SuppRankedTHORNE vs TRU: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, THORNE brings in an estimated $37.2M/mo versus $2.1M/mo for TRU, roughly 18× as much as its rival (modeled estimates, Oct 15, 2026). THORNE also sells more units (~1.1M vs ~27.1K a month) across 100 ranked products to 7. They meet in 3 Best Sellers lists: THORNE leads in 2 and TRU in 1.
Head to head
| Metric | THORNE | TRU |
|---|---|---|
| Est. revenue/mo | $37.2M | $2.1M |
| Est. units/mo | 1.1M | 27.1K |
| Overall rank (score) | #6 | #216 |
| Rank by est. revenue | #1 | #83 |
| SuppRanked score | 80.1 | 46.9 |
| Best-selling products | 100 | 7 |
| Categories ranked in | 79 | 6 |
| #1 category ranks | 2 | 1 |
| Gummy share | 0% | 0% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | THORNE | TRU |
|---|---|---|
| Vitamins | $5M | $735K |
| Vitamin B | $2M | $1.8M |
| B3 (Niacin) | $66K | $2M |
Top products
THORNE
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FAQ
Which sells more on Amazon, THORNE or TRU?
By SuppRanked's estimates, THORNE sells more: about $37.2M/mo in Amazon revenue versus $2.1M/mo for TRU. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more Vitamins on Amazon, THORNE or TRU?
In the Vitamins Best Sellers top 100, THORNE leads with ~$5M/mo estimated, against ~$735K/mo for TRU. Estimates only.