Culturelle vs Benefiber: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Culturelle brings in an estimated $2.6M/mo versus $1.8M/mo for Benefiber, about 49% more than its rival (modeled estimates, Oct 15, 2026). Culturelle also sells more units (~111K vs ~91.5K a month) across 9 ranked products to 7. They meet in 2 Best Sellers lists: Culturelle leads in 1 and Benefiber in 1. Culturelle has the higher average rating (4.76 vs 4.61).
Head to head
| Metric | Culturelle | Benefiber |
|---|---|---|
| Est. revenue/mo | $2.6M | $1.8M |
| Est. units/mo | 111K | 91.5K |
| Overall rank (score) | #40 | #50 |
| Rank by est. revenue | #38 | #61 |
| SuppRanked score | 61.3 | 59.2 |
| Best-selling products | 9 | 7 |
| Categories ranked in | 5 | 3 |
| #1 category ranks | 0 | 0 |
| Avg rating | 4.76 | 4.61 |
| Total reviews | 94.3K | 77.5K |
| Gummy share | 22% | 29% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Culturelle | Benefiber |
|---|---|---|
| Digestive Supplements | $2.5M | $1.6M |
| Dietary Fiber | $60K | $1.3M |
Top products
Culturelle
Benefiber
FAQ
Which sells more on Amazon, Culturelle or Benefiber?
By SuppRanked's estimates, Culturelle sells more: about $2.6M/mo in Amazon revenue versus $1.8M/mo for Benefiber. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more digestive supplements on Amazon, Culturelle or Benefiber?
In the Digestive Supplements Best Sellers top 100, Culturelle leads with ~$2.5M/mo estimated, against ~$1.6M/mo for Benefiber. Estimates only.