Balance
Balance sells an estimated 8.8K units a month on Amazon across 2 Best Sellers products, worth roughly $509K/mo in gross revenue at list price (a modeled estimate, not Amazon data). That puts it #392 of 935 tracked supplement brands by SuppRanked score and #195 by estimated revenue. It peaks at #84 in Amazon's Probiotics Best Sellers list. Its biggest niche is multivitamins, where it is #18 by estimated revenue with about 2% of that top 100's est. sales. The top seller is Balance of Nature Whole Food Supplement, Fruits & Veggies, 30… at ~$353K/mo est.
Categories Ranked in 2 Best Sellers lists · best position shown
Balance products on Amazon Best Sellers Sorted by est. revenue/mo
| Product | Est. revenue/mo |
|---|---|
| Balance of Nature Whole Food Supplement, Fruits & Veggies, 30 Servings | Whole Fruit and… ASIN B07KQWXRGM · #85 Multivitamins · 3.9K units | $353K |
| Balance ONE Probiotic for Women & Men, 15 Billion CFU, 12 Strains, 60 Count | Time… ASIN B07CZPV8W1 · #84 Probiotics · 4.9K units | $156K |
Prices, ratings and ranks as seen on October 15, 2026. Links go to the product on Amazon.com.
Competitors & comparisons
Top rivals in Multivitamins
- Nature's Way · $392K/mo est.
- GNC · $366K/mo est.
- Teen · $365K/mo est.
- Rainbow Light · $342K/mo est.
- Amazon Basics · $283K/mo est.
- Primal Harvest · $198K/mo est.
Brands ranked near Balance
- #388 Astaxanthin · $165K/mo est.
- #389 The Loaded · $145K/mo est.
- #390 Quantum Health · $116K/mo est.
- #391 ChildLife · $116K/mo est.
- #393 X · $189K/mo est.
- #394 EVL · $75K/mo est.
- #395 SOULSATION · $127K/mo est.
- #396 InnovixLabs · $157K/mo est.
Claiming is free and lets you correct details. A Featured profile ($79/mo) adds a "Featured" label, your logo, description, links and a highlighted row. Your rank is never affected.
Reach the supplement founders, operators and investors who check where they rank. $499/mo, 20/20 spots open.
Advertise on SuppRanked →Show off your rank
Is Balance your brand? Add this free badge to your website, Amazon A+ story page or press kit. It links to this profile and updates daily.
How is Balance ranked?
The score (0–100) blends estimated monthly units (60%), category rank visibility (30%) and breadth across categories (10%). Est. revenue/mo is estimated units × list price, summed across the brand's ranked products. Methodology