Top 10 herbal supplements brands on Amazon (estimated revenue)

Ranked by estimated monthly revenue from Amazon's Herbal Supplements Best Sellers top 100. Updated October 15, 2026.

Gruns is the top-selling herbal supplements brand on Amazon by estimated revenue, at about $6.7M/mo from 2 products in the Herbal Supplements Best Sellers top 100. That is about 2.1× as much as #2 Resilia (~$3.2M/mo). The list is fragmented: the top 3 brands take about 23% of its estimated sales and the top 10 about 49%, spread across 59 brands in total. About 9% of the products are gummies. All figures are modeled estimates, not Amazon data.

#BrandEst. revenue/moShare of listEst. units/moProductsBest rank
1Gruns12% share · best #16$6.7M12%103K2#16
2Resilia6% share · best #1$3.2M6%108K2#1
3Dose5% share · best #13$3.1M5%31.7K1#13
4Metamucil5% share · best #9$2.8M5%83.1K5#9
5Humann4% share · best #12$2.2M4%55.4K2#12
6Micro Ingredients4% share · best #4$2.1M4%79.4K2#4
7NOW Foods4% share · best #6$2.1M4%139K5#6
8Thinbi4% share · best #92$2.1M4%51.4K1#92
9PURA3% share · best #56$1.8M3%51.4K1#56
10THORNE3% share · best #22$1.8M3%34K2#22
Estimates, not official Amazon data. Rankings and revenue are modeled from public Amazon Best Sellers lists and list prices (units × price, before returns, discounts and fees; not profit) and may differ from real sales. How it works.

The top 10, brand by brand

1. Gruns

~$6.7M/mo est. revenue (12% of this list) and ~103K units/mo from 2 products; best position #16. Its highest-ranked product here is Gruns Adult Greens Gummies & Daily Multivitamin, Prebiotic Fiber, 28 ct… at #16. Overall it ranks #110 of 3,452 brands.

2. Resilia

~$3.2M/mo est. revenue (6% of this list) and ~108K units/mo from 2 products; best position #1. Its highest-ranked product here is Resilia Softgels with Black Seed Oil – Premium Grade Oregano Oil Capsules for… at #1. Overall it ranks #83 of 3,452 brands.

3. Dose

~$3.1M/mo est. revenue (5% of this list) and ~31.7K units/mo from 1 product; best position #13. Its highest-ranked product here is Dose for Your Liver Cleanse Detox & Repair, 16oz Bottle, 3 Pack | Organic Milk… at #13. Overall it ranks #362 of 3,452 brands.

4. Metamucil

~$2.8M/mo est. revenue (5% of this list) and ~83.1K units/mo from 5 products; best position #9. Its highest-ranked product here is Metamucil 4-in-1 Psyllium Husk Fiber Supplement, Sugar-Free, 180 teaspoons… at #9. Overall it ranks #46 of 3,452 brands.

5. Humann

~$2.2M/mo est. revenue (4% of this list) and ~55.4K units/mo from 2 products; best position #12. Its highest-ranked product here is Humann SuperBeets Heart Chews, Pomegranate Berry Flavor, 60 Ct | Blood Pressure… at #12. Overall it ranks #56 of 3,452 brands.

6. Micro Ingredients

~$2.1M/mo est. revenue (4% of this list) and ~79.4K units/mo from 2 products; best position #4. Its highest-ranked product here is Micro Ingredients Oil of Oregano with Black Seed Oil, 300 Softgels | Naturally… at #4. Overall it ranks #10 of 3,452 brands.

7. NOW Foods

~$2.1M/mo est. revenue (4% of this list) and ~139K units/mo from 5 products; best position #6. Its highest-ranked product here is NOW Supplements, Psyllium Husk Caps 500mg, Intestinal Health*, 200 Veg Caps at #6. Overall it ranks #1 of 3,452 brands.

8. Thinbi

~$2.1M/mo est. revenue (4% of this list) and ~51.4K units/mo from 1 product; best position #92. Its highest-ranked product here is Thinbi Liposomal NAD+ Supplement with Resveratrol & CoQ10, 60 Count | Liposomal… at #92. Overall it ranks #325 of 3,452 brands.

9. PURA

~$1.8M/mo est. revenue (3% of this list) and ~51.4K units/mo from 1 product; best position #56. Its highest-ranked product here is PURA VIDA MORINGA Organic Moringa Capsules, Pure Moringa Leaf Powder Single… at #56. Overall it ranks #213 of 3,452 brands.

10. THORNE

~$1.8M/mo est. revenue (3% of this list) and ~34K units/mo from 2 products; best position #22. Its highest-ranked product here is THORNE Berberine, Dual Action Phytosome & HCl Formula, 60 Capsules | Supports… at #22. Overall it ranks #8 of 3,452 brands.

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