SuppRankedNature's Bounty vs Natural Vitality: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Nature's Bounty brings in an estimated $7.7M/mo versus $984K/mo for Natural Vitality, about 7.8× as much as its rival (modeled estimates, Oct 15, 2026). Nature's Bounty also sells more units (~743K vs ~38.8K a month) across 63 ranked products to 5. They meet in 3 Best Sellers lists, and Nature's Bounty out-sells Natural Vitality in every one. Nature's Bounty has the higher average rating (4.67 vs 4.52).
Head to head
| Metric | Nature's Bounty | Natural Vitality |
|---|---|---|
| Est. revenue/mo | $7.7M | $984K |
| Est. units/mo | 743K | 38.8K |
| Overall rank (score) | #4 | #107 |
| Rank by est. revenue | #10 | #115 |
| SuppRanked score | 89.4 | 52.1 |
| Best-selling products | 63 | 5 |
| Categories ranked in | 23 | 3 |
| #1 category ranks | 2 | 0 |
| Avg rating | 4.67 | 4.52 |
| Total reviews | 1.9M | 87.5K |
| Gummy share | 11% | 60% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Nature's Bounty | Natural Vitality |
|---|---|---|
| Minerals | $1.8M | $662K |
| Magnesium | $1M | $900K |
| Sleep Supplements | $330K | $85K |
Top products
Nature's Bounty
Natural Vitality
FAQ
Which sells more on Amazon, Nature's Bounty or Natural Vitality?
By SuppRanked's estimates, Nature's Bounty sells more: about $7.7M/mo in Amazon revenue versus $984K/mo for Natural Vitality. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more minerals on Amazon, Nature's Bounty or Natural Vitality?
In the Minerals Best Sellers top 100, Nature's Bounty leads with ~$1.8M/mo estimated, against ~$662K/mo for Natural Vitality. Estimates only.