SuppRankedTop 10 lutein brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Lutein Best Sellers top 100. Updated October 15, 2026.
Ocuvite is the top-selling lutein brand on Amazon by estimated revenue, at about $671K/mo from 4 products in the Lutein Best Sellers top 100. That is about 60% more than #2 EyePromise (~$420K/mo). The list is fairly concentrated: the top 3 brands take about 36% of its estimated sales and the top 10 about 66%, spread across 55 brands in total. About 8% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Ocuvite18% share · best #1 | $671K |
| 2 | EyePromise11% share · best #8 | $420K |
| 3 | Puritan's Pride7% share · best #3 | $265K |
| 4 | PreserVision7% share · best #2 | $253K |
| 5 | 1MD Nutrition6% share · best #9 | $247K |
| 6 | Sports Research5% share · best #6 | $195K |
| 7 | Macuhealth4% share · best #16 | $154K |
| 8 | NOW Foods3% share · best #11 | $130K |
| 9 | Pure Encapsulations3% share · best #18 | $103K |
| 10 | NEURIVA3% share · best #14 | $96K |
The top 10, brand by brand
1. Ocuvite
~$671K/mo est. revenue (18% of this list) and ~29.6K units/mo from 4 products; best position #1. Its highest-ranked product here is Ocuvite 50+ Eye Vitamins, Lutein & Zeaxanthin Supplement, 90 Softgels | Eye… at #1. Overall it ranks #241 of 3,479 brands.
2. EyePromise
~$420K/mo est. revenue (11% of this list) and ~9.9K units/mo from 3 products; best position #8. Its highest-ranked product here is EyePromise Restore Aging Eye Health Supplements, 60 Softgels | Omega 3… at #8. Overall it ranks #459 of 3,479 brands.
3. Puritan's Pride
~$265K/mo est. revenue (7% of this list) and ~17K units/mo from 4 products; best position #3. Its highest-ranked product here is Puritan's Pride Premium Lutigold™ Lutein Carotenoid 40mg with Zeaxanthin for… at #3. Overall it ranks #45 of 3,479 brands.
4. PreserVision
~$253K/mo est. revenue (7% of this list) and ~11K units/mo from 2 products; best position #2. Its highest-ranked product here is PreserVision AREDS 2 Eye Vitamins Lutein & Zeaxanthin Supplement 60 Softgel… at #2. Overall it ranks #71 of 3,479 brands.
5. 1MD Nutrition
~$247K/mo est. revenue (6% of this list) and ~5K units/mo from 1 product; best position #9. Its highest-ranked product here is 1MD Nutrition VisionMD Eye Vitamin CARMIS - Eye Supplement for Adults - with… at #9. Overall it ranks #240 of 3,479 brands.
6. Sports Research
~$195K/mo est. revenue (5% of this list) and ~8.5K units/mo from 1 product; best position #6. Its highest-ranked product here is Sports Research® Lutein + Zeaxanthin w/Organic Coconut Oil, 120 Plantgels™… at #6. Overall it ranks #10 of 3,479 brands.
7. Macuhealth
~$154K/mo est. revenue (4% of this list) and ~1.6K units/mo from 1 product; best position #16. Its highest-ranked product here is Macuhealth Plus+ Eye Vitamin Supplement for Adults - Lutein & Zeaxanthin | 90… at #16. Overall it ranks #277 of 3,479 brands.
8. NOW Foods
~$130K/mo est. revenue (3% of this list) and ~5.5K units/mo from 5 products; best position #11. Its highest-ranked product here is Now Supplements, Lutein & Zeaxanthin, 120 Softgels at #11. Overall it ranks #1 of 3,479 brands.
9. Pure Encapsulations
~$103K/mo est. revenue (3% of this list) and ~1.5K units/mo from 1 product; best position #18. Its highest-ranked product here is Pure Encapsulations Lutein/Zeaxanthin, 120 Capsules | Supplement to Support… at #18. Overall it ranks #4 of 3,479 brands.
10. NEURIVA
~$96K/mo est. revenue (3% of this list) and ~4.5K units/mo from 1 product; best position #14. Its highest-ranked product here is NEURIVA Brain + Eye Supplement - 30 Count Capsules | Memory and Focus, Lutemax… at #14. Overall it ranks #129 of 3,479 brands.
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Full Lutein ranking
All 55 brands in the list, ordered by rank strength, plus the top 10 products.
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