Top 10 sports nutrition brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Sports Nutrition Best Sellers top 100. Updated October 15, 2026.
Nutricost is the top-selling sports nutrition brand on Amazon by estimated revenue, at about $6.9M/mo from 8 products in the Sports Nutrition Best Sellers top 100. That is about 22% more than #2 Optimum Nutrition (~$5.6M/mo). The list is fragmented: the top 3 brands take about 27% of its estimated sales and the top 10 about 53%, spread across 58 brands in total. The median list price in this top 100 is $29.98. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Nutricost10% share · best #2 | $6.9M |
| 2 | Optimum Nutrition9% share · best #4 | $5.6M |
| 3 | THORNE8% share · best #6 | $5M |
| 4 | LMNT4% share · best #1 | $2.9M |
| 5 | Liquid I.V.4% share · best #3 | $2.8M |
| 6 | Create4% share · best #14 | $2.7M |
| 7 | Orgain4% share · best #8 | $2.6M |
| 8 | Transparent Labs4% share · best #17 | $2.6M |
| 9 | Quest Nutrition3% share · best #11 | $2.1M |
| 10 | Isopure3% share · best #40 | $1.9M |
The top 10, brand by brand
1. Nutricost
~$6.9M/mo est. revenue (10% of this list) and ~288K units/mo from 8 products; best position #2. Its highest-ranked product here is Nutricost Micronized Creatine Monohydrate Powder - 500g (100 Servings) - Pure… at #2. Overall it ranks #2 of 867 brands.
2. Optimum Nutrition
~$5.6M/mo est. revenue (9% of this list) and ~176K units/mo from 5 products; best position #4. Its highest-ranked product here is Optimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB… at #4. Overall it ranks #13 of 867 brands.
3. THORNE
~$5M/mo est. revenue (8% of this list) and ~115K units/mo from 2 products; best position #6. Its highest-ranked product here is THORNE Creatine, Micronized Creatine Monohydrate Powder, 90 Servings | Supports… at #6. Overall it ranks #3 of 867 brands.
4. LMNT
~$2.9M/mo est. revenue (4% of this list) and ~67K units/mo from 2 products; best position #1. Its highest-ranked product here is LMNT Zero Sugar Electrolytes - Raspberry Salt | Drink Mix | 30-Count at #1. Overall it ranks #53 of 867 brands.
5. Liquid I.V.
~$2.8M/mo est. revenue (4% of this list) and ~119K units/mo from 5 products; best position #3. Its highest-ranked product here is Liquid I.V. Hydration Electrolytes, Lemon Lime, 16 Count | Scientifically… at #3. Overall it ranks #21 of 867 brands.
6. Create
~$2.7M/mo est. revenue (4% of this list) and ~53.4K units/mo from 1 product; best position #14. Its highest-ranked product here is Create Creatine Monohydrate Gummies for Women and Men, Watermelon, 90ct | NSF… at #14. Overall it ranks #42 of 867 brands.
7. Orgain
~$2.6M/mo est. revenue (4% of this list) and ~102K units/mo from 3 products; best position #8. Its highest-ranked product here is Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based… at #8. Overall it ranks #18 of 867 brands.
8. Transparent Labs
~$2.6M/mo est. revenue (4% of this list) and ~46.2K units/mo from 2 products; best position #17. Its highest-ranked product here is Transparent Labs Grass-Fed Whey Protein - 30 Servings, French Vanilla… at #17. Overall it ranks #33 of 867 brands.
9. Quest Nutrition
~$2.1M/mo est. revenue (3% of this list) and ~71.8K units/mo from 3 products; best position #11. Its highest-ranked product here is Quest Nutrition Tortilla Style Protein Chips Variety Pack, 12 Count | Chili… at #11. Overall it ranks #31 of 867 brands.
10. Isopure
~$1.9M/mo est. revenue (3% of this list) and ~35.3K units/mo from 3 products; best position #40. Its highest-ranked product here is Isopure Zero Carb Whey Isolate Protein Powder, Creamy Vanilla 3 LB | 25g… at #40. Overall it ranks #54 of 867 brands.
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Full Sports Nutrition ranking
All 58 brands in the list, ordered by rank strength, plus the top 10 products.
See all Sports Nutrition brands →