SuppRankedTop 10 st. john's wort brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's St. John's Wort Best Sellers top 100. Updated October 15, 2026.
Joy-Filled is the top-selling st. john's wort brand on Amazon by estimated revenue, at about $928K/mo from 1 product in the St. John's Wort Best Sellers top 100. That is about 20% more than #2 Nature's Way (~$771K/mo). The list is fragmented: the top 3 brands take about 26% of its estimated sales and the top 10 about 49%, spread across 65 brands in total. About 20% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Joy-Filled11% share · best #2 | $928K |
| 2 | Nature's Way9% share · best #1 | $771K |
| 3 | Gaia Herbs6% share · best #15 | $550K |
| 4 | Zazzee5% share · best #5 | $394K |
| 5 | Herb Pharm4% share · best #26 | $338K |
| 6 | Solaray3% share · best #17 | $283K |
| 7 | Toniiq3% share · best #6 | $278K |
| 8 | Nutricost3% share · best #4 | $257K |
| 9 | AuraZen3% share · best #8 | $227K |
| 10 | Nature's Bounty3% share · best #3 | $220K |
The top 10, brand by brand
1. Joy-Filled
~$928K/mo est. revenue (11% of this list) and ~30K units/mo from 1 product; best position #2. Its highest-ranked product here is Joy-Filled Mood Support Supplement + St. John's Wort, Plant-Based, 60 Ct | 7… at #2. Overall it ranks #571 of 3,479 brands.
2. Nature's Way
~$771K/mo est. revenue (9% of this list) and ~51.8K units/mo from 2 products; best position #1. Its highest-ranked product here is Nature's Way St. John’s Wort Capsules, 700 mg per Serving, 180 ct | Herbal… at #1. Overall it ranks #12 of 3,479 brands.
3. Gaia Herbs
~$550K/mo est. revenue (6% of this list) and ~16.7K units/mo from 4 products; best position #15. Its highest-ranked product here is Gaia Herbs St. John's Wort, 60 Vegan Capsules, 60 Servings | Stress Support… at #15. Overall it ranks #39 of 3,479 brands.
4. Zazzee
~$394K/mo est. revenue (5% of this list) and ~15.8K units/mo from 1 product; best position #5. Its highest-ranked product here is Zazzee Extra Strength St. John’s Wort 20:1 Extract, 0.3% Hypericin, Vegan | 150… at #5. Overall it ranks #22 of 3,479 brands.
5. Herb Pharm
~$338K/mo est. revenue (4% of this list) and ~18.9K units/mo from 4 products; best position #26. Its highest-ranked product here is Herb Pharm St. John's Wort Topical Oil Herbal Skin & Nerve Comfort Support… at #26. Overall it ranks #41 of 3,479 brands.
6. Solaray
~$283K/mo est. revenue (3% of this list) and ~9.1K units/mo from 2 products; best position #17. Its highest-ranked product here is SOLARAY St. John's Wort Extract 900 mg, 90 Tablets | Mood, Stress & Emotional… at #17. Overall it ranks #16 of 3,479 brands.
7. Toniiq
~$278K/mo est. revenue (3% of this list) and ~13.9K units/mo from 1 product; best position #6. Its highest-ranked product here is Toniiq 1,000mg Ultra High Strength St. John's Wort Capsules (Non-GMO) | 4X… at #6. Overall it ranks #77 of 3,479 brands.
8. Nutricost
~$257K/mo est. revenue (3% of this list) and ~21.3K units/mo from 2 products; best position #4. Its highest-ranked product here is Nutricost St John’s Wort Capsules (500mg) 120 Capsules, Gluten Free… at #4. Overall it ranks #2 of 3,479 brands.
9. AuraZen
~$227K/mo est. revenue (3% of this list) and ~11.4K units/mo from 1 product; best position #8. Its highest-ranked product here is AuraZen Mood Support Saffron Gummies L-Theanine Ashwagandha Rhodiola St John's… at #8. Overall it ranks #1031 of 3,479 brands.
10. Nature's Bounty
~$220K/mo est. revenue (3% of this list) and ~22.6K units/mo from 1 product; best position #3. Its highest-ranked product here is Nature's Bounty St. John's Wort 300mg, 100 Capsules | Herbal Supplement… at #3. Overall it ranks #6 of 3,479 brands.
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Full St. John's Wort ranking
All 65 brands in the list, ordered by rank strength, plus the top 10 products.
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