1450 of 3,479 brands.
10. Gaia Herbs
~$420K/mo est. revenue (3% of this list) and ~11.9K units/mo from 2 products; best position #10. Its highest-ranked product here is Gaia Herbs Kava Root, 60 Vegan Capsules, 60 Servings | Helps Sustain a Sense of… at #10. Overall it ranks #39 of 3,479 brands.
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Full Kava Kava ranking
All 45 brands in the list, ordered by rank strength, plus the top 10 products.
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