SuppRankedHuel
Huel sells an estimated 8.6K units a month on Amazon across 3 Best Sellers products, worth roughly $487K/mo in gross revenue at list price (a modeled estimate, not Amazon data). That puts it #315 of 867 tracked supplement brands by SuppRanked score and #201 by estimated revenue. It peaks at #20 in Amazon's Plant Protein Best Sellers list. Its biggest niche is plant protein, where it is #15 by estimated revenue with about 2% of that top 100's est. sales. The top seller is Huel Black Edition | Chocolate 40g Vegan Protein Powder | Meal… at ~$234K/mo est.
Categories Ranked in 2 Best Sellers lists · best position shown
Huel products on Amazon Best Sellers Sorted by est. revenue/mo
| Product | Est. revenue/mo |
|---|---|
| Huel Black Edition | Chocolate 40g Vegan Protein Powder | Meal Replacement | 17 Servings… ASIN B0BF5STD3J · #58 Protein · 3.9K units | $234K |
| Huel Black Edition Ready-to-Drink | Meal Replacement Protein Shake | Vegan | Vanilla… ASIN B0D2FD334P · #93 Protein · 2.8K units | $143K |
| Huel Black Edition | Banana | 40g Vegan Protein Powder | Meal Replacement | 17 Servings… ASIN B0BF63HQVZ · #20 Plant Protein · 1.9K units | $111K |
Prices, ratings and ranks as seen on October 15, 2026. Links go to the product on Amazon.com.
Competitors & comparisons
Top rivals in Protein
Brands ranked near Huel
- #311 Zazzee · $171K/mo est.
- #312 Global Healing · $378K/mo est.
- #313 Kyolic · $372K/mo est.
- #314 Feosol · $142K/mo est.
- #316 Salud · $229K/mo est.
- #317 Pepto Bismol · $167K/mo est.
- #318 Inner Brightness · $291K/mo est.
- #319 Supergut · $263K/mo est.
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How is Huel ranked?
The score (0–100) blends estimated monthly units (60%), category rank visibility (30%) and breadth across categories (10%). Est. revenue/mo is estimated units × list price, summed across the brand's ranked products. Methodology