SuppRankedTop 10 astaxanthin brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Astaxanthin Best Sellers top 100. Updated October 15, 2026.
Micro Ingredients is the top-selling astaxanthin brand on Amazon by estimated revenue, at about $948K/mo from 4 products in the Astaxanthin Best Sellers top 100. That is about 31% more than #2 ClarityMD (~$722K/mo). The list is tightly concentrated: the top 3 brands take about 53% of its estimated sales and the top 10 about 77%, spread across 59 brands in total. About 7% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Micro Ingredients22% share · best #1 | $948K |
| 2 | ClarityMD17% share · best #3 | $722K |
| 3 | Sports Research14% share · best #2 | $624K |
| 4 | Nutricost6% share · best #8 | $242K |
| 5 | Nutrex5% share · best #5 | $210K |
| 6 | Xaarty4% share · best #6 | $185K |
| 7 | PixelVerve3% share · best #7 | $150K |
| 8 | ROVINA2% share · best #11 | $90K |
| 9 | NOW Foods2% share · best #13 | $89K |
| 10 | Life Extension2% share · best #14 | $76K |
The top 10, brand by brand
1. Micro Ingredients
~$948K/mo est. revenue (22% of this list) and ~33.5K units/mo from 4 products; best position #1. Its highest-ranked product here is Micro Ingredients Astaxanthin 12mg Per Serving with MCT Oil, 120 Softgels | 4… at #1. Overall it ranks #9 of 3,479 brands.
2. ClarityMD
~$722K/mo est. revenue (17% of this list) and ~25K units/mo from 1 product; best position #3. Its highest-ranked product here is ClarityMD Astaxanthin 12mg Antioxidants Supplement – Natural Microalgae Source… at #3. Overall it ranks #282 of 3,479 brands.
3. Sports Research
~$624K/mo est. revenue (14% of this list) and ~25.6K units/mo from 2 products; best position #2. Its highest-ranked product here is Sports Research® Icelandic Astaxanthin 12mg w/Coconut Oil, 60 Softgels | Triple… at #2. Overall it ranks #10 of 3,479 brands.
4. Nutricost
~$242K/mo est. revenue (6% of this list) and ~9.2K units/mo from 3 products; best position #8. Its highest-ranked product here is Nutricost Astaxanthin (12mg) 120 Softgels (4 Month Supply) | GMO-Free and… at #8. Overall it ranks #2 of 3,479 brands.
5. Nutrex
~$210K/mo est. revenue (5% of this list) and ~4.8K units/mo from 2 products; best position #5. Its highest-ranked product here is Nutrex Hawaii BioAstin Hawaiian Astaxanthin High Potency, 12mg, 90 Softgels… at #5. Overall it ranks #132 of 3,479 brands.
6. Xaarty
~$185K/mo est. revenue (4% of this list) and ~9.5K units/mo from 1 product; best position #6. Its highest-ranked product here is Xaarty Premium Astaxanthin 12mg, Antioxidant Supplement for Eye, Joint, Skin… at #6. Overall it ranks #501 of 3,479 brands.
7. PixelVerve
~$150K/mo est. revenue (3% of this list) and ~15K units/mo from 1 product; best position #7. Its highest-ranked product here is PixelVerve Astaxanthin 12mg Supplement, 180 Softgels, 6 Month Supply | Natural… at #7. Overall it ranks #405 of 3,479 brands.
8. ROVINA
~$90K/mo est. revenue (2% of this list) and ~4.6K units/mo from 3 products; best position #11. Its highest-ranked product here is ROVINA Astaxanthin 12mg Softgels, Antioxidant Supplement Support, 60 Count… at #11. Overall it ranks #761 of 3,479 brands.
9. NOW Foods
~$89K/mo est. revenue (2% of this list) and ~6.4K units/mo from 4 products; best position #13. Its highest-ranked product here is NOW Supplements, Astaxanthin 4 mg, Zanthin®, 60 Veg Softgels at #13. Overall it ranks #1 of 3,479 brands.
10. Life Extension
~$76K/mo est. revenue (2% of this list) and ~3.9K units/mo from 2 products; best position #14. Its highest-ranked product here is Life Extension Astaxanthin with Phospholipids, Eye Health, 30 Softgels… at #14. Overall it ranks #11 of 3,479 brands.
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Full Astaxanthin ranking
All 59 brands in the list, ordered by rank strength, plus the top 10 products.
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