Vital Proteins vs Juven: Amazon sales compared

Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.

On Amazon, Vital Proteins brings in an estimated $1.7M/mo versus $1.5M/mo for Juven, about 14% more than its rival (modeled estimates, Oct 15, 2026). Vital Proteins also sells more units (~184K vs ~21.7K a month) across 4 ranked products to 2. They meet in 1 Best Sellers list, and Vital Proteins out-sells Juven in every one. Juven has the higher average rating (4.70 vs 4.55).

Head to head

MetricVital ProteinsJuven
Est. revenue/mo$1.7M$1.5M
Est. units/mo184K21.7K
Overall rank (score)#36#209
Rank by est. revenue#67#74
SuppRanked score62.546.9
Best-selling products42
Categories ranked in21
#1 category ranks10
Avg rating4.554.70
Total reviews313K6.3K
Gummy share0%0%

Shared categories Est. revenue/mo in each Best Sellers top 100 · best position

CategoryVital ProteinsJuvenBest rank
Collagen$1.7M$1.5M#1 / #16

Top products

Estimates, not official Amazon data. Rankings and revenue are modeled from public Amazon Best Sellers lists and list prices (units × price, before returns, discounts and fees; not profit) and may differ from real sales. How it works.

FAQ

Which sells more on Amazon, Vital Proteins or Juven?

By SuppRanked's estimates, Vital Proteins sells more: about $1.7M/mo in Amazon revenue versus $1.5M/mo for Juven. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.

Who sells more collagen on Amazon, Vital Proteins or Juven?

In the Collagen Best Sellers top 100, Vital Proteins leads with ~$1.7M/mo estimated, against ~$1.5M/mo for Juven. Estimates only.

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