SuppRankedNature's Bounty vs BIOptimizers: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Nature's Bounty brings in an estimated $7.7M/mo versus $1.5M/mo for BIOptimizers, about 5.3× as much as its rival (modeled estimates, Oct 15, 2026). Nature's Bounty also sells more units (~743K vs ~45.6K a month) across 63 ranked products to 2. They meet in 3 Best Sellers lists: Nature's Bounty leads in 2 and BIOptimizers in 1. Nature's Bounty has the higher average rating (4.67 vs 4.55).
Head to head
| Metric | Nature's Bounty | BIOptimizers |
|---|---|---|
| Est. revenue/mo | $7.7M | $1.5M |
| Est. units/mo | 743K | 45.6K |
| Overall rank (score) | #4 | #85 |
| Rank by est. revenue | #10 | #81 |
| SuppRanked score | 89.4 | 54.3 |
| Best-selling products | 63 | 2 |
| Categories ranked in | 23 | 4 |
| #1 category ranks | 2 | 0 |
| Avg rating | 4.67 | 4.55 |
| Total reviews | 1.9M | 19.8K |
| Gummy share | 11% | 0% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Nature's Bounty | BIOptimizers |
|---|---|---|
| Vitamins, Minerals & Supplements | $3.3M | $1.4M |
| Minerals | $1.8M | $1.4M |
| Magnesium | $1M | $1.4M |
Top products
Nature's Bounty
BIOptimizers
FAQ
Which sells more on Amazon, Nature's Bounty or BIOptimizers?
By SuppRanked's estimates, Nature's Bounty sells more: about $7.7M/mo in Amazon revenue versus $1.5M/mo for BIOptimizers. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more Vitamins, Minerals & Supplements on Amazon, Nature's Bounty or BIOptimizers?
In the Vitamins, Minerals & Supplements Best Sellers top 100, Nature's Bounty leads with ~$3.3M/mo estimated, against ~$1.4M/mo for BIOptimizers. Estimates only.