Nature Made vs Nordic Naturals: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Nature Made brings in an estimated $15.6M/mo versus $9.2M/mo for Nordic Naturals, about 69% more than its rival (modeled estimates, Oct 15, 2026). Nature Made also sells more units (~1.1M vs ~258K a month) across 96 ranked products to 37. They meet in 10 Best Sellers lists: Nature Made leads in 8 and Nordic Naturals in 2. Average ratings are close at 4.67 vs 4.66.
Head to head
| Metric | Nature Made | Nordic Naturals |
|---|---|---|
| Est. revenue/mo | $15.6M | $9.2M |
| Est. units/mo | 1.1M | 258K |
| Overall rank (score) | #1 | #14 |
| Rank by est. revenue | #2 | #7 |
| SuppRanked score | 97.2 | 73.7 |
| Best-selling products | 96 | 37 |
| Categories ranked in | 26 | 10 |
| #1 category ranks | 2 | 2 |
| Avg rating | 4.67 | 4.66 |
| Total reviews | 1.3M | 249K |
| Gummy share | 31% | 19% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Nature Made | Nordic Naturals |
|---|---|---|
| Essential Fatty Acids | $1.7M | $6.3M |
| Vitamins, Minerals & Supplements | $4.6M | $1.9M |
| Omega Oils | $781K | $5.4M |
| Fish Oil (Omega-3) | $1.3M | $1.2M |
| Vitamin D | $2M | $245K |
| Prenatal Vitamins | $1.7M | $189K |
| Vitamin D3 & K2 | $804K | $421K |
| Diet & Sports Nutrition | $511K | $422K |
| Vitamin C | $695K | $28K |
| Zinc | $122K | $36K |
Top products
Nature Made
Nordic Naturals
FAQ
Which sells more on Amazon, Nature Made or Nordic Naturals?
By SuppRanked's estimates, Nature Made sells more: about $15.6M/mo in Amazon revenue versus $9.2M/mo for Nordic Naturals. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more essential fatty acids on Amazon, Nature Made or Nordic Naturals?
In the Essential Fatty Acids Best Sellers top 100, Nordic Naturals leads with ~$6.3M/mo estimated, against ~$1.7M/mo for Nature Made. Estimates only.