Top 10 endurance & energy bars brands on Amazon (estimated revenue)

Ranked by estimated monthly revenue from Amazon's Endurance & Energy Bars Best Sellers top 100. Updated October 15, 2026.

CLIF is the top-selling endurance & energy bars brand on Amazon by estimated revenue, at about $3.8M/mo from 22 products in the Endurance & Energy Bars Best Sellers top 100. That is about 2.6× as much as #2 Honey Stinger (~$1.5M/mo). The list is fairly concentrated: the top 3 brands take about 48% of its estimated sales and the top 10 about 68%, spread across 43 brands in total. All figures are modeled estimates, not Amazon data.

#BrandEst. revenue/moShare of listEst. units/moProductsBest rank
1CLIF31% share · best #2$3.8M31%162K22#2
2Honey Stinger12% share · best #1$1.5M12%66K4#1
3Skratch5% share · best #6$568K5%17.1K2#6
4StemForte4% share · best #91$437K4%2.2K1#91
5BARE3% share · best #10$411K3%12.4K2#10
6Thunderbird3% share · best #11$404K3%16.4K2#11
7KIND3% share · best #13$378K3%15.3K3#13
8Verb3% share · best #9$331K3%11K1#9
9JAMBAR2% share · best #15$302K2%13.6K2#15
10Maurten2% share · best #14$292K2%8.1K1#14
Estimates, not official Amazon data. Rankings and revenue are modeled from public Amazon Best Sellers lists and list prices (units × price, before returns, discounts and fees; not profit) and may differ from real sales. How it works.

The top 10, brand by brand

1. CLIF

~$3.8M/mo est. revenue (31% of this list) and ~162K units/mo from 22 products; best position #2. Its highest-ranked product here is CLIF BAR Protein Energy Bars, Chocolate Chip, 15ct | 10g Protein, Made with… at #2. Overall it ranks #54 of 3,452 brands.

2. Honey Stinger

~$1.5M/mo est. revenue (12% of this list) and ~66K units/mo from 4 products; best position #1. Its highest-ranked product here is Honey Stinger Organic Honey Waffle, Energy Stroopwafel for Exercise, Endurance… at #1. Overall it ranks #125 of 3,452 brands.

3. Skratch

~$568K/mo est. revenue (5% of this list) and ~17.1K units/mo from 2 products; best position #6. Its highest-ranked product here is Skratch Labs Energy Bars, Variety Pack, 12 Bars | Sports fuel for endurance… at #6. Overall it ranks #304 of 3,452 brands.

4. StemForte

~$437K/mo est. revenue (4% of this list) and ~2.2K units/mo from 1 product; best position #91. Its highest-ranked product here is StemForte Plus Stem Cell Nutritional Supplements for Men, Women - Two Bottles… at #91. Overall it ranks #3126 of 3,452 brands.

5. BARE

~$411K/mo est. revenue (3% of this list) and ~12.4K units/mo from 2 products; best position #10. Its highest-ranked product here is BARE PERFORMANCE NUTRITION Go Bar, Oat Based Endurance Training Snack 36g of… at #10. Overall it ranks #242 of 3,452 brands.

6. Thunderbird

~$404K/mo est. revenue (3% of this list) and ~16.4K units/mo from 2 products; best position #11. Its highest-ranked product here is Thunderbird Real Food Energy Bars, Bar Cashew Fig Carrot, 1.7 Ounce, Fruit &… at #11. Overall it ranks #810 of 3,452 brands.

7. KIND

~$378K/mo est. revenue (3% of this list) and ~15.3K units/mo from 3 products; best position #13. Its highest-ranked product here is KIND Healthy Grains Energy Bars Variety Pack, Gluten Free, Healthy Snacks, Dark… at #13. Overall it ranks #828 of 3,452 brands.

8. Verb

~$331K/mo est. revenue (3% of this list) and ~11K units/mo from 1 product; best position #9. Its highest-ranked product here is Verb Caffeinated Energy Bars Peanut Butter Cookie (26g, Pack of 16)… at #9. Overall it ranks #1091 of 3,452 brands.

9. JAMBAR

~$302K/mo est. revenue (2% of this list) and ~13.6K units/mo from 2 products; best position #15. Its highest-ranked product here is JAMBAR Energy Bars, Organic Protein Bars, Gluten Free Snacks, Healthy Snacks… at #15. Overall it ranks #892 of 3,452 brands.

10. Maurten

~$292K/mo est. revenue (2% of this list) and ~8.1K units/mo from 1 product; best position #14. Its highest-ranked product here is Maurten Energy Bar Mix Box 6x Solid 160, 6x Solid C160 - Box with 2 Mini-Bars… at #14. Overall it ranks #636 of 3,452 brands.

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