SuppRankedInnate
Innate sells an estimated 10.8K units a month on Amazon across 1 Best Sellers product, worth roughly $184K/mo in gross revenue at list price (a modeled estimate, not Amazon data). That puts it #296 of 935 tracked supplement brands by SuppRanked score and #401 by estimated revenue. It peaks at #41 in Amazon's Magnesium Best Sellers list. Its biggest niche is magnesium, where it is #33 by estimated revenue with about 1% of that top 100's est. sales. The top seller is Innate Vitality Magnesium Glycinate 500mg | 70mg Elemental Magnesium… at ~$184K/mo est.
Categories Ranked in 2 Best Sellers lists · best position shown
Innate products on Amazon Best Sellers Sorted by est. revenue/mo
| Product | Est. revenue/mo |
|---|---|
| Innate Vitality Magnesium Glycinate 500mg | 70mg Elemental Magnesium Supplement - High… ASIN B0C8DMMYTC · #41 Magnesium · 10.8K units | $184K |
Prices, ratings and ranks as seen on October 15, 2026. Links go to the product on Amazon.com.
Competitors & comparisons
Top rivals in Minerals
- Garden of Life · $225K/mo est.
- Slow · $217K/mo est.
- Totaria · $215K/mo est.
- Life Extension · $171K/mo est.
- Seven · $168K/mo est.
- Caltrate · $167K/mo est.
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How is Innate ranked?
The score (0–100) blends estimated monthly units (60%), category rank visibility (30%) and breadth across categories (10%). Est. revenue/mo is estimated units × list price, summed across the brand's ranked products. Methodology