Top 10 ready-to-drink protein brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Ready-to-Drink Protein Best Sellers top 100. Updated October 15, 2026.
Ensure is the top-selling ready-to-drink protein brand on Amazon by estimated revenue, at about $5.9M/mo from 17 products in the Ready-to-Drink Protein Best Sellers top 100. That is about 4.5× as much as #2 Premier Protein (~$1.3M/mo). The list is fairly concentrated: the top 3 brands take about 45% of its estimated sales and the top 10 about 71%, spread across 50 brands in total. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Ensure32% share · best #1 | $5.9M |
| 2 | Premier Protein7% share · best #17 | $1.3M |
| 3 | Muscle Milk7% share · best #2 | $1.2M |
| 4 | Atkins6% share · best #3 | $1M |
| 5 | Protein2o4% share · best #9 | $800K |
| 6 | Frog Fuel4% share · best #11 | $720K |
| 7 | Jocko Fuel4% share · best #7 | $675K |
| 8 | Glucerna3% share · best #39 | $599K |
| 9 | Dymatize3% share · best #12 | $510K |
| 10 | OWYN3% share · best #20 | $499K |
The top 10, brand by brand
1. Ensure
~$5.9M/mo est. revenue (32% of this list) and ~176K units/mo from 17 products; best position #1. Its highest-ranked product here is Ensure Max Protein Milk Chocolate Shake, 30g High Protein, 12 Pack | 30g… at #1. Overall it ranks #46 of 3,479 brands.
2. Premier Protein
~$1.3M/mo est. revenue (7% of this list) and ~44.2K units/mo from 6 products; best position #17. Its highest-ranked product here is Premier Protein INDULGENCE 30g Shake, Decadent Dark Chocolate, 12 Pack… at #17. Overall it ranks #89 of 3,479 brands.
3. Muscle Milk
~$1.2M/mo est. revenue (7% of this list) and ~40.9K units/mo from 7 products; best position #2. Its highest-ranked product here is Muscle Milk Pro Liquid High Protein Shake, Chocolate, 11 Fl Oz (Pack of 12)… at #2. Overall it ranks #77 of 3,479 brands.
4. Atkins
~$1M/mo est. revenue (6% of this list) and ~49.5K units/mo from 5 products; best position #3. Its highest-ranked product here is Atkins Mocha Latte Iced Coffee Flavored High Protein Shake, 12 Count | 15g… at #3. Overall it ranks #80 of 3,479 brands.
5. Protein2o
~$800K/mo est. revenue (4% of this list) and ~26K units/mo from 3 products; best position #9. Its highest-ranked product here is Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and… at #9. Overall it ranks #252 of 3,479 brands.
6. Frog Fuel
~$720K/mo est. revenue (4% of this list) and ~15K units/mo from 1 product; best position #11. Its highest-ranked product here is Frog Fuel Power Liquid Protein Shot, 15g Protein, Berry, 24 pk | Nano… at #11. Overall it ranks #339 of 3,479 brands.
7. Jocko Fuel
~$675K/mo est. revenue (4% of this list) and ~15K units/mo from 1 product; best position #7. Its highest-ranked product here is Jocko Fuel High Protein Shakes, Chocolate, 12 fl oz | 12 Pack | 30G Grass Fed… at #7. Overall it ranks #81 of 3,479 brands.
8. Glucerna
~$599K/mo est. revenue (3% of this list) and ~13.3K units/mo from 4 products; best position #39. Its highest-ranked product here is Glucerna Hunger Smart Nutrition Shake to Support Blood Sugar Management… at #39. Overall it ranks #227 of 3,479 brands.
9. Dymatize
~$510K/mo est. revenue (3% of this list) and ~15K units/mo from 1 product; best position #12. Its highest-ranked product here is Dymatize 30g High Protein Performance Shake, Fruity Pebbles, 12 Pack | 6.2g… at #12. Overall it ranks #78 of 3,479 brands.
10. OWYN
~$499K/mo est. revenue (3% of this list) and ~10.7K units/mo from 3 products; best position #20. Its highest-ranked product here is OWYN Only What You Need 32g Chocolate Flavored Protein Shake, 12 Ct | 32g… at #20. Overall it ranks #299 of 3,479 brands.
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Full Ready-to-Drink Protein ranking
All 50 brands in the list, ordered by rank strength, plus the top 10 products.
See all Ready-to-Drink Protein brands →