SuppRankedOlly vs Natrol: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Olly brings in an estimated $5.8M/mo versus $1.8M/mo for Natrol, about 3.1× as much as its rival (modeled estimates, Oct 15, 2026). Olly also sells more units (~354K vs ~155K a month) across 34 ranked products to 14. They meet in 5 Best Sellers lists: Olly leads in 4 and Natrol in 1. Natrol has the higher average rating (4.61 vs 4.49).
Head to head
| Metric | Olly | Natrol |
|---|---|---|
| Est. revenue/mo | $5.8M | $1.8M |
| Est. units/mo | 354K | 155K |
| Overall rank (score) | #11 | #27 |
| Rank by est. revenue | #14 | #58 |
| SuppRanked score | 76.4 | 64.9 |
| Best-selling products | 34 | 14 |
| Categories ranked in | 16 | 5 |
| #1 category ranks | 0 | 0 |
| Avg rating | 4.49 | 4.61 |
| Total reviews | 342K | 311K |
| Gummy share | 65% | 43% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Olly | Natrol |
|---|---|---|
| Sleep Supplements | $1.2M | $1.7M |
| Vitamins, Minerals & Supplements | $890K | $533K |
| Minerals | $320K | $139K |
| Magnesium | $160K | $139K |
| Vitamin B | $144K | $50K |
Top products
Olly
Natrol
FAQ
Which sells more on Amazon, Olly or Natrol?
By SuppRanked's estimates, Olly sells more: about $5.8M/mo in Amazon revenue versus $1.8M/mo for Natrol. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more sleep supplements on Amazon, Olly or Natrol?
In the Sleep Supplements Best Sellers top 100, Natrol leads with ~$1.7M/mo estimated, against ~$1.2M/mo for Olly. Estimates only.