Top 10 elderberry brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Elderberry Best Sellers top 100. Updated October 15, 2026.
Nature's Way is the top-selling elderberry brand on Amazon by estimated revenue, at about $1.7M/mo from 8 products in the Elderberry Best Sellers top 100. That is about 4.3× as much as #2 MaryRuth's (~$405K/mo). The list is fairly concentrated: the top 3 brands take about 40% of its estimated sales and the top 10 about 69%, spread across 48 brands in total. About 38% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Nature's Way28% share · best #1 | $1.7M |
| 2 | MaryRuth's6% share · best #3 | $405K |
| 3 | Viva Naturals6% share · best #5 | $392K |
| 4 | Zarbee's5% share · best #4 | $333K |
| 5 | Sambucol5% share · best #20 | $330K |
| 6 | Emergen-C5% share · best #6 | $294K |
| 7 | Airborne4% share · best #2 | $274K |
| 8 | Llama Naturals3% share · best #14 | $194K |
| 9 | Garden of Life3% share · best #11 | $179K |
| 10 | Horbäach3% share · best #23 | $164K |
The top 10, brand by brand
1. Nature's Way
~$1.7M/mo est. revenue (28% of this list) and ~116K units/mo from 8 products; best position #1. Its highest-ranked product here is Nature's Way Sambucus Elderberry Gummies for Immune Support* Ages 4+, 60 ct… at #1. Overall it ranks #12 of 3,479 brands.
2. MaryRuth's
~$405K/mo est. revenue (6% of this list) and ~24K units/mo from 3 products; best position #3. Its highest-ranked product here is MARYRUTH'S Toddler Elderberry Syrup, USDA Organic Elderberry, Sugar Free Kids… at #3. Overall it ranks #14 of 3,479 brands.
3. Viva Naturals
~$392K/mo est. revenue (6% of this list) and ~16.5K units/mo from 2 products; best position #5. Its highest-ranked product here is Viva Naturals Elderberry with Vitamin C and Zinc for Adults - 5 in 1 Sambucus… at #5. Overall it ranks #107 of 3,479 brands.
4. Zarbee's
~$333K/mo est. revenue (5% of this list) and ~21K units/mo from 3 products; best position #4. Its highest-ranked product here is Zarbee's Kids Elderberry Immune Support Gummies, 42 ct | For Kids Ages 2+… at #4. Overall it ranks #79 of 3,479 brands.
5. Sambucol
~$330K/mo est. revenue (5% of this list) and ~15K units/mo from 7 products; best position #20. Its highest-ranked product here is Sambucol Black Elderberry Syrup - Original Formula - 7.8 Fl Oz, 2 Pack | Black… at #20. Overall it ranks #362 of 3,479 brands.
6. Emergen-C
~$294K/mo est. revenue (5% of this list) and ~22K units/mo from 3 products; best position #6. Its highest-ranked product here is Emergen-C Vitamin C 750mg Immune Support Gummies, Mixed Fruit, 45 Gummies | B… at #6. Overall it ranks #43 of 3,479 brands.
7. Airborne
~$274K/mo est. revenue (4% of this list) and ~28.5K units/mo from 2 products; best position #2. Its highest-ranked product here is Airborne Elderberry + Zinc & Vitamin C Gummies For Adults, Immune Support… at #2. Overall it ranks #85 of 3,479 brands.
8. Llama Naturals
~$194K/mo est. revenue (3% of this list) and ~6.3K units/mo from 2 products; best position #14. Its highest-ranked product here is Llama Naturals Elderberry Gummies for Kids, Vegan, Organic Immune Support… at #14. Overall it ranks #477 of 3,479 brands.
9. Garden of Life
~$179K/mo est. revenue (3% of this list) and ~7.3K units/mo from 2 products; best position #11. Its highest-ranked product here is Garden of Life Organics Elderberry Immune Gummies for Adults & Kids, 120ct… at #11. Overall it ranks #15 of 3,479 brands.
10. Horbäach
~$164K/mo est. revenue (3% of this list) and ~11.9K units/mo from 4 products; best position #23. Its highest-ranked product here is Horbäach Black Elderberry | 180 Capsules | Sambucus Extract Supplement… at #23. Overall it ranks #7 of 3,479 brands.
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Full Elderberry ranking
All 48 brands in the list, ordered by rank strength, plus the top 10 products.
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