SuppRankedTop 10 protein blends brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Protein Blends Best Sellers top 100. Updated October 15, 2026.
Orgain is the top-selling protein blends brand on Amazon by estimated revenue, at about $4M/mo from 9 products in the Protein Blends Best Sellers top 100. That is about 2.0× as much as #2 Equip (~$2M/mo). The list is fragmented: the top 3 brands take about 31% of its estimated sales and the top 10 about 57%, spread across 56 brands in total. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Orgain17% share · best #1 | $4M |
| 2 | Equip9% share · best #4 | $2M |
| 3 | Vega5% share · best #13 | $1.2M |
| 4 | Huel5% share · best #7 | $1.1M |
| 5 | Muscle Milk5% share · best #3 | $1.1M |
| 6 | Ballerina4% share · best #6 | $957K |
| 7 | Optimum Nutrition3% share · best #22 | $749K |
| 8 | OWYN3% share · best #8 | $734K |
| 9 | REDCON13% share · best #11 | $659K |
| 10 | BSN3% share · best #17 | $618K |
The top 10, brand by brand
1. Orgain
~$4M/mo est. revenue (17% of this list) and ~126K units/mo from 9 products; best position #1. Its highest-ranked product here is Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based… at #1. Overall it ranks #43 of 3,452 brands.
2. Equip
~$2M/mo est. revenue (9% of this list) and ~29.8K units/mo from 3 products; best position #4. Its highest-ranked product here is Equip Prime Chocolate Protein Powder - Gut-Friendly, No Sugar Protein Shake… at #4. Overall it ranks #410 of 3,452 brands.
3. Vega
~$1.2M/mo est. revenue (5% of this list) and ~29K units/mo from 6 products; best position #13. Its highest-ranked product here is Vega Protein + Recovery, Vanilla – 30g Vegan Protein, Dairy & Gluten Free… at #13. Overall it ranks #333 of 3,452 brands.
4. Huel
~$1.1M/mo est. revenue (5% of this list) and ~19.9K units/mo from 2 products; best position #7. Its highest-ranked product here is Huel Black Edition | Chocolate 40g Vegan Protein Powder | Meal Replacement | 17… at #7. Overall it ranks #322 of 3,452 brands.
5. Muscle Milk
~$1.1M/mo est. revenue (5% of this list) and ~42.6K units/mo from 2 products; best position #3. Its highest-ranked product here is Muscle Milk Pro Series Protein Powder Supplement,Knockout Chocolate,2 Pound,11… at #3. Overall it ranks #91 of 3,452 brands.
6. Ballerina
~$957K/mo est. revenue (4% of this list) and ~15.4K units/mo from 1 product; best position #6. Its highest-ranked product here is Ballerina Farm Grass Fed Whey Protein Powder, Vanilla Bean, 24g Protein with… at #6. Overall it ranks #807 of 3,452 brands.
7. Optimum Nutrition
~$749K/mo est. revenue (3% of this list) and ~13.8K units/mo from 3 products; best position #22. Its highest-ranked product here is Optimum Nutrition Gold Standard Whey Protein Powder, Cinnamon Roll, 2LB | 24g… at #22. Overall it ranks #28 of 3,452 brands.
8. OWYN
~$734K/mo est. revenue (3% of this list) and ~18.3K units/mo from 2 products; best position #8. Its highest-ranked product here is OWYN Only What You Need Chocolate Flavored 30g Protein Powder, 2.96 LB | 30g… at #8. Overall it ranks #393 of 3,452 brands.
9. REDCON1
~$659K/mo est. revenue (3% of this list) and ~14.7K units/mo from 2 products; best position #11. Its highest-ranked product here is REDCON1 MRE LITE Whole Food Protein Powder, Fudge Brownie - Lactose Free &… at #11. Overall it ranks #419 of 3,452 brands.
10. BSN
~$618K/mo est. revenue (3% of this list) and ~10.1K units/mo from 2 products; best position #17. Its highest-ranked product here is BSN SYNTHA-6 Premium Protein Powder, Strawberry Milkshake, 48 Servings… at #17. Overall it ranks #260 of 3,452 brands.
As an Amazon Associate, SuppRanked earns from qualifying purchases.
Explore more
Full Protein Blends ranking
All 56 brands in the list, ordered by rank strength, plus the top 10 products.
See all Protein Blends brands →