Top 10 herbal supplements brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Herbal Supplements Best Sellers top 100. Updated October 15, 2026.
Gruns is the top-selling herbal supplements brand on Amazon by estimated revenue, at about $6.7M/mo from 2 products in the Herbal Supplements Best Sellers top 100. That is about 2.1× as much as #2 Resilia (~$3.2M/mo). The list is fragmented: the top 3 brands take about 23% of its estimated sales and the top 10 about 49%, spread across 59 brands in total. About 9% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Gruns12% share · best #16 | $6.7M |
| 2 | Resilia6% share · best #1 | $3.2M |
| 3 | Dose5% share · best #13 | $3.1M |
| 4 | Metamucil5% share · best #9 | $2.8M |
| 5 | Humann4% share · best #12 | $2.2M |
| 6 | Micro Ingredients4% share · best #4 | $2.1M |
| 7 | NOW Foods4% share · best #6 | $2.1M |
| 8 | Thinbi4% share · best #92 | $2.1M |
| 9 | PURA3% share · best #56 | $1.8M |
| 10 | THORNE3% share · best #22 | $1.8M |
The top 10, brand by brand
1. Gruns
~$6.7M/mo est. revenue (12% of this list) and ~103K units/mo from 2 products; best position #16. Its highest-ranked product here is Gruns Adult Greens Gummies & Daily Multivitamin, Prebiotic Fiber, 28 ct… at #16. Overall it ranks #110 of 3,452 brands.
2. Resilia
~$3.2M/mo est. revenue (6% of this list) and ~108K units/mo from 2 products; best position #1. Its highest-ranked product here is Resilia Softgels with Black Seed Oil – Premium Grade Oregano Oil Capsules for… at #1. Overall it ranks #83 of 3,452 brands.
3. Dose
~$3.1M/mo est. revenue (5% of this list) and ~31.7K units/mo from 1 product; best position #13. Its highest-ranked product here is Dose for Your Liver Cleanse Detox & Repair, 16oz Bottle, 3 Pack | Organic Milk… at #13. Overall it ranks #362 of 3,452 brands.
4. Metamucil
~$2.8M/mo est. revenue (5% of this list) and ~83.1K units/mo from 5 products; best position #9. Its highest-ranked product here is Metamucil 4-in-1 Psyllium Husk Fiber Supplement, Sugar-Free, 180 teaspoons… at #9. Overall it ranks #46 of 3,452 brands.
5. Humann
~$2.2M/mo est. revenue (4% of this list) and ~55.4K units/mo from 2 products; best position #12. Its highest-ranked product here is Humann SuperBeets Heart Chews, Pomegranate Berry Flavor, 60 Ct | Blood Pressure… at #12. Overall it ranks #56 of 3,452 brands.
6. Micro Ingredients
~$2.1M/mo est. revenue (4% of this list) and ~79.4K units/mo from 2 products; best position #4. Its highest-ranked product here is Micro Ingredients Oil of Oregano with Black Seed Oil, 300 Softgels | Naturally… at #4. Overall it ranks #10 of 3,452 brands.
7. NOW Foods
~$2.1M/mo est. revenue (4% of this list) and ~139K units/mo from 5 products; best position #6. Its highest-ranked product here is NOW Supplements, Psyllium Husk Caps 500mg, Intestinal Health*, 200 Veg Caps at #6. Overall it ranks #1 of 3,452 brands.
8. Thinbi
~$2.1M/mo est. revenue (4% of this list) and ~51.4K units/mo from 1 product; best position #92. Its highest-ranked product here is Thinbi Liposomal NAD+ Supplement with Resveratrol & CoQ10, 60 Count | Liposomal… at #92. Overall it ranks #325 of 3,452 brands.
9. PURA
~$1.8M/mo est. revenue (3% of this list) and ~51.4K units/mo from 1 product; best position #56. Its highest-ranked product here is PURA VIDA MORINGA Organic Moringa Capsules, Pure Moringa Leaf Powder Single… at #56. Overall it ranks #213 of 3,452 brands.
10. THORNE
~$1.8M/mo est. revenue (3% of this list) and ~34K units/mo from 2 products; best position #22. Its highest-ranked product here is THORNE Berberine, Dual Action Phytosome & HCl Formula, 60 Capsules | Supports… at #22. Overall it ranks #8 of 3,452 brands.
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Full Herbal Supplements ranking
All 59 brands in the list, ordered by rank strength, plus the top 10 products.
See all Herbal Supplements brands →