Top 10 magnesium brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Magnesium Best Sellers top 100. Updated October 15, 2026.
Pure Encapsulations is the top-selling magnesium brand on Amazon by estimated revenue, at about $5M/mo from 2 products in the Magnesium Best Sellers top 100. That is about 2.0× as much as #2 THORNE (~$2.5M/mo). The list is fairly concentrated: the top 3 brands take about 33% of its estimated sales and the top 10 about 58%, spread across 56 brands in total. About 22% of the products are gummies. All figures are modeled estimates, not Amazon data.
The top 10, brand by brand
1. Pure Encapsulations
~$5M/mo est. revenue (17% of this list) and ~181K units/mo from 2 products; best position #1. Its highest-ranked product here is Pure Encapsulations Magnesium (Glycinate), 90 Capsules | Supplement to Support… at #1. Overall it ranks #3 of 3,479 brands.
2. THORNE
~$2.5M/mo est. revenue (9% of this list) and ~89.2K units/mo from 3 products; best position #4. Its highest-ranked product here is THORNE Magnesium Glycinate, Chelated Magnesium Supplement, 90 Capsules… at #4. Overall it ranks #8 of 3,479 brands.
3. Nature Made
~$2M/mo est. revenue (7% of this list) and ~14K units/mo from 7 products; best position #3. Its highest-ranked product here is Nature Made Magnesium Glycinate 200 mg per Serving, 60 Capsules | High… at #3. Overall it ranks #4 of 3,479 brands.
4. BIOptimizers
~$1.4M/mo est. revenue (5% of this list) and ~43.3K units/mo from 1 product; best position #2. Its highest-ranked product here is BIOptimizers Magnesium Breakthrough 500mg, 7 Forms of Magnesium 60 Capsules… at #2. Overall it ranks #227 of 3,479 brands.
5. Neuro-Mag
~$1.2M/mo est. revenue (4% of this list) and ~39.2K units/mo from 1 product; best position #8. Its highest-ranked product here is Neuro-Mag Magnesium L-Threonate, Memory Health, Quick Thinking, Cognitive… at #8. Overall it ranks #328 of 3,479 brands.
6. Nature's Bounty
~$1M/mo est. revenue (4% of this list) and ~84.2K units/mo from 2 products; best position #7. Its highest-ranked product here is Nature’s Bounty High Absorption Magnesium Glycinate 240 mg Capsules, 120 ct… at #7. Overall it ranks #6 of 3,479 brands.
7. BioEmblem
~$914K/mo est. revenue (3% of this list) and ~32.7K units/mo from 1 product; best position #10. Its highest-ranked product here is BioEmblem Magnesium Glycinate Complex, 300mg Per Serving, 90 Capsules | Triple… at #10. Overall it ranks #320 of 3,479 brands.
8. Natural Vitality
~$900K/mo est. revenue (3% of this list) and ~35.2K units/mo from 4 products; best position #27. Its highest-ranked product here is Natural Vitality Calm Magnesium Powder | Raspberry Lemon Flavored Supplement… at #27. Overall it ranks #298 of 3,479 brands.
9. Sports Research
~$861K/mo est. revenue (3% of this list) and ~39.9K units/mo from 2 products; best position #15. Its highest-ranked product here is Sports Research® Magnesium Glycinate 160mg, 90 Veggie Capules | 1441mg… at #15. Overall it ranks #13 of 3,479 brands.
10. NatureBell
~$811K/mo est. revenue (3% of this list) and ~50.8K units/mo from 1 product; best position #6. Its highest-ranked product here is NatureBell Pure Magnesium Glycinate 500mg Per Serving, 240 Veggie Capsules… at #6. Overall it ranks #23 of 3,479 brands.
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Full Magnesium ranking
All 56 brands in the list, ordered by rank strength, plus the top 10 products.
See all Magnesium brands →