SuppRankedRitual vs SmartyPants: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Ritual brings in an estimated $4.6M/mo versus $2.7M/mo for SmartyPants, about 74% more than its rival (modeled estimates, Oct 15, 2026). Ritual also sells more units (~107K vs ~107K a month) across 11 ranked products to 13. They meet in 5 Best Sellers lists: Ritual leads in 4 and SmartyPants in 1. SmartyPants has the higher average rating (4.57 vs 4.43).
Head to head
| Metric | Ritual | SmartyPants |
|---|---|---|
| Est. revenue/mo | $4.6M | $2.7M |
| Est. units/mo | 107K | 107K |
| Overall rank (score) | #37 | #41 |
| Rank by est. revenue | #18 | #36 |
| SuppRanked score | 62.1 | 61.0 |
| Best-selling products | 11 | 13 |
| Categories ranked in | 11 | 8 |
| #1 category ranks | 0 | 0 |
| Avg rating | 4.43 | 4.57 |
| Total reviews | 19.7K | 16.1K |
| Gummy share | 0% | 92% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Ritual | SmartyPants |
|---|---|---|
| Vitamins | $2.6M | $1.6M |
| Prenatal Vitamins | $2.6M | $984K |
| Multivitamins | $955K | $1.2M |
| Digestive Supplements | $467K | $147K |
| Probiotics | $467K | $147K |
Top products
Ritual
SmartyPants
FAQ
Which sells more on Amazon, Ritual or SmartyPants?
By SuppRanked's estimates, Ritual sells more: about $4.6M/mo in Amazon revenue versus $2.7M/mo for SmartyPants. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more Vitamins on Amazon, Ritual or SmartyPants?
In the Vitamins Best Sellers top 100, Ritual leads with ~$2.6M/mo estimated, against ~$1.6M/mo for SmartyPants. Estimates only.