SuppRankedAncient Nutrition vs Vital Proteins: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Ancient Nutrition brings in an estimated $1.9M/mo versus $1.7M/mo for Vital Proteins, about the same as its rival (modeled estimates, Oct 15, 2026). Vital Proteins actually moves more units (~184K vs ~50.4K a month), so Ancient Nutrition's lead comes from higher prices or bigger packs. They meet in 2 Best Sellers lists: Ancient Nutrition leads in 1 and Vital Proteins in 1. Average ratings are close at 4.50 vs 4.55.
Head to head
| Metric | Ancient Nutrition | Vital Proteins |
|---|---|---|
| Est. revenue/mo | $1.9M | $1.7M |
| Est. units/mo | 50.4K | 184K |
| Overall rank (score) | #91 | #36 |
| Rank by est. revenue | #57 | #67 |
| SuppRanked score | 53.8 | 62.5 |
| Best-selling products | 4 | 4 |
| Categories ranked in | 4 | 2 |
| #1 category ranks | 0 | 1 |
| Avg rating | 4.50 | 4.55 |
| Total reviews | 57.5K | 313K |
| Gummy share | 0% | 0% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Ancient Nutrition | Vital Proteins |
|---|---|---|
| Collagen | $1.6M | $1.7M |
| Vitamins, Minerals & Supplements | $1.4M | $1M |
Top products
Ancient Nutrition
Vital Proteins
FAQ
Which sells more on Amazon, Ancient Nutrition or Vital Proteins?
By SuppRanked's estimates, Ancient Nutrition sells more: about $1.9M/mo in Amazon revenue versus $1.7M/mo for Vital Proteins. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more collagen on Amazon, Ancient Nutrition or Vital Proteins?
In the Collagen Best Sellers top 100, Vital Proteins leads with ~$1.7M/mo estimated, against ~$1.6M/mo for Ancient Nutrition. Estimates only.